Content Marketing for Human Action

Ryan Sommer – Content Marketing Executive

March 2013

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Ryan: Former PR for mobile and consumer web

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Content marketing is now integral to business

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Rules for the Internet have not changed:

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Rules for search ranking changed:

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Why should content strategy play a top down role for your business

online?

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Forbes as case study:

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Econsultancy Cookie Law case study

• April 2012 - we decided to produce a best practice guide to compliance around EU cookie law.

• SEO - keywords in headlines, anchor text etc.

• Content – blog posts tied to compliance

• Links to report pages - each post linked to the report.

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Getting Means Talking To Human Action

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The long game = gap analysis

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Don’t drown in too much social data

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Look for the important aggregators/publishers

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The importance of visual content

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Tools of the trade

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Twitter Lists - Topsy

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For tracking journalists tweets

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For contact management

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For staying on top of trends

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For platform agnostic landing pages

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For inter-company content creation and scheduling

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Questions?

Download content marketing survey: http://ecly.co/QX9Z2B

All rights reserved. No part of this presentation may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsulancy.com Ltd 2012.

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Image credits http://www.flickr.com/photos/scelera/1721484491/

http://www.flickr.com/photos/35168673@N03/5416161601/

http://www.flickr.com/photos/jasleen_kaur/4277114993/

http://www.flickr.com/photos/harcorutgers/6636821871/

http://www.flickr.com/photos/artdrauglis/4192498087/

http://www.flickr.com/photos/gtzecosan/5984273471/

http://www.flickr.com/photos/genista/3153828799/

http://www.flickr.com/photos/76283671@N00/184623755/