content fragmentation vs. social computing

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Content Fragmentation vs. Social Computing Lars Trieloff - Product Manager [email protected] 1

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Lars Trieloff's presentation "Content Fragmentation vs. Social Computing" at Content Management Arena at CeBIT 2008, Hannover, Germany

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Page 1: Content  Fragmentation vs. Social Computing

Content Fragmentation vs. Social Computing

Lars Trieloff - Product [email protected]

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Page 2: Content  Fragmentation vs. Social Computing

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Agenda What is Social

Computing

Economies of Social Computing

Content as Social Object

Content Fragmentation

Fighting Content Fragmentation

The CRX Approach

Wrap-Up

Page 3: Content  Fragmentation vs. Social Computing

Social Computing

Social Software

Page 4: Content  Fragmentation vs. Social Computing

Social Computing

Social Software

Page 5: Content  Fragmentation vs. Social Computing

Social Computing

Social Software

Page 6: Content  Fragmentation vs. Social Computing

Social ComputingTechnology

Behavior

Applications

Page 7: Content  Fragmentation vs. Social Computing

Economies of Social Computing

V=n²

Page 8: Content  Fragmentation vs. Social Computing

Economies of Social Computing

V=(c+n)²

Page 9: Content  Fragmentation vs. Social Computing

Content is a Social Object

Page 10: Content  Fragmentation vs. Social Computing

Fragmentation breaks Collaboration

Page 11: Content  Fragmentation vs. Social Computing

But how to break fragmentation?

Page 12: Content  Fragmentation vs. Social Computing

Breaking Social Fragmentation

OpenID, OpenSocial, DataPortability

Page 13: Content  Fragmentation vs. Social Computing

?OpenID, OpenSocial, DataPortability

Page 14: Content  Fragmentation vs. Social Computing

People are Content (at least in Social Software)

OpenID, OpenSocial, DataPortability

Page 15: Content  Fragmentation vs. Social Computing

?

Page 16: Content  Fragmentation vs. Social Computing

Social Fragmentation is Content Fragmentation

Page 17: Content  Fragmentation vs. Social Computing

breaking Content Fragmentation means

breaking Social Fragmentation

Page 18: Content  Fragmentation vs. Social Computing

?

Page 19: Content  Fragmentation vs. Social Computing

The CRX Approach

Content Content Content

Page 20: Content  Fragmentation vs. Social Computing

The CRX Approach

CRX Content Repository

Java Content Repository API

Content Content Content

Page 21: Content  Fragmentation vs. Social Computing

The CRX Approach

CRX Content Repository

Java Content Repository API

Connector Connector Connector

Content Content Content

Page 22: Content  Fragmentation vs. Social Computing

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Wrap-Up

Social Computing: Social interaction to solve “computational” problems

Social Computing lives by network effects: number of people interacting and number of connections

Content is a social object as people and their relationships

Content is related to people and to other content

Fragmentation means locking people and content in silos

Fragmentation reduces network effects

Social fragmentation can be fought using: OpenID, OpenSocial, Data Portabilty

Content fragmentation can be fought using JCR, CRX and Adapters

Page 23: Content  Fragmentation vs. Social Computing

Thank You

[email protected]

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