content management: a web strategist’s perspective
DESCRIPTION
You don't have to be a web editor to offer clients valuable editorial guidance for managing their online content, but you do have to know what makes editing online unique. This desk shows some of the ways I helped CCA improve their content display as well as their content strategy. It's a cross disciplinary solution of design, web writing guidelines, and a minor IA overhaul.TRANSCRIPT
![Page 1: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/1.jpg)
Nica Lorber Creative Director & Web Strategist
Chapter Three !
! nicelobster
Content Management: A Web Strategist’s
Perspective
![Page 2: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/2.jpg)
I’m responsible for:!
WebStrategy / Content Strategy / IA / UX / Design
![Page 3: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/3.jpg)
Universal problem:Content is not a priority
![Page 4: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/4.jpg)
OpportunityProve the value of prioritizing content
![Page 5: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/5.jpg)
✓ Content model lacked flexibility
✓ IA was cumbersome
✓ Website doubling as an intranet
✓ Legacy content was long and hard to read
The problem:
![Page 6: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/6.jpg)
✓ Improve the content model
✓ Restructure the IA
✓ Define content governance
✓ Create well designed content guidelines
✓ Optimize content for web
The solution:
![Page 7: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/7.jpg)
✓ Redesigned content model
✓ Created content style guide
✓ Met with each content owner for 4 hours to:
✓ Discuss pain points
✓ Revise IA
✓ Get buy in
The tactics:
![Page 8: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/8.jpg)
✓ Limited formatting
✓ Bold/italic
✓ Lists
✓ h2/h3
✓ One small image
Basic Page:
![Page 9: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/9.jpg)
✓ Lead paragraph style
Added
![Page 10: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/10.jpg)
✓ Accordions
Added
![Page 11: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/11.jpg)
✓ Call out
✓ Blockquote
✓ H4
Added
![Page 12: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/12.jpg)
✓ Image styles
✓ 1 column
✓ 2 column
✓ Image right
✓ Image left
Added
![Page 13: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/13.jpg)
✓ redesigned anchor links
Added
![Page 14: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/14.jpg)
✓ Related content
Added
![Page 15: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/15.jpg)
![Page 16: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/16.jpg)
![Page 18: Content Management: A Web Strategist’s Perspective](https://reader034.vdocument.in/reader034/viewer/2022051816/54725c06b4af9fcd0a8b4ec8/html5/thumbnails/18.jpg)
Questions?