Content Marketing for

Beginners

Airtel’s “What’s Cooking?”

What did you like about the video?

What is your opinion of the brand/business that created it?

What is content marketing? 1.

Content marketing is: Blogs

Videos Games Photos eBooks Articles

Mobile Apps Infographics

Case Studies e-Newsletters

Research Papers

It is: Educational & informative material meant to attract attention and build a reputation with

potential customers

How will content marketing benefit my business? 2.

1. It establishes relationships and increases exposure to new

audiences 2. It brings repeat visitors

3. It establishes you as the expert

Brand Example: SuperMomBD

How do I create a content strategy? 3.

6 IMPORTANT QUESTIONS:

What When

Where How Why

Do you want to reach? Do you want to say/share? Do you want to do it?

Do you want to publish?

Do you want your information to look?

Do it? Goals?

Who

AND

connect your brand to

something bigger For example: Solving a problem Meeting a need Community Issues General Topic of Interest

Brand Example: Mountain Dew

http://www.dewtour.com

By connecting their brand name with

winter sports, Mountain Dew was

able to reach a wider audience of potential

consumers

How do I create content? 4.

Copy what already works:

• Don’t just throw up a bunch of stylized text

Infographics

Popular music from 1993 - 2012

• Share information in an engaging, informative way

• Visualize data • Make numbers tangible

Videos • People love watching videos -- they are the most likely to go viral!

Lists • Superlatives (best, ugliest, smallest) • Incorporate memes

Timelines • “Evolution” (of a logo, a singer, etc.) • Design is important • Memes are still good

Photos • Large, attractive photos. • Encourage followers to send in pics.

How-to Guides

• Teach your readers something they don’t know. • Teach your readers something they didn’t know they needed to know.

Example: Breaking Bad

User Generated Content (UGC) Encourage your customers and followers to generate

content for you!

EXAMPLE: Breaking Bad

You can even share what other people have already created...

Finding Sharable Material: Google Alerts:

•Set up alerts for your main keywords •Google sends you an email once a day of links to appropriate

articles

RSS: •Choose your feed reader (I like Feedly) & subscribe to appropriate

blogs/news sites

Twitter Search: •See what people are saying about the topic you are interested in

If you write an article, blog, or presentation, remember:

Keep it relevant (makes sense for your audience) and consumable (short paragraphs, bullet points)

Final Tips: - Use links! Link to your website, social media pages, etc.

- Illustrate whenever possible - Read before you post. Would you be interested if YOU saw it online?

- Titles are extremely important. Pay attention!

Where do I share content? 5.

Blogs Wordpress Tumblr

SlideShare LinkedIn

Presentations

Videos

Articles

YouTube Vimeo

Local newspapers

Social Media Facebook Twitter LinkedIn

Your Own Website

A New Website Just for Your Content