content rules-ch-6-overview
TRANSCRIPT
Content Rules – Share or Solve, Don’t Shill
Chapter 6 Overview
by Laurie Hardy
Do’s of Good Content
Share a resourceSolve a problemImprove livesAdd value
Characteristics of Good Content
Tell the truth
Have a relevant message
Have a human element
Care about the message
Give a fresh perspective
Arouse curiosity
What Do I Talk About?
Talk with customers
Conduct Q&A
interviews
Share Photos
Monitor search
keywords
Research online
Be inspired by your passions
Create how-to content
Share productivity
tips
More Things to Talk About
Check out competitors
Invite guests to post
Create a regular content series
Give your two cents
Host an event
Get involved in social networking
Curate other’s voices
What to Look for in Hiringa Content Writer
Can smell a good storyHave digital intuitionA sales-y, social streakOpen mindAn amateur passionADOS (Attention deficit…ooh Shiny)
Have a passion for new digital toolsContinuously looking for the newest thingsExperimenting with the latest gadgets
Curated ContentContinuously identifying, selecting, and sharing information
Have a human behind the wheelCo-create content
Tap into a built-in audienceBe clear about the rules for contributorsAllows others to contribute additional insight
Make sure it is licensed content(Click on the picture or follow the link at http://flic.kr/p/akGcDP )
Creative CommonsFreePhotosBank.comFlickr.comFotoGenitka.com
Don’ts of Good Content
Focus on driving sales
Use explicit content
Be defamatory
Use copyrighted material
Rules for Good Content
Know yourself and your customer
Have an objective
Speak and write like a human
Reimagine rather than recycle
Share or Solve information
Show rather than just tell
Add an element of surprise
Spark interaction
Create Roots and Wings
Play to your strengths