content creator deck pdf
TRANSCRIPT
Blake West - Founder, [email protected]
443.691.6212
Will Lawrence - [email protected]
528.669.7582
Khan Academy Souped Up for Music
Monday, October 8, 12
iPadiPad 12:34 PM12:34 PM
Home Search
Artist
Someone Like You, AdeleLevel 2b, Pop PerformancePerformance
LessonLesson
America (My Country Tis...Samuel Francis SmithLevel 1b, Patriotic
Someone Like YouAdeleLevel 2b, Pop
The TempestBeethovenLevel 3a, Classical
Fur EliseBeethovenLevel 3a, Classical
Just The Way You AreBruno MarsLevel 2a, Pop
Swan LakeTchaikofskyLevel 3b, Classical
Crazy TrainBlack SabbathLevel 1b, Rock
Wouldn’t It Be Nice?Beach BoysLevel 1b, Pop
Rage Over the Lost PennyBeethovenLevel 2b, Classical
Song Difficulty Genre
COMPREHENSIVE MATERIALS
Huge selection means
you never have to buy
books again
Videos plus sheet
music (Hummingbird
or traditional) for each
song
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HomeSomebody Like You, Adele
A B C DC0:33 / 0:53
TAILORED EXPERIENCE
Learn faster using
slow-down, looping,
and chapters
Virtual keyboard and
score-sync keep it
clear and in context
Monday, October 8, 12
HUMMINGBIRD NOTATION
“It’s much more easier”
1/4
1/8
1/16
1/32
One two three o’clock four o’ clock rock !ve six seven o’ clock eight o’clock rock
Diya, 6 yrs old
“Can we do all our songs like this?”Emmy, 8 yrs old
Patent pending Visually intuitive with mnemonics
Monday, October 8, 12
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HomeSomebody Like You,Adele 1:05 / 1:47both hands
A B C DCright hand
EDUCATOR BENEFITS
Semi-private lessons
are possible (1/2
price, 2X rev)
Rev share on
subscriptions
Larger market size
Just tap to see “right” or “both hands” videos for
each phrase
Monday, October 8, 12
DO PEOPLE CARE?
STUDENTS EDUCATORS
• 55% of surveyed parents
said they “probably” or
“definitely” would buy this
app
• “We’ve been looking for
an edge, and this could
definitely be it.” – Eli,
manager at Austin’s largest music
school
Monday, October 8, 12
HOW DO I GET INVOLVED?
CONTENT CREATOR
•Completely on your terms
•Do as many or few videos as you want
•Your arrangements
•Royalties, cash, or both
Monday, October 8, 12
DEMO
See the videos in action...
The Tempest
•Performance video:
•Full Speed: Here
•50% Slowed: Here
•Lesson Video: Here
Monday, October 8, 12
