content marketing on the internet and beyond: simple strategies to increase website traffic and...
DESCRIPTION
***NOTE: THIS PRESENTATION HAS BEEN REVISED AND RENAMED AS "OWN YOUR NICHE ON THE INTERNET AND BEYOND. PLEASE VIEW THE NEW SLIDES HERE ON SLIDESHARE!" Stephanie Chandler makes complex topics easy to understand by sharing proven, simple tactics to increase website traffic and get visibility online. In this information-packed presentation, you will learn how to: - Choose a niche and establish authority in your field - Unlock the power of community to grow your audience - Improve website ranking with simple search engine optimization (SEO) tactics - Leverage blogging to increase traffic and win clients - Use articles, podcasts, and videos to drive traffic to your site - Distribute information products including ebooks, books, and reports - Utilize Facebook, Twitter and LinkedIn—all without a big time commitment Whether you want to reach customers in your own backyard or your business spans the globe, there are tremendous opportunities to leverage the power of internet marketing, social media, and content to grow your business.TRANSCRIPT
![Page 1: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/1.jpg)
Content Marketing on the Internet and Beyond
Simple Strategies to Increase Website Traffic and Build Buzz Online
Stephanie Chandler
![Page 2: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/2.jpg)
American Express OPENPowering Small Business Success
![Page 3: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/3.jpg)
Be Free For Me.comLiving Gluten and Allergy Free
![Page 4: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/4.jpg)
Small Biz Thoughts.comFor IT Consultants
![Page 5: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/5.jpg)
What Do You Want to Be Known For?
1. Define Your Target Audience
2. Identify Their Wants/Needs
3. Establish Your Authority by Teaching
4. Become a Resource
Get Ready to Step on to the Virtual Stage
![Page 6: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/6.jpg)
Grow Your Audience
• Community is vital• Find your target audience• Figure out where they spend their
time• Engage in existing communities• Start your own
– Meetup.com– LinkedIn Groups– Ning– Yahoo Groups
Tap into the Power of Community
![Page 7: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/7.jpg)
17 Billion Searches Per Month:
= 64.8%
Yahoo = 16.13%Microsoft Sites (Bing, MSN) = 14.7%
Ask = 3%AOL = 1.3%
How the Search Engines WorkAnd Why it Matters
Source: Comscore.com, August 2011
![Page 8: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/8.jpg)
Search Engine Optimization (SEO)
Keywords/Key Phrases• Page Title• Description• Images• Repeated on Page• Page URL
Increase Your Chances of Getting Found
![Page 9: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/9.jpg)
SEO Best Practices
• Keyword Concentration• Relevant Incoming Links• Anchored Links• Minimal Use of Flash• Frequent Updates• Content is King
Small Changes Make a Big Difference
![Page 10: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/10.jpg)
The Power of Blogging
• Great SEO• Build Your
Audience• Media Potential• Content from
Customers, Peers, Employees
Your Secret Weapon
![Page 11: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/11.jpg)
The Big Secret: Content
• Articles/Blog Posts• Product Reviews• Industry News• How-to Tips• Case Studies• Interviews with Executives• Editorial Commentary• Enlist Peers, Clients, Employees• Hire Writers
Showcase Your Expertise
![Page 12: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/12.jpg)
Podcasts, Teleseminars, Webinars
• Single events, series or conferences
• Be a guest on other people’s programs
• Host your own• Promote via social
media• Archive on your site• Distribute via iTunes
Expand Your Reach
![Page 13: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/13.jpg)
Video
• Generate traffic• Attract target
audience• Establish expertise• Add interest to your
website• Inexpensive to
produce
Potential to Go Viral
![Page 14: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/14.jpg)
Information Products
• Special Reports
• Whitepapers
• Tips Sheets
• Workbooks
• Ebooks
• Books
Give Away or Sell for Profit
![Page 15: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/15.jpg)
Social Media
• Build brand awareness• Engage past clients• Attract new clients• Immediate impact• Create community• Viral marketing
Why it Matters
![Page 16: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/16.jpg)
American Express OPENBuilding Community, Creating Access
![Page 17: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/17.jpg)
Facebook Strategy
• Start with a Personal Profile• Launch a Fan Page• Share Blog Content, Tips,
Articles, Links, Videos, Photos• Ask Questions• Daily Participation• Promote on Your Site, E-mail
Marketing, Ads, etc.
Engage Your Audience
![Page 18: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/18.jpg)
Comcast CaresReinventing Customer Service
![Page 19: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/19.jpg)
Twitter Strategy
• Create a Profile• Follow Others: Businesses,
Authors, People You Admire• Follow Those You Want
Following You• Share Great Content: Links to
Blog Posts, Resources• Retweet Often• Post Often – 5+ Times Per
Day• Repeat Your Tweets
Microblogging in 140 Characters or Less
![Page 20: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/20.jpg)
LinkedIn GroupsFind Your Audience
![Page 21: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/21.jpg)
LinkedIn Strategy
• Your Profile: Lots of Detail, Work History, Keywords
• Import Contacts• Find Groups• Get Introduced• Ask for Endorsements• Pay to Use LinkedIn Mail
Find Professional Connections
![Page 22: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/22.jpg)
Steps to Success
• Define Your Target Audience
• Leverage Community• Become a Resource• Optimize Your Site• Blog Often• Add Content: Videos,
Podcasts, Webinars • Distribute Information:
Ebooks, Books, Reports• Join Social Media
Commit a Little Time Each Day
![Page 23: Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online](https://reader035.vdocument.in/reader035/viewer/2022062703/5551fa3bb4c905852b8b4593/html5/thumbnails/23.jpg)
Questions?www.AuthorityPublishing.com
www.BusinessInfoGuide.com
www.StephanieChandler.com
Twitter: @bizauthor
877-800-1097
New Book Coming January 2012!OWN YOUR NICHE:
Hype-Free Internet Marketing Tactics to Establish Your Authority and Promote Your
Service-Based Business Online and Beyond
Thank YOUI Appreciate Your Time!