content marketing 101: how your business can stand out in a crowded space - jordan scheltgen, cave...
TRANSCRIPT
Content Marketing 101 –
How Your Business Can
Stand Out In a Crowded
Space
Jordan Scheltgenhttps://www.facebook.com/jscheltgenTwitter: @CaveJordanS
What is content marketing?
Content Marketing is:
“A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Content Marketing Institute
A serious grind.
Why is it important?People read through messaging like, “we always believe in quality.”
People are evaluating content
“Today's business buyers do not contact suppliers directly until 57 percent of the
purchase process is complete.” - Google
What are you creating?
Blogs Infographics Videos
What are you really doing?
So, where do you start?
Start with one.
A small audience is not a bad audience
Grow, one at a time.
The Fallacy of Content Marketing
Disproportionate Results
You have to promote the heck out of your story• Social media
• Influencers• Reposting on other sites
But Jordan, our business is boring.
Make Content People Want to Read• Make truly interesting content• Write things you would want to
share yourself
Community• You’re not selling your service,
you’re selling yourself• Helps you build trust with
community members
Give value before worrying about receiving it from people.
Give before you get: Mention others first
• Give value to other companies before expecting them to mention you.• Entertains your existing
audience
Create relationships with influencers
Create relationships with Influencers who can connect you with audiences
ContactJordan Scheltgen