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Align content with the messageYour main stage is a promise that breakout sessions will be rich and meaningfulCoordination and oversight are required for an event to deliver on its promises. There are 3 ways to ensure that this is done right:

Randy Karr, Principal at The Spur Group, will be attending a range of events over the course of the next year to document how events connect, influence and inspire.

that is agreed upon well in advance of the event ensures that you have a clear vision to which you can align event content

ensures that your company’s message is judiciously applied to any content created for the event, ensuring that your message is rendered concrete

provide the opportunity for high-level buy-in and stems the possibility for dissonant messaging

MessagingMessaging MessagingGovernance MessagingReviews

3 P”“

Deliver on your event’s promise

Follow Randy’s Journey: Blog: http://thespurgroup.com/tsg-blog/ @RandyKarr @TheRealRandyKarr Randy Karr, Principal at The Spur Group

Reach out to The Spur Group: info@thespurgroup.com T: (425) 885-0684 F: (425) 881-7508 4016 148th Ave NE, Redmond, WA 98052

It isn’t enough to know what people want to hear about and then mention it on the main stage. To create an outstanding event you need an approach for delivering content that underscores and enhances the event topics at all levels.