content marketing masterclass

19
Is your business about Content Marketin Digital Footprint Warren Knight

Upload: think-digital-first

Post on 06-May-2015

2.059 views

Category:

Education


1 download

DESCRIPTION

The biggest boost you can give your business or organisation this year is a ‘digital’ boost and the good news is that not only is this presentation developed with you in mind, run delivered by an industry evangelist. The reality is that ‘digital’ doesn’t sleep and you need to keep up to date with all of the latest Digital Marketing opportunities and trends.

TRANSCRIPT

Page 1: Content Marketing Masterclass

Is your business

about Content Marketing?

Digital Footprint

Warren

Knight

Page 2: Content Marketing Masterclass

It’s 1989

Warren

Knight

Page 3: Content Marketing Masterclass

Warren

Knight

Tell your story

Storytelling

Storytell

ingStorytelli

ngIf you cant tell it, you can’t sell it

Page 4: Content Marketing Masterclass

Warren

Knight

Tweet me @wvrknight

Connecting

Tweet them @DMSLDN

Page 5: Content Marketing Masterclass

Inspiration from the Edge

Warren

Knight

Page 6: Content Marketing Masterclass

Things have changed

1920’s it was all about the PRODUCT

1950’s BRAND’s ruled

2010’s Now it’s the turn of the CUSTOMER

Warren

Knight

Page 7: Content Marketing Masterclass

Focus on the customer

Mind

set

Advoc

ate

Business Customer

Warren

Knight

Page 8: Content Marketing Masterclass

Brand me

Be a thought leader: Reduce sales cycle

Platfor

m

Speak

ing

Presenta

tion

skills

Partners

hips

Live

Engage

ment

Listen

1

thing

Warren

Knight

Page 9: Content Marketing Masterclass

What’s your message

Customer segment

Direct

To

Customer

Channel

PartnersVs

Value proposition

Personal

Service

Added

Value

Community

Financial

Return

Reciprocal

Agreement

Database

Vs

Warren

Knight

Page 10: Content Marketing Masterclass

Sexy Big Pants

Warren

Knight

Page 11: Content Marketing Masterclass

5 Types of Content Marketing

1. Thought Leadership

2. Brand Publishing

3. Education Content

4. Product Descriptions

5. SEO

Warren

Knight

Page 12: Content Marketing Masterclass

Stage 1. Know yourself

Objectives

Goals

Brand Identity

Key Message

Influencers

Warren

Knight

Page 13: Content Marketing Masterclass

Stage 2. Customers 6 human needs

Solve

a

probl

em

Uniq

ue

Certainty GrowthVariety

Stimul

ate

SignificanceLove

Conn

ect

Knowle

dge Shar

e

Contribution

Warren

Knight

Page 14: Content Marketing Masterclass

Stage 3. Know your content

Analyse gaps

Define topics

Key message

User goal

Keyword research

Warren

Knight

Page 15: Content Marketing Masterclass

Stage 4. Have a plan

Warren

Knight

Define tactics

Resource

Channels

KPI’s

Set calendar

Page 16: Content Marketing Masterclass

Apply your strategy: Power of sharing content

Warren

Knight

Page 17: Content Marketing Masterclass

Content is King: Lead generation

Content Marketing 34.6%

Social Media 24.7%

SEO 14.6%

Email 10.6%

Mobile 9.2%

Paid Advertising 6.4%

Warren

Knight

Page 18: Content Marketing Masterclass

What challengers are you facing?

Warren

Knight

Investment

Business Growth

Funding

Planning & Development

Management Leadership

Grants: Innovation

Personal Branding

Page 19: Content Marketing Masterclass

Warren

Knight

Warren Knight

@wvrknight

www.warrenknight.co.uk

[email protected]

020 8123 3730

How can I help?