Content MarketingThe missing piece in your Digital Marketing strategy

Arpit DhariwalProduct Manager, SlideShare

The world’s largest community for sharing presentations

10 MILLION UPLOADS

CHEAT SHEET

for creating AWESOME presentations and generating LOTS of views on your content

1 Make the headline count!

This is your presentation’s ad, so be provocative and grab attention.

2 Keyword optimize your presentations

Add relevant keywords to description and your slides. Presentation transcript is

indexed by the search engines

3 Make it visual

People simply skim through the slides and don’t read it in detail

4 Be a thought leader

There are zillions of presentations on broad topics. To stand out from the crowd

talk about a specific topic

5 Share, Share and Share

Squeeze everything you can out of Facebook, LinkedIn & Twitter. Embed on your blog.

Helps you get on the homepage and get lot of traction!

6 Add SlideShare to your LinkedIn profile

Embed your presentations on your personal LinkedIn profile for additional views

and credibility

7 Embed links in your presentations

Get creative with links embedded in your presentations. Use them to drive clicks

to your other content or drive more sharing

Want to do more with your content?SlideShare Pro can be useful!

Use analytics to measure and discover what kind of content works for your audience

Analytics

Let your presentations work for you!Convert views into business

Target geography for your lead campaign

Let your presentations work for you!Convert views into business

Collect business leads on your content

Lead Generation

Avoid social media fragmentationCreate a powerful content hub on SlideShare

Avoid social media fragmentationCreate a powerful content hub on SlideShare

Employees / Business Units can have separate SlideShare accounts which could be aggregated to the main network home

Content can be aggregated under specific topics for easier access

Company / personal branding

Featured presentation boxSlideShare Networks

Avoid social media fragmentationCreate a powerful content hub on SlideShare

Blog Feed Twitter Feed Social Widgets Stock Widget

LinkedIn Network Widget

Case StudiesPower of SlideShare!

Individuals / StartupsMahesh Murthy, founder Pinstorm, getting 100K+ views on a single piece of content

Corporates

That’s all Folks!