content marketing trends and content configuration
TRANSCRIPT
www.nischalagnihotri.wordpress.com
@nischalgni
Content Configuration & Marketing Trends
At Digital Marketing Summit,
Hyderabad
15/02/14
www.nischalagnihotri.wordpress.com
@nischalgni
What is Content Marketing?
Content
INFLUENCESale/
Marketing Objective
www.nischalagnihotri.wordpress.com
@nischalgni
What is your content flow?
Production
Marketing
Measuring & Feedback
www.nischalagnihotri.wordpress.com
@nischalgni
Content Configuration
Visible Content
www.nischalagnihotri.wordpress.com
@nischalgni
Visible Content
www.nischalagnihotri.wordpress.com
@nischalgni
Invisible Content
www.nischalagnihotri.wordpress.com
@nischalgni
Content Configuration
Based on what works best for
your brand
Configure your content and
support with A/B testing
www.nischalagnihotri.wordpress.com
@nischalgni
www.nischalagnihotri.wordpress.com
@nischalgni
1. Thought Leadership
Which of the content trends
will evolve in 2014?
www.nischalagnihotri.wordpress.com
@nischalgni
2. Opinions
Which of the content trends
will evolve in 2014?
www.nischalagnihotri.wordpress.com
@nischalgni
3. Attribution
Which of the content trends
will evolve in 2014?
www.nischalagnihotri.wordpress.com
@nischalgni
4. Curation
Which of the content trends
will evolve in 2014?
www.nischalagnihotri.wordpress.com
@nischalgni
5. Response Team
Which of the content trends
will evolve in 2014?
www.nischalagnihotri.wordpress.com
@nischalgni
6. Mobile & Video
Which of the content trends
will evolve in 2014?
