DATA-DRIVEN MARKETING HAS NEVER BEEN MORE IMPORTANT

Opinions need to be backed up with facts.

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of leading data-driven marketers report achieving “competitive advantage in customerengagement”

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74%

We all have a hunch of what might work, but how can we know for sure?

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55%of leading data-driven marketers report increased revenue as a result.

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Data-driven marketing is fast becoming a global necessity.

Source: http://www.forbes.com/sites/forbespr/2015/01/08/new-report-shows-data-driven-marketing-drives-customer-engagement-market-growth/

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VISUAL STORYTELLING IS ON THE RISE

Video marketing is expanding as a main method of brand communication.

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By 2017, video will account for 74% of all internet traffic.

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52%of marketing professionals consider video “the type of content with best ROI”

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Technological advances and accessibility have made video production and video marketing cheaper and easier than ever before.

Source: Source: http://syndacast.com/video-marketing-statistics-trends-2015/ & Brainshark.com/Videobrewery

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CONTENTMARKETINGTren s2016WHAT WE EXPECT TO SEE

WHAT TO EXPECT. WHAT TO THINK. WHERE TO FOCUS.

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MOBILE WILL CONTINUE TO GROW FOR MARKETERS

71%of marketers see mobile apps as a major part of their business.

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68%see it as key to their marketing strategy.

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58%already have a mobile marketing team

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Mobile app marketing is expected to be seen as essential.

Source: www.salesforce.com

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