content

marketing

for

SaaS

business

why

content

marketing?

“If you are a startup, content marketing can be

the way you differentiate your business and

engender trust with your customers and

prospects. It’s something you can use to

generate awareness in your brand all the way

to helping customers evangelize your

business.” – Michele Linn

content

with a

purpose

before you allow yourself to

get into content marketing, it

is important to assess whether

it serves the purpose -

does your content support different stages of

conversion funnel?

does the content target the right audience?

have you considered SEO as a core element of strategy?

advanced

marketing

approach

the key is to serve the reader

on each level of their Buyer's

journey using the inbound

marketing conversion funnel

as a reference

well-researched content

excellent and well placed CTA's, 

thought leadership perspective, 

social media, email nurturing

content for

conversion

funnels

while marketing your content,

map out the strategy at each

funnel stage to help your

reader, as they move further

a How-to's post is an example at the awareness stage

an ebook can provide great insights for consideration

to increase confidence, use a Listicle or comparison post

demo's, testimonials, case studies helps you convert

faster

sure-fire

results

content marketing aligned

with conversion funnel results

into optimised SEO and

increased rate of conversions

Increased SEO authority 

engagement results in lower bounce rate

improved social media

increase in the revenue

thank you!

inbound gives

you greater

and valuable

results in

organic way!