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flickr: johnloo @sarahokeefe Content strategy triage Sarah O’Keefe Scriptorium flickr: navalsurfaceforces

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Page 1: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

flickr: johnloo@sarahokeefe

Content strategy triage

Sarah O’Keefe Scriptorium

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Page 2: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

flickr: steevithak

Who lives?Who dies?

Who do you fight to save?

Page 3: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Deceased

Image: SmartSign.comtwitt

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http://SmartSign.com
Page 4: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Immediate

Image: SmartSign.com

http://SmartSign.com
Page 5: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Delayed

Image: SmartSign.com

http://SmartSign.com
Page 6: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Minor

@sarahokeefe

flickr: dvanzuijlekom

Page 7: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

How do you triage content strategy projects?

@sarahokeefe

flickr: clevercupcakes

Page 8: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Content strategy, the theory

@sarahokeefe

Page 9: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Content strategy in practice

@sarahokeefe

Page 10: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Risk ROI Visibility Complexity

Risk ROI Visibility Complexity

Page 11: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Pilot

Risk ROI Visibility Complexity

Risk ROI Visibility Complexity

Page 12: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

New effort

Risk ROI Visibility Complexity

Risk ROI Visibility Complexity

Page 13: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Mature effort

Risk ROI Visibility Complexity

Risk ROI Visibility Complexity

Page 14: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Pilot projects

@sarahokeefe

Page 15: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Pilot projects

@sarahokeefe

New output format

Page 16: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Pilot projects

@sarahokeefe

Reducingeffort

Page 17: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 18: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 19: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Content strategy in practice

@sarahokeefe

Page 20: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Content strategy in practice

@sarahokeefe

Page 21: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Content strategy in practice

@sarahokeefe

Page 22: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

New effort

@sarahokeefe

Improving UX

Page 23: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 24: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 25: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Priorities, people.

Page 26: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 27: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 28: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 29: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 30: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 31: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 32: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 33: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 34: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 35: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

@sarahokeefe

Page 36: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

Content strategy triage

@sarahokeefe

❖ ROI

❖ Visibility

❖ Risk

❖ Complexity

Page 37: Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

“Who you gonna call?”

@sarahokeefe


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