content is king: creating a content calendar for your deca chapter/association
TRANSCRIPT
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CONTENT is
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Set you up with a social media plan for the entire
year to help you be successful.
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3 Keys to Creating a Consistent & Successful Social Media Strategy
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1) Create Content2) Share Content3) Drive Engagement
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Create Content
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DECA Direct Online• Social Media
Correspondent Program
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Create Content• Your chapter/association should have
at least 1 designated Social Media Correspondent who shares your successful events, programs, activities, and chapter/association resources each month.
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What should Iwrite about?
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CONTENTCALENDAR
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What is acontentcalendar?
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Content Calendar• An editorial calendar is used by
bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets.
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Back to school from winter breakDistrict CompetitionWinter School FestivalAdvocacy Month – Feb
Valentine’s Day Roses FundraiserCompetition Prep for State CDCAdvocacy Campaign Due
Find out who qualified for ICDCCompetition prep for ICDCGo on Spring BreakTrash Collection Community Service
Go to ICDC!Start new officer applicationsExams in May
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JUL• DECA ELS
NOV• DECA Month• Global Entrepreneurship Week• DECA Idea Challenge• DECA Idea Challenge• CRLC 2015 (MO)• Ultimate DECA Power Trip (TX)• DECA Innovations &
Entrepreneurship Conference (TX)
DEC• Chapter Campaigns Due (4)• DECA New York Experience
Conference (NYC)
JAN
• SBE Certification documentation due
• DECA scholarships due
FEB• DECA Sports & Entertainment
Marketing Conference• Career & Technical Education
Month (Advocacy Month)
MAR• Advocacy Campaign Due• Executive Officer Candidate
Applications Due
APR• ICDC (TN)
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Back to school from winter breakDistrict CompetitionWinter School FestivalAdvocacy Month – Feb
Valentine’s Day Roses FundraiserCompetition Prep for State CDCAdvocacy Campaign Due
Find out who qualified for ICDCCompetition prep for ICDCGo on Spring BreakTrash Collection Community Service
Go to ICDC!Start new officer applicationsExams in May
“Setting Goals for 2016” – Erika“Gearing Up for #DECAGlass” – Jacob“How to Make Advocacy Month EPIC” –Lauren
“Roses are Red, Violets are Blue” – Rob“5 Ways to Prepare for CDC” – Jake“10 Tips for Advocacy Month Success” – Kim
“Don’t Stop Now! Keeping the Competitive Edge Until ICDC” – Lauren“Keeping It Clean” – Rob“Stay Focused on Spring Break” - Erika
“#DECAICDC 101” – Jacob“What to Pack for Nashville” – Jake“Exam Study Tips for Seniors” - Kim
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Correspondent Activities• Submit at least 1 article each month• Share DECA on your own social
media pages• Promote DECA’s posts to your own
followers
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Page 8-9 in Guide
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Share Content
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Share Content• Your chapter should be posting and
tweeting every DECA Direct article from your designated social media correspondent(s).
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Share Content• Your association should be posting
and tweeting articles from correspondents in your association officer team and from chapters in your association.
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What kind of system or schedule could you create to
make sure new content is being shared regularly?
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Drive Engagement
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DECA’s Twitter Days
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Drive Engagement• You should be posting something for
every Twitter Day on all your social media channels.
• Encourage your members to share your post/post their own
• Encourage your chapters to share your post/post their own
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Helpful Tips
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Hashtag Campaigns
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Drive Engagement• Participate in all of DECA’s hashtag
campaigns• Create your own hashtag campaign• Participate in other
chapter’s/association’s hashtag campaigns
• Encourage your chapter/association members to participate in all the campaigns mentioned above
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Brainstorm 3 chapter/association hashtag
campaigns for the 2014-2015 year, ways you’ll promote them and how
you’ll track your success.
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What’s the final secret to social media success?
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POST ONE TIME EACH DAY, FOUR TIMES A WEEK.
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Janelle ScudderEmail: [email protected]: @jjscudderdeca