Content Management System/Web Quality Initiative

• Web page editing tool

• Software to centralize web content

• System to add new functions

•Omni Update is our vendor

What is a CMS?

What are the Benefits?

oBuilding navigation will be easiero Edits are made in a browseroMore flexible page layoutoChanges can be reviewed and approvedoMakes quality control easieroWeb Comm can help from a central place

Current Process

Local HTML Files

UNC Web Server

These are flat files sitting in a web author’s folder with text and HTML content all in one document.

How Does It Work?

Public Web Server

CMS ServerWeb Author

Content is stored in a database, the template structure is stored separately, CMS server combines them.

What Happens in the CMS Server World?

Content

Structure

Web Page

So What?

o Styles and UNC header can be changed without affecting content

oContent can be single sourced (like a Dreamweaver library item)

oContent can be sharedoContent can be scheduledoContent can be searched

New Look

New web templates– Modern design– Responsive for mobile– Consistent brand– Flexible content options– Will be available in CMS– Top level navigation

What Will Conversion Be Like?

• Goal is to move all sites to CMS system• Recruitment pages will be first priority for

assistance• Web authors can move sites over to CMS and

new look• Old site will be archived for one year• Will be training through CETL and Web Comm

When Will This Happen?

• What we know now– Omni is beginning to code our templates – Omni anticipates about three months for template

coding and testing– Training will then happen for web team– Training will be scheduled for web authors– New permission forms will be submitted– Possibility of phased approach

What Can Be Done Right Now?

CONTENT

Marketing UNC Academics

• Ambitious enrollment goals• Must stay competitive• Web sites may be first point of information

Academic Programs

• Definition: Major/Program listed in the catalog• On or off campus• Graduate or Undergraduate

Quality Content Project

• Concept: internal vs. external audiences• Ruffalo Noel Levitz – writing assistance for

external audiences content• Major/program pages• Top level list of all majors/programs• Consistent format and information • Same program info will appear in department

sites

The Ruffalo Noel Levitz 2014 Report

“Parents and seniors both rated college websites as the most influential recruitment resource by a significant margin.”

Why?

• Expert writing• Promotional tone, consistent voice• Showcase best of each program• Ease of comparison of information

for students• Competition

Sample of Undergrad Page

http://www.unco.edu/webtest/omni-files/template-files/program-page.html

Promote the Program

Why should a student choose our program?

Promote the Program

How does a student know if it’s a fit?

Promote the Program

How does a student gain work related experience?

Promote the Program

What are the anticipated career options?

Promote the Program

What research and faculty

can be highlighted?

Long Term Maintenance

• New pages will be updated by University Relations

• Departments can recommend content updates

• Scheduled review, much like the catalog

Internal Audience Pages

• Forms and resources

• Announcements• Internships• Clubs and

organizations

• Advising/Four Year Plans

• Program Objectives• Publications• Events

The Navigation

• Top Level links• List of faculty• List of programs• About us• Announcements

• Contact info• For new students • For current

students• For faculty

Content?oIs it accurate?oIs it current?oIs it well written?oIs it the right amount of

information?oIs it organized well?

Recommendation

Cleaning Up Old Content

• Delete it from your local files, archive on your shared drive if needed

• Delete it from WWW

Dreamweaver Expand Icon

Click icon

Double Window

Click Icon

Delete Old Files

Delete from local and remote

What’s Next?

There will be a project communication portal at www.unco.edu/websupport

Why Are We Doing This?

EfficiencyQuality

Competitiveness

Questions?