content is king - turn your audience into customers...brands telling stories to attract and retain...
TRANSCRIPT
Content Is King - Turn Your Audience Into Customers
Chris Field Twitter.com/ChrisField
Presented by: Aspen Chamber Resort Association
and ASquared Search and Social
Greg Fitzsimmons Twitter.com/GFitzsimmons
Alana Appleby Twitter.com/Alanappleby
970-925-6037 www.ASquaredAspen.com 132 W. Main St., Suite E, Aspen, CO 81611
Content Marketing: (Noun) Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.
Content Marketing Isn’t New
Brands Telling Stories to Attract and Retain Customers
Brands Telling Stories to Attract and Retain Customers
1895
1900
1904 1951
Number of Searches per month on Google.com
Explosion of Content Marketing
Content is Alive
Don’t Panic!
4 Steps to Content Marketing
Who?
Why? What?
How?
Why: Start With Why!
“If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.”—Cicero
Who?
Who?
Identify Personas
Who?
Personas: Not a demographic, it is an actual person
Who?
Avoiding Personas will lead to content marketing failure
What?
What? Will it Blend? Ski Carrying Techniques…
Don’t be this guy, o
or this guy…
What?
What?
Be This Guy!
What?
How? Publish & Promote Where will people be looking for this content?
How? Content and Context
How? Create & Curate
How?
Monitor, Listen, Converse, Engage
How? Repurpose Content
Content Marketing: (Noun) Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.
Content Is King - Turn Your Audience Into Customers
Chris Field Twitter.com/ChrisField
If you have any questions, feel free to give us a call!
Thanks! ASquared Search and Social
970-925-6037
Greg Fitzsimmons Twitter.com/GFitzsimmons
Alana Appleby Twitter.com/Alanappleby
970-925-6037 www.ASquaredAspen.com 132 W. Main St., Suite E, Aspen, CO 81611