content to the rescue - garrett hampton

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Today's skeptical travelers aren't swayed by traditional advertising. Inspire, engage and inform travelers through content marketing.

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Page 1: Content to the Rescue - Garrett Hampton
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[email protected] | @BendHiker

Garrett Hampton

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Devices scaled

proportionally deliver a

great visual experience

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I Like coffee

I am drinking

#coffee

Here is a vintage

picture of me

drinking coffee

What is the

difference between a

latte and a

macchiato?

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• Name

• Where are you from?

• What are you passionate about?

• You shared. You listened. You asked

questions.

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Without great content

these platforms are nothing.

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Content

• Imagery/video/copy

• Go-to resource

• Informative/educati

onal

Context

• Relevancy (local vs

global)

• Brand POV + CTA

• Timing (site, social,

newsletter, events)

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You posted great content … now what?

Listen.

Respond.

Ask questions…

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