Brand guidelines

Civil Penalty Accreditation Brand guidelines 2

CONTENTSINTRODUCTION 3ACCREDITATION MARK 4EXCLUSION ZONE AND MINIMUM SIZE 5ACCREDITATION MARK USE 6ICON 7CO-BRANDING 8USE ON VEHICLES 9USE ON LETTERHEADS 10ARTWORK 11CONTACT 12

Civil Penalty Accreditation Brand guidelines 3

INTRODUCTIONWelcome to the Civil Penalty Accreditation Scheme.

As part of your membership you are now eligible to use the scheme’s Accreditation Mark. You will also be issued with a certificate with your own unique reference number and your company will be added to the list of accredited companies published on gov.uk. Use of the Accreditation Mark is voluntary and does not have an impact on how we select vehicles to stop at port.

The following guidance demonstrates how the Accreditation Mark can be used for the duration of your membership.

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ACCREDITATION MARKThe Accreditation Mark has been created as a recognisable symbol for members of the Civil Penalty Accreditation scheme.

There are two ways of using the Accreditation Mark. In any instance where the Accreditation Mark is visible to the public it can be used on its own as an icon or with Secured Checked Accredited (SCA) to highlight the security processes that have been adhered to. Examples of use would be on a vehicle.

Use of the Accreditation Mark with Civil Penalty Accreditation can be used on internal documents and on documents to clients to highlight your membership. Examples of use would be on a letterhead.

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EXCLUSION ZONE AND MINIMUM SIZETo ensure the integrity of the Accreditation Mark at all times, please allow for the exclusion zone and never use it smaller than the recommended minimum size.

The exclusion zone allows for a clear area around the logo at all times ensuring its clarity. This area is defined consistently by leaving an area the height (x) of half the logo symbol. This is the minimum clear area needed around the mark.

To protect the legibility of the Accreditation Mark its minimum size is 15mm high.

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ICONIn certain instances the icon can be used on its own.

Social media platforms allow for branding content, though often the defined area is very small making the legibility of logo text difficult. In these instances the icon can be used on its own.

The icon should always be used with ‘Secured Checked Accredited’ or ‘Civil Penalty Accreditation’ written next to it. It should not be used with any other title.

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CO-BRANDINGThe Accreditation Mark can also be used in conjunction with other logos.

When used with the Border Force logo, the black version of the mark should be used, but only as shown below.

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CO-BRANDINGThe Accreditation Mark can also be used in conjunction with other logos.

When used with other logos, the black version should be used. It is important to take into consideration the guidelines of both brands.

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USE ON VEHICLESHere are examples of how the accreditation mark can be used on vehicles.

When placed on a vehicle, the icon can also be used on its own.

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USE ON LETTERHEADSUse of the Accreditation Mark with Civil Penalty Accreditation can be used on internal documents and on documents to clients to highlight your membership.

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ARTWORKThere are a total of six versions of artwork for use across different media.

Whenever possible the colour version of the Accreditation Mark should be used. In certain cases like recruitment advertising or where only basic reproduction techniques are available it is possible to use the white or black artwork. Three file formats of each version of the artwork are available:

- EPS for use with professional design and publishing applications like Adobe CC

- PNG for use online and with digital applications

- JPEG for use with Microsoft applications on PC’s running older software.

Always use the artwork provided.

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SUPPORTING MATERIALThere are additional reference material for you to download from gov.uk for internal use e.g. driver checklists and posters. There is also a digital toolkit for use on your website and social media channels.

These include, amongst others:

- Driver checklists

- Posters

- Infographics for use on social media

- 10 ways to avoid a fine

Open to road haulage companies of any size or nationality operating between Continental Europe and the United Kingdom.

Reducing the risk of fines for our members and supporting driver safety.

Promoting vehicle security at the UK border.

FOR MORE INFORMATION ON SECURING YOUR VEHICLE VISITwww.gov.uk/secure-your-vehicle-to-help-stop-illegal-immigration

JOIN THE CIVIL PENALTY ACCREDITATION SCHEME TODAY

Follow these 10 steps to avoid a civil penalty

Before you start your journey

Immediately after loading

After every stop during your journey

Before you enter the United Kingdom Control Zones

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4

6

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2

5

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3

10

Obtain written instructions on vehicle security, and a checklist, from your employer.

For hard-sided vehicles: Lock the integral doors and secure with a padlock.

• For soft-sided vehicles: Lock the integral doors and secure with padlock. Apply a good quality tilt cord, secured with a robust padlock or a unique seal. Note the seal number on the checklist.

Check the fabric, roof and security of the vehicle:• Physically pull the security devices to check they are intact.• Check the panniers, wind deflector and axles.• Check – is there any damage?• Check – have the security devices been tampered with?

Repeat steps 6-7.

Watch the vehicle being loaded to ensure no unauthorised individuals enter the vehicle.

Check the panniers and secure with locks where possible. Also check the wind deflector and axles.

If there is evidence of damage, tampering or unauthorised access, check the load and load-space, and re-apply security devices.

If it was not possible to secure your vehicle, conduct a thorough manual check of the load and load space.

Check the fabric of the vehicle (bodywork, canvas) and note any damage on the checklist.

Record the checks made on your checklist – at loading, after every stop and before entering the United Kingdom Control Zone.

JOIN THE CIVIL PENALTY ACCREDITATION SCHEME TODAY

to reduce the risk of fines.

REMEMBER your vehicle checksClick to download your checklist

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CONTACTIf you have any questions about the Accreditation Mark please email civilpenaltyunit@homeoffice.gsi.gov.uk