content design what it is and what it isn't
TRANSCRIPT
Content designWhat it is and what it isn’t
A long time ago in a galaxy far,
far away….
“If the only tool you have is a
hammer, you tend to treat
everything as if it were a
nail.”
– Abraham Maslow
“Content is anything that
provides information”
– Me
Not just words
Words are the building blocks
1,022,000
words in
English
.Common
words
5,000
Approximately
Block
Close of play
Deliver
Endeavour
Evidence
Impact
In order to
Key
Procure
Transform
Utilise
Do whatever meets the need
Webpage
Form
Online service
Video
Eligibility checker
Image
Analysis
Research
Communication
Write
Test
Edit
Great content is essential
“I use websites for their
cool animations, pop ups
(and unders), scroll jacking,
banner ads and hover
effects.”
– Nobody ever
Easy to find
Easy to read
Easy to understand
“The canning, processing, preserving, freezing,
drying, marketing, storing, packing for
shipment or distribution of: (1) Agricultural
produce; (2) Meat and fish products; and (3)
Perishable Foods.”
– State of Maine
Accessible
click here
Use the menu on the right
Click the red button
Don’t, can’t, won’t
Metaphors, Latin and idioms
Subtitles and transcripts
For the person reading it
“...involuntary exclusion from the world
of work”
– Teesdale District Council’s Sustainability
Appraisal Scoping Report for the Local
Development Framework Core Strategy
“This is just the way council reports are
written, and if you want to be a councillor
then you need to understand that. If you go to
France, they speak French. Here in the
council, we speak like this.”
– Councillor Newton Wood
Hi Steven,
We just wanted to let you know that your booking has
been taken care of. All the details are listed below, so
please just take a moment to check that everything is
tickety-boo, just in case.
This is just your confirmation, mind. Don’t mistake it for a
ticket. You need to bring a valid ticket with you on the day,
or you won’t be going anywhere.
“Content precedes design.
Design in the absence of
content is not design, it’s
decoration.”
– Jeffrey Zeldman
Thanks