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PRESS KIT

KAGUM Hotels Press Kit November 2013

CONTENTS

KAGUM IN BRIEF

Kagum Hotels Is A Company That Provides Professional Hotel Management Service Wrapped Inside Warm Indonesian Hospitality

A Network Of Hotels Across Indonesia

Hotels That Are For Everyone

KAGUM HOTELS FACT LIST

Birth and Origin

Hotels across Indonesia

Human Resources

Hotels Line-Up

EXECUTIVE TEAM

INFORMATION TECHNOLOGY

Kagum E-booking

Smartadmin System

Integrated Online Presence

KAGUM SOCIAL RESPONSIBILITY

Kagum Education

Kagum Health


KAGUM IN BRIEF

Kagum Hotels Is A Company That Provides Professional

Hotel Management Service Wrapped Inside Warm Indonesian Hospitality

Beginning from a humble start of just one 3 stars Hotel in just one city, KAGUM Hotels has evolved, transformed, and

enjoyed rapid growth with currently numerous star-rated Hotels in various major cities across Indonesia operating under

our name. Focusing in providing Hotel management services that expertly combine insightful understanding of

Indonesia's culture and style with strict professional standards that adhere to nothing less than exceptional quality,

KAGUM Hotels is continuously making positive strides towards our effort in becoming the leading Hospitality

management company in Indonesia.

A Network Of Hotels Across Indonesia

From just one city, Bandung, KAGUM Hotels has

expanded and will continue to expand into other major

locations in Indonesia. Bali, Jakarta, Surabaya,

Yogyakarta, Bogor, Pekanbaru, Semarang, and Klaten are

some of the locations we have currently expanded into in

our effort to provide the KAGUM Hotels experience to as

many guests as possible. We always continue to look and

strive towards any opportunity for expansion to more

major locations across Indonesia.

Hotels That Are For Everyone

From budget to luxurious, from leisure to business, from

modern to unique, we are always striving to create Hotels

that can answer all of your needs and requirements. The

brands under our company is carefully crafted and

measured so that they can cover the widest range of

preferences possible; this is a crucial element in our effort

to become a Hotel company that everyone and anyone

can distinctively relate to quality stay experience.


KAGUM Hotels evolved into a full professional Hotel management services in 2011, although the embryo of our company

can be traced back into 2005 with the opening of Grand Serela Hotel Bandung, a 3 stars Hotel that still continue to today as

one of our most successful establishments.


Birth and Origin

Currently KAGUM Hotels manages and will soon manage a grand total of 29 Hotels across Indonesia with total rooms up to

2436 rooms. These are dynamic numbers that we are confident will continue to grow as we keep on expanding in the

future.

BANDUNG

Golden Flower - 193 Rooms

Gino Feruci Braga - 131 Rooms

Gino Feruci Kebonjati - 109 Rooms

Banana Inn - 92 Rooms

Grand Serela - 99 Rooms

Serela Riau - 77 Rooms

Serela Merdeka - 80 Rooms

Amaroossa - 82 Rooms

Verona Palace - 45 Rooms

Malaka - 48 Rooms

Zodiak Paskal - 49 Rooms

Zodiak Sutami - 49 Rooms

Zodiak Asia Afrika - 59 Rooms

Serela Cihampelas - TBA

Serela Waringin - TBA

Zodiak Kebon Kawung - TBA

YOGYAKARTA

Grand Tjokro - 107 Rooms

Zodiak@Cokro - 54 Rooms

Serela - TBA

KLATEN


PUWOKERTO

Zodiak - TBA

BALI

Serela Kuta - 64

Sun Royal Kuta - 75

Amaroossa Suite - 60

Gino Feruci Lovina - 12 Villas

Zodiak Seminyak - TBA

Gino Feruci Villa Ubud - 18 Villas

Gino Feruci Ubud - TBA

Serela Legian - TBA

Golden Flower Denpasar - TBA

Rooms

Rooms

Rooms

JAKARTA

Oak Tree Urban - 65

Serela Karini - 153 Rooms

Zodiak MT Haryono - 44 Rooms

Amaroossa Antasari - 91 Rooms

Rooms

SEMARANG

Oak Tree Emerald - 170 Rooms

BOGOR

Amaroossa Royal - 112 Rooms

Savero Golden Flower - TBA

DEPOK

Serela Depok

BEKASI

Serela Depok

PEKAN BARU


SURABAYA

Best Zodiak Kedung Sari - 100 Rooms

MAKASAR

Serela - TBA

SAMARINDA

Grand Tjokro - TBABALIKPAPAN

Grand Tjokro - TBA

MEDAN

Golden Flower - TBA

CIREBON

Golden Flower - TBA

LAMPUNG

Zodiak - TBA

CILEGON

Zodiak - TBA

Hotels across Indonesia


The entire line-up of quality establishments under KAGUM Hotels can be classified into three categories:


Hotels Line-Up

KAGUM Brands

Original brands coming from KAGUM Hotels that can be further classified into three sub-categories:

a. Budget Hotels : Hotels designed to deliver great value experience where affordable/friendly price factor for

guests is the prime consideration. Zodiak Hotels can be classified into this category.

b. Mid-Scale/Economy: Hotels designed to deliver great Hotel staying experience where quality and rates are

afforded in a balanced manner. Grand Serela and Serela can be classified into this category.

c. Mid-Scale/Upscale: Hotels designed for guests wishing to enjoy luxurious accommodation that is

seamlessly combined with great facilities and services. Golden Flower and Gino Feruci can be classified into

this category.

PRIVATE Collection

Brands that we provide professional hotel management services to that are owned by external private

parties/entities. Amaroossa, Grand Tjokro, and Oak Tree can be classified into this category.

UNIQUE Collection

Brands that we manage with distinctive characteristics/concepts that make them stand unique to any other brands

in our Hotels line-up. Banana Inn, Sun Royal, Verona Palace, and Malaka Hotel can be classified into this category


Currently KAGUM Hotels’ workforce consists of more than 1.700 employees spread across our entire line-up of Hotels in

Indonesia. We are very proud to state that an exceptionally vast majority of our workforce is comprised of excellent local

Indonesian professionals.


Human Resources


EXECUTIVE TEAM

Mr. Martono Tikjanto

Managing Director

Mr. Asep Supardi

Director of Operations

Mrs. Ratnawati

Director of Finance

General ManagerSales & Marketing

Corporate IT Director

Mrs. Mina S Hayadi

Corporate HumanResources Manager

Mrs. Cita Heptiningtias Mr. Hendra Koesnandar Mr. Evaldo Desfarillo

Corporate Communication Director


INFORMATION TECHNOLOGY

A proprietary online reservation system created,

managed, owned, and operated by KAGUM Hotels

that allow our customers/guests to make

bookings/reservations in all of our connected Hotels

across Indonesia from anywhere, anytime, as long as

they have Internet connection.

KAGUM E-Booking is a powerful system that can be

used to great effect by guests and can be adjusted to

specific promotions or any other arrangements.

Every Hotel under our company will automatically

receive the privilege of enjoying a direct integration

of KAGUM E-Booking.

KAGUM E-Booking

KAGUM Hotels is very proud to state that we are implementing a full integration of Information Technology to empower

our business into greater heights. Some of the examples of such implementation are:

SmartAdmin is a proprietary system created by our IT

Team capable of digitalizing and greatly streamlining the

sales and marketing process of our company. Using this

system, sales persons can be connected to all times to

other important elements that can ensure their

marketing efforts are highly effective such as crucial data,

live update, data upload/management, and many more.

SMARTADMIN System

Websites, social media, Search Engine Optimization, web

analysis, Hotel listing on travel websites: everything that

is required for a strong online presence is something that

we also put focus on. Every Hotel that joins our company

can expect to enjoy the same attitude for their seamless

integration into a measurable online presence.

Integrated Online Presence


KAGUM SOCIAL RESPONSIBILITY

Every company pledging itself to become a responsible entity in society must involve itself in responsible Corporate Social

Responsibility programs, and KAGUM Hotels is no exception. KAGUM Social Responsibility Program covers a wide scope

of actions and activities designed to improve various aspects of the community our company are involved in.

KAGUM Education

KAGUM Education covers the aspect of KAGUM Social Responsibility that focuses on the nurturing and development of human resources on the community around our Hotels in particular, and the general public in general. Examples of programs/projects or activities included in KAGUM Education:

KAGUM SCHOOL

thLaunched to the public on October 4 , 2010, the focus of KAGUM School is to teach Hospitality-related courses that are divided into six different categories: accounting, engineering, food & beverage product, food & beverage service, front office, and housekeeping. Each course is taught by real world Hospitality professionals from KAGUM Hotels ourselves.

One of the biggest boons in joining KAGUM School is the fact that the students are entitled to exclusive opportunities to become a part of the workforce for KAGUM Hotels as soon as they are graduated, and this gives aspiring individual a fantastic head-start their chance to become a real capable professional in the Hotel/Hospitality industry.

KAGUM CERDAS BANGSA FOUNDATION

Through KAGUM Cerdas Bangsa Foundation, KAGUM Hotels has rebuilt and renovated schools in various locations, improving their conditions so that the students can enjoy learning again in a respectable condition. Karya Nusantara Junior Highschool in Kiaracondong Bandung, Sindang Panon Elementary School in Banjaran, and Ciwaruga Elementary School in Ciwaruga are the schools that so far have enjoyed the benefits of charities from the foundation.

KAGUM Health

KAGUM Health is a part of KAGUM Social Responsibility programs that focus on creating charity events dedicated to provide aid to the community and the public in health-related issues. Examples include the regular cooperation and coordination our company employs with Indonesian Red-Cross or PMI (Palang Merah Indonesia) in creating regular blood donation events in our Hotel properties.

We are also looking for other opportunities to expand our KAGUM Health portfolio as our continuous strive towards the improvement of KAGUM Social Responsibility programs.

Corporate Office

Komp. Budi Asih, Jl. Budi Asih Raya No.9

Setiabudhi - Bandung, INDONESIA

p: +62 22 426 3333 f: +62 22 421 0030

www.kagum-hotel.com KAGUMHotels @KAGUMHotels

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