content marketing with the liquid newsroom

LIQUID NEWSROOMContent auf allen Screens

Digital - Mobile - Internet of Things

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© 2016 LIQUID NEWSROOM

Vision| ||||| | ||| || | |||||| I I II II IIII I II I I I I III MarketDNA - Own the fingerprint of your market

Liquid Newsroom aims to be the leading platform for realtime communication and contextual storytelling utilizing cognitive computing. We manage your narrative based on solid data about the structure and patterns of information markets and distribute the news, wherever people want to consume information, in the online and offline world out of a single control room.

Connect

(Flat-)ScreensPush Distribution Location based content

Interactive News


Contextual Storytelling| ||||| | ||| || | |||||| I I II II IIII I II I I I I III MarketDNA - Own the fingerprint of your market

The right content to the right person at the right location at the right time.


| ||||| | ||| || | |||||| I I II II IIII I II I I I I III MarketDNA - Own the fingerprint of your market

We built a platform to control the narrative, what people should know about your products and services in all possible contexts.

And to do that successfully we wanted to be able to push content to ALL screens not only social media and to know how your market works, who's important, who are distributors of content and what kind of content achieves not only most engagement but is actually needed (unmatched demand)

Contextual StorytellingThe right content to the right person at the right location at the right time.



If you think about Twitter, it really talks to the consumer and the market mindset. Twitter is one of the few vehicles [from which] I can get a pulse of the marketplace. It represents insights that I wouldn't necessarily glean from other sources. That's really why data at large, but Twitter specifically, is interesting.


HR Influencers DACH Nodes (Twitter accounts): 1,002 Edges (interactions): 1,611

"Twitter is one of the few vehicles [from which] I can get a pulse of the marketplace."

IBM Watson's Chief Marketing Officer Steve Gold



(Flat-)ScreDistribution

Localized Content

Geodata

Time

Individual | Cognitive

DeviceChannel

HR Influencers DACH Nodes (Twitter accounts): 1,002 Edges (interactions): 1,611

Data will help identify those people who are at the heart of the conversation continuously to enable the distribution of content based on realtime decision making.


Distribution



Localized Content

Geodata

Time

Individual | Cognitive C.

Device

Channel

HR Influencers DACH Nodes (Twitter accounts): 1,002 Edges (interactions): 1,611 Connected Components (“small groups”): 15

To coordinate teams at remote locations, during your own or third party events, or while they are reporting for you outside, we added Team Chat to allow instantaneous communication. Fast delivery from point of information to newsroom to the world in an instant.


Connecte

(Flat-)ScrePush Distribution Interactive News



Localized Content

Geodata

Time


Device

Channel

We use location data, time, device and cognitive computing to deliver relevant information to a person. Contextual Storytelling aims to achieve a 100% fit.

Contextual StorytellingYou need to control content distribution at all places, where people consume information.



Localized Content

Geodata

Time


Device

Channel

Contextual StorytellingWe do not necessarily tell a story with the help of physical objects.

We tell the story everywhere, even if it means to make hidden information visible.

Connecte

(Flat-)ScrePush Distribution Interactive News



Localized Content

Geodata

Time


Device

Channels

..Or splitting communication at the same place based on the community people are part of.




Which works best on what social network? What's trending? How are competitors positioned? Does content offer match content demand? Which sites dominate a certain topic? What are the networks of choice in my market?




We help you find those keywords relevant for your market. With the help of this feature you can now create SEO-optimized headlines for posts to your site to boost traffic via natural search.

Contextual StorytellingTo help you post content, which people are really looking for.

13© 2016 LIQUID NEWSROOM

Total Market

Heavy Communicators(multiple times a day)

Light Communicators

Medium Communicators(throughout a week)

The sum of all entities (people, organisations, institutions), which fall into the category HR related

LIQUID NEWSROOM Stream ReceiverContent Analysis

LIQUID NEWSROOM Stream ReceiverContent Analysis

Adhoc Analysis:

No Communicators

Short Term Medium Term

Long Term

NEURONAL NETWORK MODELCognitive Computing

Longterm Neuronal Net

To get valid data you need to aggregate and compress/ condense information over a long period of time (one a quarter or less)

If people are not communicating company com can be a good proxy

