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9 Tips for Creating Winning Campaign CreativesOur Brand Name Branding Text

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Campaign Creative Best PracticesCONTENT DISCOVERY

Technical Requirements

Campaign Tips and Tricks

Test multiple title variations and images per URL, to see what works best for your content. Start with at least two images and five titles, though you can always test more.I Tried Blue Apron and Here's What Happened

How Blue Apron's Strategy

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Blue Apron

Whenever possible, split your campaigns by platform. User behavior on mobile and desktop is very different. This will help maximize your potential.

Split By Platform

Test Multiple Creatives

Try to set user expectation for the post-click experience. Use words like “watch” or “video” for video pages, and “shop” or “buy” for product pages, etc.

Set User Expectation

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Image Best Practices

Title Best Practices

Avoid image clutter. Clean images with a single center of focus will help you stand out.

Utilize eye-catching colors to attract the users’ attention.

Front-load titles with an eye-catching main point.

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Next Steps

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People are always preferable— even better if they’re at medium zoom from the shoulders up, or even closer.

Avoid ClipArt, brand logos, and images with layers of text. These may not crop well, and end up being off-center.

Intrigue and mystery can help draw in users.

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Your title can be a powerful targeting tool. Call out your audience or your product when possible.

Don’t forget that titles should be capitalized, just as you would an article headline.

Numbered lists can be a good way to entice a user to click.

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Getting set up with Taboola is easy.Once the campaign is live, our advanced algorithms will surface your best performing content to the right users.

Implement our tracking pixel to optimize for page views, video views, purchases, email capture, or any other campaign goals you may have.

Don’t forget our advanced targeting capabilities, such as: Geo-targeting, Retargeting, Contextual Targetingand Dayparting.

Also, ask about Taboola’s robust 3rd party data targeting capabilities, which allow you to target anything frombusiness segments, to demographics, to buyer intent. You can also utilize your own data via Liveramp.

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