content marketing tactics planner 2015
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Foreword
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Curata's 2015 Content Marketing Tactics & Technology Planner
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Marketers’ top two concerns are
limited budget and lack of
resources to create enough
content.
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creating
quality
content…
…and
measuring
the impact
of content.
Leading marketers
or the “foxes” are
focusing on:
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*Leading marketers or the “foxes” are most concerned with #3, 4 & 5
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0%
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70%
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All Companies Leaders
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1. 2. 3.
The common theme among leading marketers:
stretch your dollar.
These marketers are asking themselves:
What content do I
already have?
How can I reuse and
repurpose content?
How can I collaborate
and curate?
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0%
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70%
All Companies Leaders
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Use the Content Marketing Pyramid to execute a content campaign, assuring optimal content consumption,reuse and
reach.
TM
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Most content is
in our own voice. Buyers
demand more.
: “We can’t create
enough content every week!”
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Curata's 2014 Content Marketing Tactics Planner
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“
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Curata's 2014 Content Marketing Tactics Planner
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content marketing
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90%Increase No Change
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Curata's 2015 Content Marketing Tactics & Technology Planner
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Curata's 2015 Content Marketing Tactics & Technology Planner
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Curata's 2015 Content Marketing Tactics & Technology Planner
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Curata's 2015 Content Marketing Tactics & Technology Planner
4.4
3.9
3.6
3.5
3.3
2.4 •
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Curata's 2015 Content Marketing Tactics & Technology Planner
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All Companies Leaders
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1
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Not at all Important
ExtremelyImportant
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63
1/3rd of companies have either “moderately”
or “fully” integrated their marketing and sales
force automation systems.
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All Companies Leaders
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#AMAVEC#AMAVEC
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