Content Marketing Introduction

Marco Seiler

Content Marketing /

Hype or salvation?

Content MarketingCorporate Publishing

Native Advertising

/ Content Marketing on the rise

SPEND ATTENTION

Traditional marketing campaign model

SPEND

ATTENTION

Content Marketing

/ Digital Innovation Day 2014

Definition

Content

Strategy

ContentPromotio

n

Measurement

Innovation

Sign up for our Content Marketing Newsletter and receive the latest news for Digital Innovation Day 2015:www.syzygy.net/newsletter