content, value and the sales process
DESCRIPTION
Audio version is here, with slides as wellTRANSCRIPT
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C O N F I D E N T I A L • A P R I L 2 0 1 0
EVALUATING YOUR CONTENTSALES & MARKETING FOR SALES
1 2 3 4
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
2
ROI
MARKETING
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
3
Taking InventoryCONTENT
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
4
Analyze Content, Messaging for perceived value-adjust as needed
Look to Page View times, based on Content
Value for clues
Was there a problem with content, UI at
website?
Engagement &Content Analysis
Determine if Engagement correlates
to ConversionsENGAGE3
![Page 5: Content, value and the sales process](https://reader033.vdocument.in/reader033/viewer/2022051610/5485ed825806b5a9588b4827/html5/thumbnails/5.jpg)
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
5
Analyze Content, Messaging for perceived value-adjust as needed
Look to Page View times, based on Content
Value for clues
Look to your Downloads & Captures if Content
based messaging
Engagement & Content Analysis Post Level
Low Page views indicate issues with
target audience
ENGAGE
3
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
6
Brand Monitoring
Community Profiles
Sales
User Social Profiles
Content
Engagement
LoyalistsHi
gh V
alue
Conversion of Social Campaigns are realized when User Experience is high
Brand obtains their “Voice” among Audience and content is accepted
Research begins the foundation of Why you should be in Social
Medi
um V
alue
Low
Valu
e
sales process value chain
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
7
Demand GenerationESCALATING CONTENT VALUE
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
8
PAIN SOLUTIONCustomer Pains Clear Goals
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
9
Demand GenerationESCALATING CONTENT VALUE
![Page 10: Content, value and the sales process](https://reader033.vdocument.in/reader033/viewer/2022051610/5485ed825806b5a9588b4827/html5/thumbnails/10.jpg)
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
10
IT’S NOTABOUT MARKETING
IT’S ALLABOUT REVENUE
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
0%
7.500%
15.000%
22.500%
30.000%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0%
8%
15%
23%
30%
Correlation of Sales To Mentions
Category Title
Mentions % ChangeSales % Change
11
Refine message, content and offer to test
audience
Trend indicates a correlation
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PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
12
THANK YOU{Honored}
• Tungle Me
• 757.301.1814
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C O N F I D E N T I A L • A P R I L 2 0 1 0