content marketing with minerva copywriting
TRANSCRIPT
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CONTENT MARKETING
Since 2011, search volume around content marketing has risen nearly 500%.
Jan-07 Jan-08 Jan-09 Jan-10 Jan-110
20
40
60
80
100
120
• content marketing
• content marketing agency
• content marketing examples
• content marketing definition
• content marketing plan
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CONTENT MARKETING
Why such growth? Put simply, content marketing works.
Doubles conversion to
Blogs most valuable form for
Delivers more leads by
Trusted by customers by
Delivers positive ROI for
Considered more valuable among customers by
Provides more indexed links by
Provides more indexed pages by
0% 50% 100% 150% 200% 250% 300% 350% 400% 450% 500%
12%
37%
54%
58%
82%
82%
97%
434%
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CONTENT MARKETING
86% of companies use an average of 13 forms of content to engage with an audience…
• Social media content
• Newsletters
• Website articles
• Blogs
• In-person events
• Videos
• Research reports
• Case studies
• Illustrations/photos
• White papers
• Online presentations
• Infographics
• Webinars
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CONTENT MARKETING
… yet only 38% consider their own content marketing effective. Such challenges include…
41%
20%
18%
12%
7%
1%
Producing engaging con-tentProducing enough contentLack of budgetLack of buy-inProducing enough varietyOther
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CONTENT MARKETING
Then, of course, there’s the problem of finding enough time and enough resources.
69%
31%
Lack timeEnough time
41%
59%
Lack resourcesEnough resources
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Connect. Create. Convert.
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CONTENT MARKETING
Our professional content marketing services connect at each point on the customer journey…
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CONTENT MARKETING
Our professional content marketing services connect at each point on the customer journey…
• Social media content
• Website content
• Articles
• Blogs
• Press releases
• Marketing communications
• News
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CONTENT MARKETING
Our professional content marketing services connect at each point on the customer journey…
• Newsletters
• Website articles
• Blogs
• White papers
• Research reports
• Case studies
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CONTENT MARKETING
Our professional content marketing services connect at each point on the customer journey…
• Emails
• Blogs
• Product reviews
• Product descriptions
• Social media content
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CONTENT MARKETING
Our professional content marketing services connect at each point on the customer journey…
• Emails
• Blogs
• Product reviews
• Social media content
• How to guides
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CONTENT MARKETING
Our professional content marketing services connect at each point on the customer journey…
• Emails
• Blogs
• Social media content
• Special offer promotions
• News
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CONTENT MARKETING
And, like any good recipe, the ingredients and method we follow to create content are essential.
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CONTENT MARKETING
The result is content that converts speculators intoleads, leads into sales, and sales into revenue.
Traffic
Engagement
Sales
Revenue
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Connect. Create. Convert.