C O N T E N T M A R K E T I N G

T H E H U G E T I M E S U C K

By Austin L. Church

W I T H O U T

Austin L. Church

Most of us already know the benefits of content marketing…

Thought Leadership Positioning SEO Web Traffic Lead Generation Revenue Streams

Content Marketing = Huge Time Suck

Content Marketing

Huge Time Suck

1. Strategy 2. Production 3. Publishing 4. Automation

S T R A - T E G Y1

Several important things to remember…

Pieces of content can later become parts of a product.

Planning on the front end will save you time and indecision later.

You want to replace each bottleneck with a repeatable process.

Brainstorm a Table of Contents

for an infoproduct.

How-To Guide (for colleagues or clients) / Video Course / Email Training Bootcamp / Checklist

/ Strategy Breakdown / Templates / Business Process (with

step-by-step instructions)

These questions will

help you brainstorm

ideas. ?

What questions do people ask most often about your skillset or business?

For what do you want your company to be known?

What do you find yourself saying over and over again?

What stories do you tell most often?

Need more ideas?

unicornfree.com/vintage-sales-safari-in-action

Check out Amy Hoy’s “Sales Safari” methodology…

P R O - D U C - T I O N

2

You’ll write two types of posts:

THOUGHT LEADERSHIP ARTICLES

SEO-FOCUSED BLOG POSTS

Use voice memos to write first drafts.

It’s easy…

1. Find the next topic in your ToC. 2. Open a new voice memo. 3. Riff for 8-10 minutes.

4. Save the voice memo / . 5. Copy the link to the file. 6. Send the link to your transcriptionist.

Hire a transcriptionist on Upwork.com for $15/hour.

Whittle down the transcript and shape it into a blog post. Or hire a writer on Upwork.com to do it for you for $15/hour.

P U B - L I S H I N G3

Publish the post yourself. Or hire a virtual assistant to do it for you for $10/hour.

Pro Tip

Get free high-res images on Unsplash.

FREE · LICENSE-FREE · ROYALTY-FREE · COMMERCIAL USAGE

2 min - Reference ToC. 10 min - Record voice memo. 2 min - Save memo, copy the link, and send it to transcriptionist.

0 min - Transcriptionist sends transcript to your writer. 0 min - Writer sends draft to your VA.

0 min - Your VA loads up the post and notifies you. 30 min - You review the post before publishing it.

Total time: 45-60 min Total Cost: $30-$50

A U T O - M A - T I O N

4

Spread the word

4a: Write your social updates.

4b: Upload and schedule them en masse with Bulk Buffer.

4c: Create a content library with SmarterQueue.com

4d: Yes, recycle content.

4e: Syndicate on Medium.

4f: Fall in love with Zapier.

4g: Use an RSS feed to auto-create drafts of email newsletters.

What’s next?

Download the slide deck here: austinlchurch.com/microconf.