content management & web analytics theatre; how cloud technology helped vodafone improve their...
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Transforming client - agency interactions
Josh GilbertsonCo-Founder and Business Development Director
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Cloud computing is a reality
© SkyDox 2012 | www.skydox.com
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Company reasons for businesses moving to cloud tools?
Reducing Cost Enabling Remote and Mobile working Increasing Productivity Increasing Business Agility
According to Forrester ROI figures range from 38% to over 600%
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Create, Share and Manage…“more, better, faster, friendlier”
Marketing Department
Run lean Delivery speed Quality output Simplify Mobilize
Agency Goals
Client interaction Client engagement Differentiation Simplify Mobilize
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A changing environment creating issues:
Connectivity and internet penetration
The growing amount of digital information
The proliferation of remote devices
The introduction of Gen Y into the workforce
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We are connected and the connectionsare getting faster
More than 2 billion people use the Internet worldwide
Europe leads the world in fixed broadband adoption with 54% more penetration than the Americas.
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14%
13%9% 9% 8%
8%
6%
6%5%5%4%
4%4%
4%1%
Email read and answer Create documents Analyze information Edit/reviewGather information for documents File and organize documents Create presentations Create images Data entry to e forms Manage document approvals Publish to web Manage document routing Publish to other channels Create rich media Translate
The amount of digital information has become a burden
Information worker survey Forrester Inc.all rights reserved 2009 Q3
By 2020, the amount of digital information will grow by a factor of 30
and the number of files by a factor of 60.
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19%
18% 15%
14%
12%11%11%
Reformatting from multiple formats
Search but not finding
Recreating content
Publishing docs with multiple apps
Moving docs from one format to another
Acquiring archived docs manually
Version control
Wasted time costs money
Information worker survey Forrester Inc .all rights reserved Jan 2011
IDC estimates every year $6 million is
wasted for a 1,000 employee company
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Email is inefficient
Email read and answered Creating
documents
Analyzing information
Editing /reviewing
Gathering info for docs
Filing and organizing docs
Creating presentations
Managing approvals
Managing document routing
Source Cost of information information tasks IDC .all rights reserved 2009 Q3
Collaborative tasks, such as review and approval,
have 4.3 hours of management overhead (managing document
approval). Workers spend 8.3 hours of editing and
reviewing.
$21,279
$19,952
$14,251
$13,201$12,481
$10,201
$10,201
$6,000
$14,403
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Solving the Email Sharing and Collaboration Problem?! Complicated & Inefficient Time consuming & Prone to Error File Size Limits Version control Feedback is separated Search and Manage Audit Trails Limited control, visibility,
unsecure and unfriendly
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FORRESTER 62% of workers spend time working at a location other than the office
GARTNER 42% of workers spend time working at two or more locations outside of the corporate firewall, such as at home or from client sites, in a working week
The proliferation of remote devices
IDC 62% of businesses believe that the number of mobile or remote employees will increase
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It’s about freedom and control
USER NEEDS
COMPLIANCE AND SECURITY MEASURES
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Gen Y has entered the creative workforce
Gen-Y are ambitious, strongly motivated by money, status and career advancement, and expect rapid progress in these areas
Millennial Generation, Generation Next , or Net Generation
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Gen Y
They use technology at higher rates than people from any other generation:
97% own computer
94% own a cell phone
76% use instant messaging
92% of those reported multitasking while IM-ing
34% used the Internet as their news source
Source: Howe and Strauss use tech by Gen-Y graduates
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We demand an ‘always-on’ mentality
Gen Y have high values and demands: Team working Real time interaction Tools that are simple and easy to use Expect work tools to mirror web tools Are not afraid to ask for tools that make their job easier
and improve work life balance 65% of Gen-Y workers consider it moderately or extremely
important that they be provided instant “detailed guidance in daily work”
They expect to be able to push information to others instantly and expect real time feedback
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Royal wedding received 2.7m social media mentions in 24 hours “Royal Wedding” was mentioned 67 times every second on Twitter and 74 times per
second on Facebook YouTube’s live stream of wedding was watched by 72 million people around the
world.
Source: http://www.theatlantic.com/technology/archive/2011/05/infographic-the-royal-wedding-social-media-snapshot/238104/http://www.metro.co.uk/news/862741-royal-wedding-live-youtube-stream-watched-by-72m
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These demands are endemic across the EnterpriseY have high values and demands:
These values and demands have now been adopted by all generations in the work force
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If workers aren't provided with the tools they want, they are savvy enough to go around ICT and get their own.
Clients have tried solutions but users reject complicated corporate tools and revert to email or find their own!
Provide the right tools
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Because I.T. consumerisation has arrived
Consumer web apps proliferate
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The solution build!
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Find
Store
Share
Collaborate
Deliver
Manage
Providing a simple platform for secure file sharing and collaboration between the agency and client for complete file lifecycle!
200+ File Types
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Giving users tools for online and offline working
SkyDox Desktop SkyDox MS Apps SkyDox Mobile SkyDox Online
For users that want to work in
PowerPoint, Excel, and Word
For browser-based collaboration
For users on the move
For those users who aren’t always
connected to the web
SkyDox Integrations
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Thank you and questions?
Josh GilbertsonFounder and Business Development Director