content marketing case study: rootsrated & utah office of tourism

Traditional, interruptive advertising is losing relevancy among active travelers.

Marketers are turning to a continuous investment in experiential content, so as to be helpful to the active

traveler at every step of their journey.

RootsRated

The challenge is that creating, sourcing, editing, and distributing the right content for multiple audiences is incredibly challenging

for lean DMO marketing teams.

Case StudyRootsRated

Partner ContextUtah’s successful Mighty 5 campaign resulted in overwhelming traffic to the top 5 national parks. UoT needed content to promote visitation to other wilderness areas in southern Utah to reduce resource strain in the national parks.

RootsRated Case Study

Partner ChallengeThe Utah Office of Tourism could not create enough content to fuel its owned media with internal resources alone, and importantly, they didn’t have the time to manage communication with a network of freelancers to build expert content that would successfully engage discerning outdoor enthusiasts and adventure travelers.

UofT needed a single point of contact to manage expert local freelancers to produce more than 80 articles and supporting images on an extremely tight dedline.

Utah turned to RootsRated as a trusted partner to highlight other destinations on “The Road to Mighty.”


RootsRated Utah SolutionRootsRated offered turnkey outdoor content:

• 85 long-form articles

• Delivered within 8 weeks

• Written authentically and vetted by

our expert network and edited by our

in-house editorial team

• Distribution through Utah’s owned

media and RootsRated’s network


Solution


Case StudyRootsRated

RootsRated is a media platform that connects brands and people through

content about the best outdoor experiences, picked by local experts.

RootsRated

Contact Us

Tristan OlsonVP of Sales, RootsRated

303-775-8739

[email protected]

www.rootsrated.com


content marketing case study: rootsrated & utah office of tourism

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