contentmx for tech data
DESCRIPTION
In this webinar ContentMX and Tech Data discuss the benefits of a content marketing strategy, how having great content can increase sales.TRANSCRIPT
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Partnering to provide you a packaged solution that will support your marketing strategy by:
● Helping you develop an integrated web-presence while lowering the bar to entry into the power of social, digital and inbound practices.
● Nurturing your responders and developing leads to more mature stage.
● Maximizing your existing tactics like events, newsletters, and email by extending conversations.
● Leveraging the great content from IBM.● Providing original relevant content in your voice.
And all done in packaged solutions built for you
&
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Building a relationship
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“Market in the year you are in!!!”
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Email dead? Social ROI? Keywords Gone?
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It’s just evolution Integrating the marketing increases its value.
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How does the story work on social? What is the value?
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What if you could have all your sales leads in a single room?
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LinkedIN - Engage where Engagement happens
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What if you could understand their needs before your call?
For Example Joel Clark - Database Decision Maker and Likes to Brew Beer
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Make it responsive?
“ Provide value to your audience by helping them sort through the clutter and delivering best-of-breed content they will find useful”
- Content Marketing Institute
“More people use a mobile phone than a toothbrush” - Social Media Today
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Search is evolving tooThe Online Jungle: What’s the Future for Organic Search Rankings? By Jayson Demers
A great article helps to define the signals that Google is using and will be using to rank a site and it’s content. (Not in any particular order)
● Relevance of content does it answer the question
● Engagement around the content (Are people clicking and responding)
● Referrals - Are people referring to the content and the Brand
● Authorship - Are people engaged with the Author
● Influencers - Are influencers referencing your content
● Loyalty - Do people return to your brand
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Great - how do I execute on this?
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ContentMX The ContentMX platform:● Grows your web-presence ● Manages an integrated
marketing strategy● Extends and sustains
offline conversations online
● Increases sales
A LinkedIN conversation inside an email newsletter
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One integrated effort, & breaking down the walls
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Challenges to an integrated strategy
IBM has great content but there are over:
● 20 YouTube Channels● 20 Facebook pages● 20 Blogs
The ContentMX team emails recommended content every week.
Plus writes original content for you monthly.
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The application launches and formats content for every medium
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New mobile app for iPhone and Android
Now you can easily add fresh content to your websites, email newsletters and all your social sites with one simple app - Publisher Mobile App
● Free app in iTunes store ● Easy to use ● Same login information from online account ● Multiple users● Post immediately or hold for review ● All photos stored in dashboard for easy
access for use on blog and in newsletters ● Take new photos or use existing photos
from library
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A mobile application to manage content
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What is provided1. Content feeds embedded in the application from IBM2. A Weekly email digest with the latest content ready to publish3. One original 500 word blog written by one of our 6,000 writers
each month. (Topics originate from you)4. A mobile application for easy content creation and distribution5. Ability to publish via to partner websites, email lists, blogs and
social sites6. We offer a full contact and email management system for
newsletters plus connect up with all major email providers. Exact Target, ConstantContact, iContact, Vertical Response, etc.
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Talk with us today for a free:● 500 word blog article● Content marketing assessment
Talk with Ken [email protected] 781.690.4058
TechData.CONTENTMX.COM781.444.7000