content curation success - verne global case study - curata curation rockstar summit

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Curation Rockstar Summit October 2013

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This presentation by Lisa Rhodes, VP of Marketing and Sales at Verne Global discusses marketing challenges solved with content marketing through content curation.

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Page 1: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

Curation Rockstar Summit

October 2013

Lisa
Change the logo to the one that says "The Smart Data Centre Solution". If you don't have it let me know.
Page 2: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

Page 3: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

The Problem is PowerA Power Intensive Industryverneglobal.com

Page 4: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

Number One Marketing Tool

Page 5: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

How Many Websites in the World?

Page 6: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

“Data Center Iceland”

Page 7: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

Answer Was More Like

Page 8: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

Marketing Challenges

Page 9: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

Page 10: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

What Does Green Data Center NewsDo For

Verne Global?

What Does Green Data Center NewsDo For

Verne Global?

Page 11: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

Thought Leaders on Green ICT

Page 12: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

Low Cost Marketing

•Social pull-through•Surveys•Video promotion•Partnering and advertising

Page 13: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

Sleuth Selling

• Get invited as media• GDCN forums• Lead generation

Page 14: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

Media Attention

Page 15: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

www.verneglobal.com

What’s Trending in Terms of Content

Video Images Infographics

Page 16: Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

Thank you. Takk fyrir.

[email protected]