content marketing
DESCRIPTION
TRANSCRIPT
POWER OF CONTENT
MARKETING
Marketing is Changing has Changed
With Lesser Money Spend
Get More Customers
Visual Content is the FUTURE
Without VISUAL CONTENT
There is no SEO
Traditional Marketing
Link Building
Submissions
On Page optimization
The New Inbound Marketing
Search Videos Analytics
Social Media Rich Content PPTs
Blogging Mobile Branding
Social CRM Lead Nurturing
Landing Pages Email Marketing
5 Types of Visual Content
Video
Podcast
Infographics
Ebrochure
PPTs
Videos Infographics Comics PPTs Ebrochures Podcast
Videos Infographics Comics PPTs Ebrochures Podcast
Videos Infographics Comics PPTs Ebrochures Podcast
Videos Infographics Comics PPTs Ebrochures Podcast
Videos Infographics Comics PPTs Ebrochures Podcast
Videos Infographics Comics PPTs Ebrochures Podcast
Keys to Visual Marketing Success
Create a Compelling Story
Keys to Visual Marketing Success
Choose the right Content
Keys to Visual Marketing Success
Great Design and Branding
Keys to Visual Marketing Success
Promote your content strategically
Why VIDEO Is A Big Deal
Average person spends 15 minutes a day on You TubeVideos are 53 times more likely to be on 1st page of Google ResultsVideos raise the click through rates in emails by 50%You Tube is the second largest Search EngineOver 3 million people are sharing videos through socially connected sites like Facebook, Twitter, MySpace
Video SEOIs Not
Throwing a video on you tube and hoping it goes viral.Throwing a video on homepage and hoping it attract customers.
Video SEO Is
Exten-sion of SEO
Optimizing video content on your site
Optimizing video content on other sites
Sharing and Embedingvideos
Impact of Videos
Videos are now featured on top SERPs by default
Podcast SEO Is
Impact of Podcasts
Reviews: Ask your viewers
Subscribers/Popularity: Promotion
Why Infographics?
• Average number of Infographics seen every week by individual is 3274.
• Infographics make anything upto 67% more interesting.• Infographics makes your business 82% cooler.• Infographics make you upto 40% more relevant.• Infographics will make you seem 18% more
knowledgeable.
Impact of Infographics
Why Presentations?
• Slideshare is the world’s largest professional content sharing community.
• It has 60 million visitors a month.• It has 3 billion slide views a month.• It is one of the top 150 sites on the
web.
Impact of Presentations
PPts are also featured on top SERPs
Impact of Ebrochures
Ebrochures are also featured on top SERPs