content marketing trends by joe pulizzi

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Page 1: Content Marketing Trends by Joe Pulizzi
Page 2: Content Marketing Trends by Joe Pulizzi
Page 3: Content Marketing Trends by Joe Pulizzi

A strategic marketing technique of

creating and distributing valuable,

relevant, and consistent content to

attract and acquire a clearly defined

audience with the objective of driving

profitable customer action by

changing or enhancing consumer

behavior.

Page 4: Content Marketing Trends by Joe Pulizzi

Placing useful, interesting

and highly targeted content

on platform outside the

company’s own media.

1

Page 5: Content Marketing Trends by Joe Pulizzi

2

Identifying individuals that have

potential influence over potential

buyers and orienting marketing

activities around these influencers.

Page 6: Content Marketing Trends by Joe Pulizzi
Page 7: Content Marketing Trends by Joe Pulizzi

3

A branding method that allows businesses to bond

with a target audience based on shared needs and

interest that includes supporting a worthy cause.

Page 8: Content Marketing Trends by Joe Pulizzi
Page 9: Content Marketing Trends by Joe Pulizzi

4

Building a process and organization

around the ongoing delivery of

valuable information through video.

Most brands today capitalize on viral

videos.

Page 10: Content Marketing Trends by Joe Pulizzi

5

Using Snapchat as a demand-

generation tool by promoting

content assets in the network.

Page 11: Content Marketing Trends by Joe Pulizzi
Page 12: Content Marketing Trends by Joe Pulizzi

6

Using Facebook as a demand-

generation tool by promoting

content assets in the network.

Page 13: Content Marketing Trends by Joe Pulizzi

7

Development and Implementation of

Proper Workflow and Hiring of

adequate and competent people to

make real content experiences.

Page 14: Content Marketing Trends by Joe Pulizzi

8

Creating great content and

building a strategy that will

leverage on technology to

increase customer value.

Page 15: Content Marketing Trends by Joe Pulizzi

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Developing market

content that is easy to

digest on mobile

channels.

Page 16: Content Marketing Trends by Joe Pulizzi

10

Developing a sound strategy

and choosing the appropriate

technology to market content.

Page 17: Content Marketing Trends by Joe Pulizzi

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Social Media Buzz and Viral

Videos should still be

accompanied with good

text and story base.

Page 18: Content Marketing Trends by Joe Pulizzi

12

Integrating sales operations into content marketing.

Page 19: Content Marketing Trends by Joe Pulizzi

13

Utilizing softwares to automate

repetitive marketing actions such

as emails, social media and other

website action.

Page 20: Content Marketing Trends by Joe Pulizzi

14

Building a network of audience through

organic growth and strategic acquisitions.