content relevancy in profiling market research projects

7/29/2019 Content Relevancy in Profiling Market Research Projects

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CONTENT RELEVANCY

MAKING PROJECTS CLIENT PERFECT


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AGENDA

This presentation will help you:

Understand what projects are

Know what a style guide is

Fit your content to our template

Use correct language, syntax and grammar

Value add to a project

Profile projects as per client requirements


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WHAT IS A PROJECT?

Projects are temporary in nature Not an everyday business

process

Have definitive start dates and

end dates

Projects exist to bring about a

product or service that hasnt

existed before

A project is unique

In contrast, operations are

ongoing and repetitive


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THE 5 WS & 1 H

What we pick up from secondary research?

WHAT - Name of the project

WHERE Location, Site Address

WHO Owner, developer, key contacts

WHEN Time frame, Schedule

WHY Background

HOW - Method, Requirements, Materials


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PLENTY OF DATA FIELDS!

Background

Schedule

News


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CLASSIFYING THE DATA FIELDS

Factual

Schedule, Google Map, Sector, Value, Status

ContactsOwner, EPC, FEED, Site

TextualBackground, Description & Scope


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NEED FOR TEMPLATE


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STYLE GUIDE

Language: American English Currency: USD xxx million, EUR xx million

Date: MM-DD-YYYYApril 30, 2010

Measurements & Capacity: Abbreviations

Geography: Cities, Countries, Towns, Province, State,

County, Emirate, Village, Rivers, Lakes, Valley

Avoid Marketing Language Best, Luxurious, Superb

Round off Decimal Points to Higher Value Use Commas to Separate Figures Above 1,000

No Islands in St., U.S.


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FACTUAL FIELDS

Project Name Current Status

Start and End Quarter

Schedule

Google Map

Project Value & Funding Details Source Urls


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PROJECT NAME

1. Owner Market Name State

2. Owner Project Name - State

3. Owner City/Town Project Name State

4. Owner Project Name : Phase State

5. Owner Project Name : Subproject - State

6. Owner Project Name : Phase : Subproject - State

7. Owner1/Owner2 Project Name State Owner name has to be in the abbreviation form or only the first name

E.g. Vinci , BASF, Shell, ABB, Bilfinger

Phase to be written in Roman letters only , no English numerical IV, III

Subproject can be project within the project or unit within a phase

Project name should clearly mention the state name or emirates orprovince or governorate

In case of more than one Owner (In case of JV) , use both of them in theabbreviated form


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CURRENT STATUS

Project is just announced. Project is in design stage and EPC contract is likely to be

awarded in Q4 2010.

EPC contract is awarded and construction will commence

in Q3 2010. Construction is underway/ongoing.

Project is on hold.

Feasibility study is completed and design bids will be

announced in Q1 2011.

Planning approval has been sought and tender bids will

be announced soon.


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GOOGLE MAP

Surat to Mumbai Highway Project: Two Co-ordinates for Each Location


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SOURCE URLs


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CONTACTS FIELDS

Site Address

Owner Address

Key Contacts


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CONTACTS

Company Name - Registered or legal name

Inc. / Pvt. Ltd. / Ltd. / Corp KeyPersonTitle: Project Manager, Project Coordinator, Construction

Supervisor, Site Manager & Site Engineer

Government Department: Specific transport, rail authority or department

Joint venture (JV): Mention major partner in owner field

Do Not Mention: Name of CEO, COO or top ranking officials Contact Number Format:

(+country code) space city code space number

E.g. (+44) 84 50454510

Site Address: Should be split as Street address1, Street address 2, City,

State, Country, Postcode Postcode should be an alpha-numeric entry: BC1 AQ2

Latitude & Longitude position should be provided in decimal to facilitateGoogle Maps


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TEXTUAL FIELDS

Scope Description

Background Project Description


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PROJECT SCOPE

Answers the what of a project

Lists out the construction activities with units

This is the format:

The (Name of the Project) project involves theconstruction of a (Taxonomy) in (city, country).

The (USD XXX million) project also includes the

development of the following: (sub-projects in caseof parent project OR construction activities).


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PROJECT SCOPE - EXAMPLE

The Yangjiang nuclear power station project involvesconstruction of a 6,480 MW nuclear power plant in

Dongping, a town situated in the western Guangdong

Province, China.

The USD 10,200 million project also includes the following:

1. Construction of 4,320 MW nuclear power plant in Phase I

2. Construction of 2,160 MW nuclear power plant in Phase II


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FORMAT FOR REPRESENTATION OF UNITS

Parameter Standard Representation Avoid

Area

Square Kilometer km2 Sq km, km^2

Square meter m2 Sq mt, sq meter, m^2

Volume

Cubic Meters m3 Cu mt, m^3, C.M.

Hectare ha Hec.

Distance km k.m., kilometre

Power

Kilovolt kV KVMegawatt MW Mw, mW, M.W., MWS

Volt V

Use the Metric System of Units


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BACKGROUND

Reason / Purpose of the project

Why the particular site was chosen

Potential benefits / unique feature of the project if any

Major players in the project

Similar projects in the area/region undertaken by the

company or by someone else competitor may be

All the shareholders


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IRAN-ARMENIA GAS PIPELINE


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DESCRIPTION

Text that quantitatively and qualitatively describes the lifecycleof the project

[Project Owner Name] is constructing/ has constructed the[project name] in [project location].

Describe the project without using adjectives and phrases suchas luxury, modern, beautiful view, fantastic amenities

Unique requirement, technology, activity, initiative

Funding details

Stakeholder information - PMC, EPC, FEED


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BEST PRACTICES

Pay attention

to the flow ofinformation

Learn how to

prioritize key

facts

Dont be eager

to put too much

information into

one field

Restrict thetime spent on

research

Always check

your project on

the front end


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WHAT MAKES A CLIENT HAPPY?

Think from clients perspective while profiling

Look at project completeness

Error free project

Highlight key features of project

Keep textual fields to the point


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