content marketing is about being heard
TRANSCRIPT
RAISE AWARENESS OF ISSUE61% of millennials get their political news on Facebook1
INFLUENCE OPINION You can see an 88% increase in favorability toward issue following ex-posure to content2
DRIVE ACTION AND ADVOCACY 76% agree it’s important to per-sonally influence others to care about a cause3
1. http://www.journalism.org/2015/06/01/millennials-political-news/ 2. http://www.outbrain.com/wp-content/up-loads/2014/09/OB-Insights-Political-Brand-Lift.pdf 3. https://www.campaignnowonline.com/nonprofitblog/leveraging-so-cial-media-to-support-your-cause
IT’S ABOUT BEING HEARDContent marketing is non-interruption marketing. Rather than take out an ad,
deliver information and educate an audience of potential voters. The es-
sence of this strategy is the belief that if organizations deliver consistent, ongo-ing and valuable information, they’ll be
rewarded with loyalty and advocacy.
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