content webinar & checklist mobile version · content webinar & checklist mobile...
TRANSCRIPT
![Page 1: CONTENT WEBINAR & CHECKLIST MOBILE VERSION · CONTENT WEBINAR & CHECKLIST MOBILE VERSION.indd Created Date: 5/12/2016 11:08:56 AM](https://reader034.vdocument.in/reader034/viewer/2022052014/602bc6bd949cd812c001f014/html5/thumbnails/1.jpg)
Who Cares?
Everyone.
Search EnginesYour AudienceThe IndustryCompetitors
Rule #1
Rule #2
Rule #3
Rule #4
Rule #5
FocusedDirectClear
Pared Down
ActionableHelpfulSimple
Results-Focused
On-BrandGenuineCredible
Equity-Building
ValueTrust
InteractionShare-Worthy
OriginalIntegrity
LeadershipGet Noticed
Rule #7
Rule #8
Rule #9
Grammar & Spelling
TrustProfessional
Intelligent
Entertain& EducateEngagementMemorable
Delight
Citations& Links
CredibilityReferralsAuthority
Rule #10
Rule #6
RecyclableFormatsReach
Consumable
Right TargetRelevanceAttention
ROI