The Secret to Google Love

The Value of Content in Online Marketing

Understanding Quality Content

What does quality content mean?

Quality Content is…..

Content that gets clicks, and links that get followed...

What type of content gets clicked?

Hmmm…Content that’s focused on your audience’s interestNOT yours!

The truth is …..Nobody really knows how Google defines “QUALITY CONTENT”

But as always, there are several factors that result in “QUALITY” content...

Important Factors That Result in Quality Content

1. Is your content good enough for print?2. Are you an expert in the field you are writing about?3. Is your content informative enough and has value to be

read?4. Appeals visually, intellectually and creates a familiar

“connection” with your audience.5. 80/20 Rule: Talk about the interest of your audience 80% of the time

and only talk about yourself 20% of the time.

Content is still King….Content that is well-edited, has the right information, shows professionalism and made with care and attention will always win...