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Page 1: CONTENTS 11335… · • IVQ 2014/2015 - strong POS support (posters, wobblers, stickers on shop windows); • new lookbook - lifestyle photo session! • new functional website •
Page 2: CONTENTS 11335… · • IVQ 2014/2015 - strong POS support (posters, wobblers, stickers on shop windows); • new lookbook - lifestyle photo session! • new functional website •

CONTENTS

OTCF 4FMission Idea3 15

4 165 197 2011 21

2223

32

24

33

25

34

29

35

History OfferDevelopment Market positionTechnology and quality Retail networkBrand portfolio Stores

International expansion

Sponsorship

Media and Advertising

Collaborations with sports associations

Press promotions

Collaborations with athletes

Internet promotions

Collaboration with the Polish Olympic Committee

Outdoor advertising

OuthornTutto Bene4Faces

121314

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EACH OF US IS SPECIAL. EACH OF US HAS A PASSION AND DREAMS -

WE ARE HERE TO HELP REALISE THOSE DREAMS.

OTCF-MISSION

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OTCF-HISTORY

1995

1998

2003 20132010

2012

HORN PARTNER BRAND 4FUN BRAND 4FACES

BRAND OUTHORN BRAND TUTTO BENE

2007

4FUN

4F

4F SPORT PERFORMANCE

4F SPORT PERFORMANCE

START OF OTCF&

4

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- CEO Igor Klaja

„Within several years we have created a company which is able to compete with global giants in terms of design and quality”

OTCF-DEVELOPMENT

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At the time of creation in 2010, OTCF company had 423 employees. Thanks to dynamic development, at the beginning of 2014 OTCF reported a twofold increase in employment.

2010

423492

547

757

868

2011 2012 2013 2014

OTCF-DEVELOPMENT

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All of our products are made with extraordinary attention to detail and based on current fashion trends. We use the best quality materials and most up to date and innovative technology. Designing clothing and accessories, taking into account the opinions and guidance of athletes, which allows for optimum fit to the user’s needs.

We work with world leaders in the field of materials and systems for the apparel and sports accessories.

We strive to meet the expectations of our customers, constantly improving and expanding our vast product range. The clothing is designed in Poland by experienced professionals - designers, graphic designers and clothing technologists who ensure quality control at every stage of production.

TECHNOLOGY AND QUALITY

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MEMBRANES 1 000 – 20 000

REINFORCED ELBOWS

VENTILATION

TAPED SEAMS

DETACHABLE AND ADJUSTABLE HOOD

SNOW PROTECTOR

FUNCTIONAL POCKETS

WATERPROOF ZIPPERS

RECCO SYSTEM

TECHNOLOGY AND QUALITY

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• 100% UV RAY PROTECTION

• ERGONOMIC SHAPE

• ADJUSTABLE HEAD STRAP

• GOGGLE MOUNT

• REMOVABLE EAR PROTECTION

• CHIN PROTECTION

• MEMBRANE

• WARMING

• VELCRO WRIST ADJUSTMENT

• STRENGTHENED

• SECURE WRIST VELCRO

• GLOVE CONNECTION CLIP

TECHNOLOGY AND QUALITY

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ANTI-ODOUR FABRIC

THERMODRY SYSTEM

ANTIBACTERIAL FINISH

REFLECTIVE ELEMENTS

FUNCTIONAL BACK POCKET(selected models)

FLAT STICHES

TECHNOLOGY AND QUALITY

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Sports clothing and accessories for the entire family.

Comprehensive range of clothing and accessories for sport enthusiasts, Polish market leader.

Multibrand concept, promoting an active lifestyle.

Textiles for any interior.

OTCF-BRAND PORTFOLIO

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the brand Outhorn is changing for the client!

• 2014 - premiere of the new, more modern logo - version of a men’s and women’s dedicated version; • new design inspiration - larger product color range, new styles and cuts; • extensive portfolio - including new accessories; • new communication on the product (dedicated tags with innovative graphics); • IVQ 2014/2015 - strong POS support (posters, wobblers, stickers on shop windows); • new lookbook - lifestyle photo session! • new functional website www.outhorn.com

• activation of PR - press, business portals.

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Tutto Bene is a collection of textiles that will fill any interior with magic.

Wide assortment, original designs and high quality allow you to create sophisticated arrangements by which the word “everyday” takes on a new meaning.

Customers can purchase an assortment of the brand through major retail chains such as Auchan, Kaufland, Macro, Real, Tesco.

WWW.TUTTOBENEHOME.PL

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4Faces is a unique multibrand concept store, promoting an active lifestyle, created with the passion for sports, fashion and design in mind. It includes the best brands, experienced customer service and unique educational materials with modern form.

4Faces stores are located in shopping centers and shopping malls - currently in Katowice and Poznan.

WWW.4FACES.COM.PL

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4F is one of the most popular sportswear brands in Poland.

The brand offers a combination of fashionable design, high quality and technology, allowing to achieve the best results. It is aimed at active people, ready to take on new challenges, for whom sport is a passion and a way of life.

4F collections are designed for practicing popular sports such as running, fitness, workout, cycling and skiing.

Casual-sport products are also offered, which can be used as part of the everyday wardrobe.

Dynamic development of the brand has allowed for expansion into cosmetics, nutraceuticals and isotonic drinks.

WWW.4F.COM.PL

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OFFER: WOMEN’S COLLECTION

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OFFER: MEN’S COLLECTION

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OFFER: JUNIOR COLLECTION

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4F is among the most popular brands of sportswear available in Poland. It competes with world leaders.

Spontaneous recognition of sportswear brands in 2014 - Pentagon Research, 23 April 2014

MARKET POSITION

0

0.2

0.4

0.6

Adidas

61.6%

58.9%

34.9%32.6%

5.6%5%

38.3%

Nike Puma 4F Reebok Umbro Asics

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4F has more than 140 brand-stores. 4F clothing and accessories are also available in more than 300 multibrand stores and sports networks such as GoSport and Intersport.

RETAIL NETWORK

Bydgoszcz

Szczecin

Warszawa

Lublin

Kraków

Zakopane

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STORES

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Our brand is strengthened by its position outside of Poland - both in the western markets, as well as in Eastern Europe. 4F is available in

several multibrand stores.

INTERNATIONAL EXPANSION

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SPONSORSHIPOffi

cial Sponso

r Polis

h Ski Asso

ciation; C

ooperatio

n with

the Polis

h Olym

pic Comm

ittee

Major sponso

r of K

amil S

toch

Official S

ponsor o

f the O

lympic Colle

ction Vancouver 2

010

Official S

ponsor o

f the Polis

h Asso

ciation of B

iathlon

Major sponso

r of M

onika Hojn

isz

Major sponso

r Paula G

orycka

Official S

ponsor o

f the London 2012 O

lympic Colle

ction

Official S

ponsor o

f the Polis

h Ath

letics A

ssociatio

n

Official S

ponsor o

f the Polis

h Asso

ciation of S

peed Skating

Official S

ponsor o

f the Sochi 2

014 Olym

pic Collectio

n

Official S

ponsor o

f the Rio 2016 O

lympic Colle

ction

Official S

ponsor o

f the Pyeongchang 2018 O

lympic Colle

ction

200

7

2010

2012

2013

2014

2016

2018

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For many years, 4F has been very closely related to the professional sports world. Today 4F is the official sponsor of: The Polish Ski Association, Polish Biathlon Association, Polish Athletics Association, Polish Association of Speed Skating.

Depending on the scope of cooperation with an association, we dedicate clothing collections for competition, warming-up, training and entertainment. We use the most up to date technology and best materials. Designing the clothes, our designers and technologists work with the athletes, so that it meets the expectations of every athlete.

COOPERATION WITH SPORTS ASSOCIATIONS

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4F is proud to support sports talents. Accompanied by the greatest athletes in any sporting discipline.

COOPERATION WITH ATHLETES

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MONIKA HOJNISZ

Monika Hojnisz - A promising Polish biathlete. Multiple silver and bronze medalist at the World Championships and European Junior biathlon. World Championships bronze medalist in biathlon. 5th place at the Winter Olympics (2014).

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4F RACING TEAM

4F Racing Team is a professional cycling team, led by the best Polish coach - Andrzej Piątek, a former multi-national team coach in mountain biking and coach of the Sydney 2000 Olympic MTB team.

The leader of the group is Paula Gorycka. Two-time World Championships bronze. Silver medalist at the European Championships and under 23 Polish representative at the Olympic Games in London (2012).

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ŁUKASZ KUBOT

Łukasz Kubot - winner of the Australian Open 2014 in doubles; winner of 9 ATP World Tour tournaments in doubles; finalist of the ATP World Tour in 2 tournaments in singles and 7 in doubles.

During 2014 Wimbledon Championships, Łukasz Kubot appeared in outfits designed by 4F. From that moment, Łukasz became an ambassador of the tennis collection, created on the basis of his comments and suggestions. Planned to hit store shelves in 2015, is a male tennis clothing collection, designed with the help of Łukasz and signed “Customized by Łukasz Kubot” .

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KAMIL STOCH

We accompanied Kamil Stoch during his sport struggles. From the first years of his career to the greatest successes. We were with him at the Winter Olympics 2014 in Sochi, when he won twice the highest podium, and when he got the Crystal Globe on the World Cup in Ski Jumping in 2014.

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COOPERATION WITH THE POLISH OLYMPIC COMMITTEE

Cooperation with Polish Olympic Committee started in 2008, when work began on the Collection for the Polish National Olympic team for the Winter Olympic Games in Vancuver (2010).

Endowed with the trust of the Polish Olympic Committee, 4F has fulfilled the expectations of athletes and the Polish Olympic Committee, which resulted in further cooperation. 4F has provided the collection for the Summer Olympics in London (2012) and Winter Olympic Games in Sochi (2014). Both collections were greatly successful. As a result, we are working on the collection for the Summer Olympics in Rio de Janeiro (2016).

Each time the collection is divided into three lines: formal, training and casual wear.

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OLYMPIC COLLECTION LONDON 2012

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OLYMPIC COLLECTION SOCHI 2014

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4F actively organizes marketing activities.

Promotion of the brand is carried out in cooperation with national industry lifestyle and journalistic magazines such as Runner’s, Elle, InStyle, Avanti, Men’s Health, Logo and Newsweek.

Campaigns are executed on the leading Polish internet portals: onet.pl, interia.pl, gazeta.pl and TV channels: TV Poland, TVN, Polsat.

MEDIA AND ADVERTISING

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PRESS PROMOTION

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INTERNET PROMOTION

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OUTDOOR ADVERTISING

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THANK YOU

OTCF Sp. z o.o. UL. Ochota 14

32-032 Wieliczka, PolandTel.: +48 12 260 05 00Email: [email protected]

www.otcf.pl