Sample Test for Content Development

Section I

(Time Duration: 180 minutes)

Report writing

Instructions:

Choose any one Subject according to your academic background and compile a report of 825

words (3 pages). (For candidates with background of Stats or Finance, they are required to

attempt both the sections A & B which are mentioned under their subject heads. Please make

sure you have relevant software installed on your system, e.g. SPSS)

Internet will be provided for assistance. However your report should be written in your own

words as ** “plagiarism” will lead to cancellation of test. ** Plagiarism is a form of

cheating when you copy and paste exactly word to word from internet.

Your report would be graded mainly on two factors:

o English ( grammar, structure, & flow) and Compliance

Maximum time allotted for this section is 3 hours (180 minutes)

• Font size: 12

Formatting Required:

• Font Type: Times Roman

• Spacing: Double Space

• Word Count: 825 words (3 pages)

• Formatting Style: APA (American Psychological Association)

Subject 1: Arts and Literature

Topic: Nathaniel Hawthorne

Topic Description: Provide an argument related to theme, characterization, plot structure, word

choice and symbolism in “The Birth Mark”. Include autobiography of the author.

Subject 2: Engineering and Information Technology

Topic: Alternative Energy

Topic Description: Write an essay about the need of energy. Provide the steps taken to

overcome energy short fall. Write methods of alternative energy and provide the environment

implication regarding these methods.

Subject 3: Business Management

Topic: Integrated marketing communication

Topic Description:

• Make Marketing mix.

• Analyze the IMC strategy of any company with the more successful IMC strategy. Give

argumentation why their IMC strategy has been successful.

• Which IMC tools do they use?

• What is the reason the company decided to use these tools?

• You should make use of at least 3 articles dated from 2009 to present as references.

Subject 4: Medical

Topic: Vision Therapy

Topic Description: Provide detailed note on how does Vision Therapy aid Children in their

Development Milestones? What are the different therapies used? List their benefits as well.

Briefly explain about the people who discover this therapy?

Subject 5: Statistics

Section A

Topic: Probability Distribution

Topic Description: Write an essay on probability distribution, discuss its various types. What

are the parameters of different types of probability distribution. What are the factors to be

considered while applying various probability distribution techniques.

Section B

Calculate the correlation between tear resistance, Gloss and Opacity. Also interpret the results.

(SPSS data file will be provided)

Subject 6: Finance

Section A

Topic: Activity Based Costing (ABC).

Topic Description:

• What is Activity Based Costing and how it is different from traditional costing?

• What are the advantages of Activity Based Costing over traditional costing?

• Discuss its importance in manufacturing industry.

Section B

Microsoft Inc.

Balance Sheet Items 2011 2010 2009 Current assets 11,408 5,183 10,822 Fixed assets 650,706 519,553 406,113 Total assets 662,114 524,736 416,935 Average total assets 662,114 524,736 416,935 Cash and cash equivalents 5,285 11,396 10,845 Inventory 8,678 9,642 10,016 Average inventory 8,678 9,642 10,016 Current liabilities 66,397 52,556 51,794 Total liabilities 317,065 244,980 173,270 Owners' equity 10,075 2,084 81,843 Average owners' equity 10,075 2,084 81,843

Income Statement Items 2011 2010 2009 Total sales 134,023 134,794 152,575 Operating expenses 165,807 188,965 178,543 Operating income -31,784 -54,171 -25,968 Earnings before interest and taxes -31,784 -54,171 -25,968 Interest expense 9,583 13,993 10,133 Net income 55,524 55,483 -22,262

Required:

• Calculate the return on equity, return on assets and return on capital employed. (Show

Calculations)

• Compare the ratios with industry average or any direct competitor.

• Interpret the calculated ratios and comment on the performance of the company

Section II

Case Study

(Time Duration: 20 minutes)

Read the passage and answer the following questions:

PASSAGE

One dull, dark day in autumn, I was travel ling on horseback through a dreary stretch of

countryside. At nightfall, I came in sight of the House of Usher. This was the house of Roderick

Usher, who had been my child~

hood pal. It had been umpteen years since he and I had seen each other. I lived in a distant part of

the country during my child-

hood. However, he had recently corresponded with me telling me at length of a serious illness

and of a mental disturbance that was

troubling him. Beleaguered by his problems, Roderick was leading the existence of a hermit.

1. The author was travelling

a. at daytime

b. in the evening

c. on a dreary night

d. throughout the day

2. The House of Usher was the home of

a. the author’s relative

b. an old acquaintance

c. a companion

d. a friend

3. The autor lived in the country

a. during the time of writing

b. during childhood

c. during the period in between

d. during his youth

4. The author came to know of his friend’s illness

a. through letters

b. through local gossip

c. from a mutual friend

d. from a newspaper correspondent

5. Roderick

a. was living in the company of his friends

b. was engaged in many social activities

c. was involved in his thriving

d. had become a recluse