content marketing 2016 - · pdf file33 arnie kuenn arniek 21.01 34 glen gilmore #socbiz...
TRANSCRIPT
TOP 100 INFLUENCERS AND BRANDS
CONTENT MARKETING 2016
Top 100 Lists
Network Maps
Key Insights
Comparison
inside
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Methodology
methodologyThe PageRank based methodology we use to extract in�uencers on a particular topic (tweets mentioning “content marketing" OR contentmarketing in this case) takes into account the number and quality of contextual references that a user receives.
These calculations also take ito account a user's relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists).
If you want to learn more, please read our article that outlines in�uencer identi�cation.
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BIG
the
410,454tweets
data
90days
5
BIG204,398
engaged tweets
Interactions between in�uencers and brands in content marketing
This map was created using our In�uencer Relationship Management software.
Learn More
Interactions between in�uencers and brands in content marketing
This map was created using our In�uencer Relationship Management software.
Learn More
IndividualsTop 100
How do they stack up?INDIVIDUALS - TOP 25
Normalised PageRank
0 20 40 60 80 100
Jeff Bullas
Jay Baer
Joe Pulizzi
Michael Brenner
Neil Patel
Ann Handley
Lee Odden
Mark Schaefer
Steve Cartwright
Rand Fishkin
Sujan Patel
Larry Kim
Gerry Moran
HeidiCohen
Robert Rose
Doug Kessler
Ian Cleary
Barry Feldman
Neal Schaffer
Jason A Miller
Pam Moore
Sam Hurley ➤➤➤➤➤
Brian Honigman
Mari Smith Ⓜ
Rebecca Lieb
INDIVIDUALS 1 - 50Rank Name Twitter Handle Influencer Score
1 Jeff Bullas jeffbullas 100.00
2 Jay Baer jaybaer 79.23
3 Joe Pulizzi JoePulizzi 73.99
4 Michael Brenner BrennerMichael 67.35
5 Neil Patel neilpatel 67.24
6 Ann Handley MarketingProfs 67.10
7 Lee Odden leeodden 56.95
8 Mark Schaefer markwschaefer 45.01
9 Steve Cartwright FX_Digital 42.29
10 Rand Fishkin randfish 40.11
11 Sujan Patel sujanpatel 40.08
12 Larry Kim larrykim 39.69
13 Gerry Moran GerryMoran 34.34
14 HeidiCohen heidicohen 32.40
15 Robert Rose Robert_Rose 31.70
16 Doug Kessler dougkessler 30.22
17 Ian Cleary IanCleary 29.45
18 Barry Feldman FeldmanCreative 28.63
19 Neal Schaffer NealSchaffer 28.52
20 Jason A Miller JasonMillerCA 28.37
21 Pam Moore PamMktgNut 27.45
22 Sam Hurley ➤➤➤➤➤ Sam___Hurley 27.20
23 Brian Honigman BrianHonigman 26.76
24 Mari Smith Ⓜ MariSmith 25.61
25 Rebecca Lieb lieblink 25.49
26 Kim Garst kimgarst 25.36
27 Pam Didner PamDidner 24.01
28 Ann Smarty seosmarty 23.99
29 Eric Enge stonetemple 23.66
30 Andy Crestodina crestodina 21.69
31 Martin Jones martinjonesaz 21.44
32 Rebekah Radice RebekahRadice 21.34
33 Arnie Kuenn ArnieK 21.01
34 Glen Gilmore #SocBiz GlenGilmore 20.92
35 Marcus Sheridan TheSalesLion 20.60
36 John Jantsch ducttape 20.51
37 Bryan Kramer bryankramer 20.22
38 Shelly Kramer ShellyKramer 20.21
39 Ted Rubin TedRubin 19.37
40 Juntae DeLane JuntaeDeLane 18.96
41 Pratik Dholakiya DholakiyaPratik 18.86
42 Ardath Albee ardath421 18.80
43 Steve Farnsworth Steveology 18.80
44 Michael A. Stelzner Mike_Stelzner 17.49
45 Andrew Davis DrewDavisHere 17.34
46 Daniel Newman danielnewmanUV 17.17
47 Danny Sullivan dannysullivan 17.10
48 Chad Pollitt ChadPollitt 17.08
49 Jason Burrows jasoncreation 17.03
50 Jeff Sheehan jeffsheehan 16.98
INDIVIDUALS 51-100Rank Name Twitter Handle Influencer Score
51 Brett Relander BrettRelander 16.89
52 Marsha Collier MarshaCollier 16.64
53 Michele Linn michelelinn 16.59
54 Jay Acunzo jayacunzo 16.26
55 Anita Campbell smallbiztrends 16.17
56 Brian Fanzo iSocialFanz 16.13
57 Ann Tran AnnTran_ 15.87
58 Stanford Smith pushingsocial 15.83
59 Carla Johnson CarlaJohnson 15.52
60 Susanna Gebauer dreckbaerfrau 15.22
61 Scott Abel scottabel 15.00
62 Ron Sela ronsela 14.43
63 Ted Coiné tedcoine 14.39
64 Reg Saddler zaibatsu 13.74
65 Mitch Joel mitchjoel 13.72
66 Peg Fitzpatrick PegFitzpatrick 13.66
67 Ryan Hanley RyanHanley_Com 13.57
68 Robert Caruso fondalo 13.48
69 Kerry Butters kesbutters 13.06
70 Aaron Agius IAmAaronAgius 12.99
71 Riccardo Scandellari skande 12.95
72 Aiesya Azaman aiesyabanana 12.86
73 Nick Kellet NickKellet 12.41
74 Sean Ellis SeanEllis 12.30
75 inbound org inboundorg 11.96
76 Aaron Lee AskAaronLee 11.51
77 Mark Ragan MarkRaganCEO 11.36
78 Lilach Bullock lilachbullock 11.34
79 Lina Wang 2pokerprincess 11.34
80 Pawan Deshpande TweetsFromPawan 11.32
81 Michael Gerard michaelgerard 11.25
82 Tom Pick TomPick 11.23
83 AJ Agrawal ajalumnify 11.22
84 Meghan M. Biro MeghanMBiro 11.17
85 Dennis Shiao dshiao 11.01
86 Erika Heald SFerika 10.99
87 Carlos Abler Carlos_Abler 10.99
88 Jose Javier Garde jose_garde 10.94
89 Cynthia Johnson CynthiaLIVE 10.76
90 Renilde De Wit RenildeDeWit 10.67
91 Tim Hughes Timothy_Hughes 10.67
92 Vala Afshar ValaAfshar 10.66
93 LoriMoreno LoriMoreno 10.55
94 Patrice Truong PatriceTruong 10.50
95 Robert Jones exodusanalytics 10.45
96 John Paul Aguiar JohnAguiar 10.31
97 John Gregory Olson digitaljgo 10.24
98 Tim Fargo alphabetsuccess 10.14
99 Donna Moritz SociallySorted 10.09
100 Nichole Elizabeth NikkiElizDemere 10.02
BrandsTop 100
How do they stack up?BRANDS - TOP 25
Normalised PageRank
0 20 40 60 80 100
Content Marketing
HubSpot
Inc.
Moz
NewsCred
Business 2 Community
Hootsuite
Copyblogger
LinkedIn SlideShare
Entrepreneur
TopRankMarketing.com
Social Media Today
Contently
Kissmetrics
Econsultancy
Marketing Land
Marketo
SocialMedia Examiner
Curata
SearchEngineJournal®
SEMrush
Search Engine Watch
eMarketer
AdExchanger
Kapost
BRANDS 1 - 50Rank Name Twitter Handle Influencer Score
1 Content Marketing CMIContent 100.00
2 HubSpot HubSpot 84.25
3 Inc. Inc 77.09
4 Moz Moz 72.36
5 NewsCred newscred 71.63
6 Business 2 Community B2Community 67.55
7 Hootsuite hootsuite 64.83
8 Copyblogger copyblogger 62.48
9 LinkedIn SlideShare SlideShare 61.86
10 Entrepreneur Entrepreneur 61.34
11 TopRankMarketing.com toprank 55.06
12 Social Media Today socialmedia2day 54.35
13 Contently contently 51.20
14 Kissmetrics Kissmetrics 49.52
15 Econsultancy Econsultancy 45.63
16 Marketing Land Marketingland 45.49
17 Marketo marketo 42.12
18 SocialMedia Examiner SMExaminer 41.26
19 Curata curata 36.14
20 SearchEngineJournal® sejournal 35.04
21 SEMrush semrush 34.48
22 Search Engine Watch sewatch 34.19
23 eMarketer eMarketer 32.65
24 AdExchanger adexchanger 31.36
25 Kapost kapost 28.92
26 Google Analytics googleanalytics 28.91
27 Uberflip Uberflip 27.99
28 Search Engine Land sengineland 26.89
29 LinkedIn Marketing LinkedInMktg 26.80
30 ClickZ ClickZ 26.74
31 Adweek Adweek 26.37
32 AddThis addthis 26.36
33 CoSchedule CoSchedule 25.33
34 Campaign: Brands MarketingUK 24.69
35 Visually Visually 24.50
36 BuzzSumo BuzzSumo 23.98
37 Unbounce unbounce 23.84
38 Mashable SocialMedia mashsocialmedia 23.28
39 GrowthHackers GrowthHackers 22.78
40 Outbrain Outbrain 22.05
41 Scoop.it scoopit 21.62
42 Crowdfire Crowdfire 21.27
43 Convince & Convert convince 20.24
44 Skyword Skyword 20.22
45 PR Daily PRDaily 19.68
46 CMO.com CMO_com 19.10
47 TrackMaven TrackMaven 19.10
48 The Social Marketers TheSocialMs 17.88
49 Relevance relevance 17.56
50 CMSWire.com cmswire 17.23
BRANDS 51-100Rank Name Twitter Handle Influencer Score
51 ArkangelScrap ArkangelScrap 17.01
52 Sprout Social SproutSocial 16.96
53 altimetergroup altimetergroup 16.60
54 SearchMarketingExpo smx 16.55
55 PR Newswire PRNewswire 16.52
56 Digiday Digiday 15.76
57 MediaPost MediaPost 15.63
58 Marketing Cloud OracleMktgCloud 15.44
59 Curatti janlgordon 15.07
60 Colibri IO ColibriTool 15.00
61 Loyalty 360 Loyalty360 14.88
62 The Drum TheDrum 14.86
63 WordStream WordStream 14.65
64 Cision Cision 14.54
65 SteamFeed SteamFeedcom 14.04
66 King Content King_Content 13.70
67 ion interactive ioninteractive 13.35
68 Pardot Pardot 13.04
69 Firebrand Talent FirebrandTalent 12.78
70 Vertical Measures VerticalMeasure 12.72
71 TSM_B2B TSM_B2B 12.70
72 Marketing Week Mag MarketingWeekEd 12.54
73 Eloqua Eloqua 12.28
74 Brafton Brafton 11.91
75 Scripted.com getscripted 11.84
76 ScribbleLive scribblelive 11.69
77 ClickZ Live clickzlive 11.68
78 MarketHub markethubio 11.36
79 Marketme.co.uk marketme 11.19
80 Simply Measured simplymeasured 11.12
81 PPC Hero ppchero 11.07
82 Assist Social Media DivaBusiness 11.03
83 Project Peach ProjectPeachUK 10.95
84 OneSpot onespot 10.90
85 Rainmaker.FM rainmakerFM 10.74
86 AMA AMA_Marketing 10.73
87 Acrolinx Acrolinx 10.71
88 Social Media Club socialmediaclub 10.66
89 Smart Insights SmartInsights 10.65
90 iMediaTweet iMediaTweet 10.60
91 Atomic Reach Atomic_Reach 10.58
92 Mumbrella News Mumbrellanews 10.55
93 Nimble Nimble 10.52
94 CIM CIMinfo 10.39
95 Resonance resonancecont 10.32
96 Social Fresh socialfresh 10.15
97 Social Samosa Social_Samosa 9.88
98 Team SI WeAreTeamSI 9.82
99 Red Website Design Red_Web_Design 9.76
100 Onboardly Onboardly 9.75
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