content is the new seo
TRANSCRIPT
Marketing Deliver value first
Every customer has a choice, if you are not intrinsically giving them value, they will look for it
elsewhere.
- Write for humans - SEO Team=Customer
Listening Team
Buyer PersonasGo Where They Go
- Do the research and make your content specific
- Pick the best publishing channel for that audience
Who is the best and most beneficial persona financially to
go after?
SEO Team + Content TeamPut the substance in SEO
- Common goals- Quality over quantity
Content is a long game. Spammy SEO won’t yield
lasting results.
It’s HardGet a professional
- Experience matters- Respect the processIf writing feels hard,
it’s because it IS hard.
CSLContent as a second language
- Videos- Infographics- Blogs- Podcasts- Emails
One piece of contentbecomes many pieces.
Creekside Dental
Oral hygiene is fun!
Goal: Increase regional rankings organically (which matters most) for a wide variety of treatment options
Get That Data What is the goal of my
content marketing?
- Establish a baseline- Then establish
valuable metrics specific to your business