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Content Marketing for Lawyers and Law Firms

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Page 1: Content Marketing for Lawyers and Law Firms...Content Marketing is a marketing strategy that emphasizes providing valuable content to potential clients so that they will visit your

Content Marketing for Lawyers and Law Firms

Page 2: Content Marketing for Lawyers and Law Firms...Content Marketing is a marketing strategy that emphasizes providing valuable content to potential clients so that they will visit your

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Content is King

What is Content Marketing?Content Marketing is a marketing strategy that emphasizes providing valuable content to potential clients so that they will visit your website and (hopefully) hire you or purchase your product/service.

Today we’ll break it down to 3 steps: Research, Creation, and Analysis

But First! Some examples…

www.howtocookathanksgivingturkey.com

https://tingenwilliams.com/knowledge-base

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02

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Content ResearchContent Creation

Content Analysis

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Which keywords do I target?

Content Research• Ask yourself, what questions do I hear everyday?• Ask existing clients what they would like to find online• Use Google’s Keyword Planner• Search for “Keyword Suggesters”• Make a list• Focus on long-tail keywords

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What is “content”?

Content Creation• Words on a web page, blog posts, web pages, etc.• Videos• Images & Infographics• Interactive Tools• Webinars• Social Media Profiles

Content is KING

• Content in written form is easily searchable• Longer is generally better with written content• Go for “long-tail” keywords• Ask yourself, is my content helpful? If someone

searched and found my website, would it answer their question?

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Written Content Examplefull example: https://tingenwilliams.com/2015/understanding-fiance-visa-vocabulary/2102

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Is my content performing?

Content Analysis• Primary advantage of marketing online is all the data• Use Google Analytics• Use Google Search Console• A/B testing• Use data to test new content and start over

Things we haven’t discussed

• Cost! But most of the things we’ve discussed today are free• Social Strategy and “curating” content• Resources for high quality/low cost stock photos• Website creation resources (I highly recommend

WordPress)• WordPress plugins!• Hosting• Ranking No 1 for ANY keyword (pipe dream, forget

it, and fire the SEO guy selling you this…)• White hat and Black hat SEO• Page Ranking Factors• More…

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Does it work?

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Questions? Get in Touch!Jacob Tingen, Esq.

Tingen & Williams, PLLC 1900 Byrd Avenue, Suite 101E Richmond, VA 23230 P: (804) 477-1720 F: (804) 299-4113 E: [email protected] W: https://tingenwilliams.com

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There’s the button!

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Thank you!


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