content marketing-what to say, how to say it

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What to Say, and How to Say ItUsing words and images to craft your email messages

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At its core, marketing is about getting results.

91% of people check their email daily

Source: Litmus

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82% sign up for

email on brand

websitesSource: Litmus

72% sign up

expecting discounts

Source: .slideshare.net/bluehornetemail

$44.25 average return for every $1 spent on email marketing

Source: salesforce.com/blog/2013/07

3x higherconversion rate

than social mediaSource: forbes.com/sites/mckinsey

Email marketing:

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Clicks / downloads

Visits to the store / office

Reservations /

appointments Calls

What kind of results?

Revenue / donations

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Content is currency.Be the source your readers know, like and trust.

Answer your customers’ questions.

•Why is your email content so important?

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Remember... write for your audience, not for you.

4. Next steps

Use links and keep it relevant, short & focused.Use analytics in the Constant Contact tools, to measure what works best. See who opened your email, when and what they clicked.

Pro Tips

Agenda

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1.Create2.Curate3.Extend4.Next steps

1. Create

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OFFERINGSEducation

entertainment

1. Create

expertise

ProductsLISTS

tips

industry news

sales

Reports

employees

RESOURCESlinks

TESTIMONIALSopinions

community news STUDIESDATA

research

holiday

seasonal

menus

Donations

Fundraisers

FAQs

EventsSurveys

couponsdeals TUTORIALS

DISCOUNTSRESULTS

Updates

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20 lines of text or less

Less is more.How much is enough?1. Create

Source: http://news.constantcontact.com

3 pictures or less

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Fewer links = more. 1. Create

Source: http://news.constantcontact.com

Remember... more than 1/2 of emails are read on mobile devices

clicks decline

3+most clicks

1eh... okay

2 fewer to no clicks

5+

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• Use outlines• Keep a list of topics• Show your expertise• Make it look like you

Structure makes it easier

1. Create

Pro TipsVisit: blogs.constantcontact.com for more content ideas and great design tips

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1. Create

The difference between email... and email marketing.

Source: www.adweek.com 15

1. Create

Images are content too!90% of information processed by the brain is

visual content

Mmm...

16Source: Constant Contact Data Reveals Direct Correlation Between Email Campaign Effectiveness and Number of Images and Text Lines Featured, 2015

• Communicate through pictures – and make them clickable

• Keep key action above the scroll line

• Use design wisely (and limit choices!)

Communicate through Images1. Create

ExpertiseEnvironmentBusiness

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Theme

1. Create

Focus on your….

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1. Create

Stock photo sitesWorking with photos

• Choose the right size• Avoid copyright issues• Use your own photos

or stock images

BigStockhttp://www.bigstockphoto.com

StockVault.net http://www.stockvault.net

FreeImages.com http://www.freeimages.com

19Source: Animoto, the 2015 Video Marketing Cheat SheetSource: The Power of Visual Content, Market Domination Media

• Mention your video in the email subject line

• Consumers are 50% more likely to read emails that include video

• Keep videos under 90 seconds

• Use video for product demos, testimonials, promotions

1. Create

Make it engaging with videos

Agenda

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2. Curate

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2. Curate

Content curation is sharing content from other sources.

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2. Curate

Where do you find it?• Check the news• Read blogs• Follow social media• Google Alerts• Subscribe to email lists

• Don’t forget to give credit to the original author or source!

Agenda

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3. Extend

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3. Extend

Email + Social Media = Increases customer reach

Reach your customers where they are.

25Source: Visualistan, Latest Social Media Statistics Infographic

Use the Share Bar

3. Extend

Increase click-through rates by 158%

Don’t be shy! Ask people tolike, share,

retweet & pinAdd Social Media Buttons

Agenda

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4. Next steps

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Write for your audience, not for you.

38% Unsubscribe if it’s boring

Source: MarketingSherpa

32%

Send it to spam if it’s irrelevant

3 Easy steps for creating content

1 Find a picture

2 Write a

paragraph3

Create a call to action

Begin with your last customer question

1. Start with what you’ve got

• Growth takes time• Growth is an ongoing process• Efforts must be organized & consistent

• A combination of traditional and modern methods are most successful

Growing your list sounds complicated but it doesn’t have to be if you understand.

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•You really can do this!•One toolkit. One login.

My Upcoming Seminars & Training

www.WeCoachSalesPros.com

Thursday August 4th

11am-1pmNetwork In Houston

Plus Speed Networking

Tuesday August 9th10am- 11:30pm

6 Steps To Scale your business

http://www.wecoachsalespros.com/

http://www.wecoachsalespros.com/


All the channels that matter.Email. Mobile. Social.

Grow with Constant Contact

All the marketing campaigns you need together in one place.

I could let you leave here and spend your next $20 on lunch…Or you could make the decide to allow me to help jump start your next email marketing campaign and potentially triple your ROI….$20/month allows you unlimited marketing to 500 active contacts!

Exclusive Offer for Today’s Participants

30% OFF for your first 3 months of Email or Email Plus

Promo Code: 2016SAVE

Be a Marketer with Constant Contact!

*This promotion (the "Promotion") begins on Wednesday, July 13 at 12:01 a.m., Eastern Time ("ET") and ends on Friday, September 30, 2016 at 11:59 p.m., ET (the "Promotion Period"). If eligible Constant Contact customers purchase either the Email or Email Plus package levels of Constant Contact during the Promotion Period, they will receive a discount of 30% off of such purchased product for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are a Constant Contact trial account holder or a new Constant Contact customer who has never been a paying Constant Contact customer, and (ii) become a paying Constant Contact customer and either enter the applicable promo code during check out by 11:59 p.m., ET, on September 30, 2016 or call their Constant Contact Authorized Local Expert and mention this offer during their Constant Contact Authorized Local Expert’s normal business hours during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the product unless they cancel their accounts or the applicable product. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact offers a 30-day money-back guarantee on purchases of certain Constant Contact products, as more fully described at www.constantcontact.com/pricing. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions. This offer is not available to clients signed up under Single Bill.


We Coach The Pros

facebook.com/wecoachthepros

@wecoachthepros

"We provide our motivated clients money making processes.

So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”