content is the king for seo crest media marketing

11
CONTENT IS KING FOR SEO “CONTENT is the reason search began.. ..in the first place” How you choose, maintain & use content.. ..will determine whether you win or lose

Upload: crest-media-marketing

Post on 14-Apr-2017

304 views

Category:

Internet


0 download

TRANSCRIPT

Page 1: Content is the king for seo   crest media marketing

CONTENT IS KINGFOR SEO

“CONTENT is the reason search began..

..in the first place”

“How you choose, maintain & use content..

..will determine whether you win or lose“

Page 2: Content is the king for seo   crest media marketing

SEO CONTENT WRITING

SEO Content Writing involves the process of integrating keywords and informative phrases which make up the actual

content of your website.

A website's content, even more so than its products, is what attracts visitors.

Content is a must for any SEO strategy to help your website rank on search engines.

Page 3: Content is the king for seo   crest media marketing

SEO CONTENT WRITING TIPS

● The content should be directed for the specified target audience.

● Keyword density is strictly adhered as per search engine guidelines.

● Eye-catching titles, compelling visitors to read on & want to know what you offer in your website

● Do not use confusing, ambiguous, and complex language.

● Keep your web pages short.

● Organize and distribute the content on the web pages.

“Keyword Stuffing is Dead. Long Live King Content.”

Page 4: Content is the king for seo   crest media marketing

ADVANTAGES OF QUALITY CONTENT

“So what is Google looking for now? ...Original Quality CONTENT & Earned Media”

➢ Engages the reader

➢ Increases search engine rankings and traffic

➢ Promotes the likelihood of quality links from other sites

➢ People like to suggest quality content to their friends.

➢ Other webmasters like to create a link of your site on their sites.

➢ Visitors start trusting on your site & wait for the next content update

➢ Unique and interesting content reduces your bounce rate.

Page 5: Content is the king for seo   crest media marketing

Of marketers who haveStrategic SEO campaigns in place invest in contentcreation.

WHY CONTENT IS KING FOR SEO?

The major search engines are focusing on creating the best possible user experience, which means sites that offer relevant information stand to gain the most visibility. Investing in original, quality content creation is essential to SEO success in the current search climate, and the benefits of producing visitor-friendly content go far beyond rankings.

Of marketers say thatcontent creation is very effective for SEO.

Page 6: Content is the king for seo   crest media marketing

SOCIAL IS SEO & CONTENT IS SOCIAL

Bing uses FacebookLikes as a rankingsignal for logged in

users

Google says it isworking on using +1as a ranking signal

Tweet help Googleindex content faster

pieces of onlinecontent are shareddaily

social media messagesinclude links to content

of content-sharingmessages specific to anindustry mention a brand by name

Page 7: Content is the king for seo   crest media marketing

THE BRANDING EFFECT“Branding tells a story, and stories rely on content.”

Page 8: Content is the king for seo   crest media marketing

CONTENT CONVERTS SEARCH VISITORS

Page 9: Content is the king for seo   crest media marketing

MARKETERS' FORECAST FOR SEO

“Marketers are investing $12.5 billion in online content.”Quality CONTENT is even

more important today when it comes to marketing online.

Page 10: Content is the king for seo   crest media marketing

CONTENT IS KINGRECENT TRENDS

More than seven in 10 respondents said SEO effectiveness was improving, and content was by far the most important factor in this

About 72% cited relevant content creation as the most effective SEO tactic.

Unfortunately, though, it was also the second most difficult, at 46% of respondents.

Page 11: Content is the king for seo   crest media marketing

CONTENT IS KINGFOR SEO

Creating, editing, and promoting unique high-quality content is difficult but important. In the end, the golden rule of SEO is that Content is the King. It is not because of a search engine, but it is for your site visitors. A page that is read by people is better than a page that is read by bots. For unique & quality content

marketing services, reach us at

crestmediamarketing.com