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2 How to make money from domains

Contents How to Make Money from Domains ........................................................................................................ 3

Disclaimers .............................................................................................................................................. 4

Introduction ............................................................................................................................................ 5

Forward/Prologue ................................................................................................................................... 6

Chapter 1 ................................................................................................................................................ 7

Where to Find the Best Domains ......................................................................................................... 7

Chapter 2 ................................................................................................................................................ 8

How to Buy Domains ........................................................................................................................... 8

Chapter 3 .............................................................................................................................................. 12

How to Find a Good Brandable Domain ............................................................................................. 12

Chapter 4 .............................................................................................................................................. 14

Domain Auctions ............................................................................................................................... 14

What is a Domain Auction? ............................................................................................................ 14

Tips for Sellers ............................................................................................................................... 14

Chapter 5 .............................................................................................................................................. 16

Where to Find the Best Auction Sites ................................................................................................. 16

GoDaddy ........................................................................................................................................ 16

Sedo .............................................................................................................................................. 17

NameJet ........................................................................................................................................ 18

Bido ............................................................................................................................................... 18

Snapnames .................................................................................................................................... 19

Chapter 6 .............................................................................................................................................. 21

Domain Appraisal 101 ........................................................................................................................ 21

Here are the basic considerations that mainly affect domain appraisal: ......................................... 21

Chapter 7 .............................................................................................................................................. 28

How to Market Domains .................................................................................................................... 28

Chapter 8 .............................................................................................................................................. 37

How 247DomainSales Can Help You .................................................................................................. 37


How to Make Money from Domains Gone are the days when the domain industry was dominated by the tech savvy. Now, even stay-at-home ordinary folks make money online. Making money from domains seem intimidating at first but this e-book will simplify everything you need to know about the domain industry. This e-book is more than just reading material. It is our all-inclusive advice to help you blaze your trail in the online jungle.


Disclaimers This e-book can only be used as reference guide. Its contents may not be distributed, sold, or copied for any purpose. Should you want to refer this e-book to other people, please acquire another copy from the owners.

ALL RIGHTS RESERVED. No part of this electronic book may be copied or replicated for any purpose and form mechanical or electronic. This e-book or any material contained herein may not be recorded, photocopied, or used without the expressed, signed, and dated permission from the authors. This e-book may not be sold and is intended only for the personal use and enjoyment of the reader.

The authors have made every effort to make this e-book as accurate, informative, and complete as possible. However, the authors also recognize that there may be typographical and content mistakes. The materials or content found in this e-book were gathered up to the publishing date only. For this reason, the authors advice readers to use this as reference guide only and not as an absolute source book for making money through domains.

Because this e-book was crafted to be used as an informative source only, the readers should recognize that the contents are not to be regarded as accounting, financial, and legal intelligence. Readers must seek the advice of their professional business advisors before making any decision.

The publisher and authors of this e-book do not guarantee that all information contained in this e-book is entirely complete nor relevant at all times. Thus the publisher and authors are not to be held accountable for any omissions and errors. Both publisher and authors will not take any responsibility to any person or company with respect to any damage or loss caused or assumed to be caused by this e-book, directly or otherwise.

The authors made every research and effort necessary to gather as many details as possible to discuss all topics found herein. This involves the principles and examples provided in every chapter. However, the contents were used to expound on the principles of making money through domains. These do not serve as guarantee that every business will garner the same results.

Although the domain industry is a lucrative business, there is no warranty that the favourable results others have reaped will work for all businesses – even if the steps and methods were applied to the letter. There are unknown factors and unforeseen risks for every kind of business and domains are no exception. We are not responsible for your business decisions, actions, or any results you may get after using this e-book.

Therefore, the use of our e-book and any principle discussed herein should be utilized and based upon the reader’s own due diligence. Every reader agrees that neither the publisher nor the authors of this e-book will be held liable for any results or lack thereof and success or failure of any business that may be indirectly or directly linked to the use of this e-book and all its contained materials.


Introduction Most people who plan to acquire or launch a domain are business brains, not tech experts. Because most people embark in the domain industry to make profits, anyone can rest assured this line of business is not exclusive for those with technical background.

Although most people recognize the potential of the domain business, most of them shy away because of the technicalities involved. Worse, some agencies and websites which promise to help people actualize their business goals use jargon and unexplained methods. This e-book will shed light to every topic that needs to be discussed when it comes to domains.

More than just a guidebook for beginners, this reading material will also touch on issues that expert domain owners will find relevant.

Like any business, there is no exact blueprint on how to make money through domains. One method that that has made another’s business can be the slip-up to break yours. The content you will find herein will help you be shrewd and discerning as you go along this line of business.


Forward/Prologue The domain trade is budding with so much potential that teaching people how to make money through domains has become a business in itself.

Because of this, there is a plethora of e-books and online courses priced and sold by the pound and not by the quality of their content. Supposed experts will have you thinking that the more techniques and must-do’s you store up, the higher your chance of succeeding. They will use superfluous words and jargon to give you the illusion that you are dealing with the gurus.

Don’t discount a book’s value according to the number of its pages. The truth is, most people will find simple, easy to digest words more useful. Others may suffer through reading a book from cover to cover but it’s easy to forget principles when they are theoretical than practical.

That is why each chapter of this e-book is packed with valuable information expressed as clear and simple as possible. The contents of this book are not based on hearsays, the latest buzz about the domain business, or the tried and proven techniques.

Each principle and example provided here is what the authors tested, challenged, and proven to be of value.

Each principle and example contained herein was duly presented in such a way as to benefit the stay-at-home parents, the self-supporting student, the retired corporate employee, or the socially busy young professional.

This e-book provides easily understandable material and portable source of wealth for the convenience and benefit of those who take time to invest in it. That’s what the domain business is all about.


Chapter 1

Where to Find the Best Domains Some people buy and sell domains. Some purchase expired ones, develop it and put it up for auction. Some invest on domain flipping or parking. Different people have different business goals but all of them have asked, “Where do I find the best domains?”

It is best to start with the strongest marketplaces for domains. To date, Sedo ranks number one for the leading domain hub.

The Sedo website boasts of 18 million domains to choose from. Sedo also provides a host of other services and resources such as reports on market trends, domain news and laws, and the latest price trends.

GoDaddy is also a go-to place when finding brandable domains. The website has built a base for customers through their cheap package deal offers. Most people prefer GoDaddy because their value deals include domain registration and web hosting.

GoDaddy is also famous for bulk domain purchases. The private registration has a price but it comes without a charge if users buy domains by the bulk.

Out of all the domain marketplaces, the one that is consistently getting rave reviews is NameCheap. More than offering affordable deals, NameCheap has created a name because of its impressive customer service and the value added to their deals.

The website offers a host of irresistible add-ons such as free, customizable domain parking, free email and URL forwarding, dynamic DNS services, and free domain transfers.

Different domain market places offer different services and resources. There is no absolute place to bring you the most brandable domain. The key is to decide early on what your goals and business plans are so that you can zero in on the right source for your niche.


Chapter 2

How to Buy Domains Buying a domain name literally means paying for the right to use a series of numbers. This series of numbers makes up an IP Address.

The Internet Corporation for Assigned Names and Numbers is responsible for domain name registration management. This non-profit organization oversees the registration systems for domains including domain transition from government property to private ownership. ICANN is also responsible for the decentralization and integration of domain systems into the global community. It is also the role of ICANN to delegate top level domains to be registered.

Here is how one can buy domain names online:

1. Think up a good domain name. Most generic names are already taken so you may need to be creative. ICANN has released policies governing the registration of domains which can be found at https://www.icann.org/resources/pages/dns-2014-03-19-en.

2. Find a domain name registrar. ICANN approves many registrars and it is important to check the registrar’s credibility first. The cost for registration varies for every registrar but users should look at the value of what they are getting.

Many registrars throw in additional services on top of registration such as email forwarding, advanced privacy options, and a host of other useful features. The price range may vary from $5 to $20/year.

3. Verify that your desired domain name is still available. You can do this by simply typing the name of your domain in the search box of the registrar.

4. If the domain name is available, you can already purchase it from your desired registrar. Simply follow the instructions on how to officially own your domain. In the event that somebody else owns the domain name you have in mind, think up a good alternative or choose a different suffix or extension.

Different websites have different methods for domain purchasing. Here’s a quick guide on how to get around the most popular domain marketplaces:

How to Buy Domains from 1&1

Website: http://www.1and1.com/buy-a-domain-name#stage

Like a good shopping place, 1&1 has sectioned their domains into different categories such as Web and Technology, Retail and Commerce, Food and Drinks, among many others. One quick look at the left hand side of the website allows prospective buyers to browse through available domains of their niche.


Here are 5 easy steps to buy at 1&1:

1. Enter domain name on the Domain Checker tool to verify availability. 2. The Domain checker displays alternatives for unavailable domains. This includes alternate

extensions and alternate names. 3. Select your domain choice by clicking on the shopping cart icon beside the domain name and

click continue. You will be prompted by options on how to use your domain. 1&1 has different packages starting at $0.99 per month.

4. Enter your account and payment details. 5. Proceed to checkout.

How to Buy Domains from NameCheap

Website: https://www.namecheap.com/domains/marketplace

NameCheap is famed for its affordable deals. This is easily seen in the website’s clean interface wherein the price range is listed into the following classifications:

Price:

! Under $25 ! $25 - $50 ! $50 - $100 ! $100 - $200 ! Over $200

Here are 3 easy steps to buy at NameCheap:

1. Enter domain name to check availability on Search box. You can also select from the list of domains on sale and add to cart.

2. Review card content and add Promo code if you have coupons. 3. Confirm order and proceed to pay.

How to Buy Domains from Sedo

Website: https://sedo.com/us/buy-domains

Of the many domain marketplaces, Sedo has been making much noise when it comes to success stories and recognitions.

Here are the different ways you can start your own success story in Sedo:

1. Create and verify your free Sedo account.


2. View Top Domains and Featured Domains List. The Top Domains list is a rundown of short and generic domains. The Featured Listings show domains from domain owners who are seeking buyers. It is the top choice for buyers who want to negotiate for a price.

3. Browse through Sedo’s catalogue if the desired domain name cannot be found in the top domains and featured listings.

Negotiating through Sedo

Users can buy domains through Sedo’s auction platform and the traditional bidding system. Buyers who are short on time can also take advantage of the running auctions. The highest bidder or the buyer who meets the reserve price wins the domain.

Buyers can also apply for brokerage assistance. The website uses the services of the most experienced brokers to make negotiations on their users’ behalf.

Extra Tip: How to Save on Your Domain Purchase

Most people buy domains by the bulk. Because the fees are paid on a monthly basis, charges can accumulate to an expensive sum even if the individual price for each domain is affordable.

Coupon codes are indispensable tools when you are in the domain business. It lets cut off your expenses so you can spend those extra funds on the maintenance and marketing of your domains instead.

Here are worthwhile websites where you can scout for coupon codes:

Domain Coupon Code

http://www.domaincouponcode.net

Domain Coupon Code is a haven for domain business people. It gives irresistible deals – from a one cent per domain deal to huge annual price discounts. The website also categorizes the coupons into different classes: there are coupons that can only be used for credit card purchases, coupons for Paypal buyers, and discounts for domain purchase, renewals, or transfers.

Retail Me Not

http://www.retailmenot.com/coupons/domain

Retail Me Not simplifies coupon search for users by organizing the discount codes according to the domain name marketplaces. The website is a treasure trove of over 500,000 codes applicable for over 50,000 stores in the World Wide Web.

Domain Promo

https://domainpromo.com


Domain Promo offers more than just coupon codes for buying domains. The website also proves web masters with various deals such as WordPress themes coupons, SEO tools, and an easy access to its sister websites, KuponKodlari.com and PrintableCoupons.org.

To make the most bang for your buck, find a coupon code that is suitable for the web hosting deal you require. Other users pay for coupon codes for deals they have no need for because they cannot resist the huge discount it affords. When you do, you might just end up paying more instead of saving.


Chapter 3

How to Find a Good Brandable Domain The ultimate goal when branding a product is differentiation. It is hard for a brand to be distinguished from its competitors when it has a generic name.

How is it then that generic domains are mostly unavailable?

In the past, domain owners clamoured to get their hands on generic domain names because it ranks high on organic search. But as more and more sites are launched online, competition also became tighter. Now, choosing a generic domain name runs the risk of having your traffic delivered to the wrong site.

A brandable domain name should embody the following characteristics:

• Short One-word names for a website are mostly gone. But this does not mean you cannot think up your own. Think of the biggest search engines: Google, Bing, and Yahoo. These are one-word domains which have now become a household name. Combining two words is also an effective approach. DropBox, WordPress, and PayPal are domain names consisting of two different words joined together to give users a gist of what the website is all about.

• Memorable Easy to recall and connect to your brand – that’s how a brandable domain should be. The name of your website should act as a bridge to facilitate communications between your company and the client. Hard-to-remember names may frustrate customers and they may just end up on the competition’s page.

• Relevant Extension A .com domain extension is always the top choice for users. But this Top Level Domain is hardly available now. The good news is a host of other TLDs are being launched regularly. With unique and fresh TLDs being made available in the market, webmasters now have more room to get creative with their website names. Local businesses can get more relevant domain names. E-commerce sites can be more visible online, thanks to the .shop TLD. Bloggers also get innovative by launching their niche online with a .me extension. This innovative way of using an extension leads to the next characteristic of a brandable domain:


• Unique A marketable domain is one that easily stands out from thousands of other websites. A domain name’s uniqueness spells out its individuality - a distinct characteristic that will stir up intrigue among users.

More Sound Advice for a Brandable Domain

Owners usually get caught up in the process of naming a domain that practicality is surpassed by creativity.

In order to not get carried away, web masters should be careful to heed these pieces of advice:

! Think from the Customer’s Perspective

A name may sound perfect for the owner but it may not make sense to the user. No matter how innovative a domain name is, it will still be useless if the public will find it forgettable.

Come up with a domain name that is user friendly. Help your visitors find you!

! Choose a Domain Name that is Also Appropriate for Your Social Media

Because social networks have become an integral part of online businesses, it is only prudent to consider one’s social accounts when deciding on a domain name. Ideally, a brandable name is one that can be used as the same Facebook profile name, Twitter handle, and Instagram username.

! Use Narrower Keywords

A lot of web owners incorporate keywords with the name of their sites. This can be a bit tricky, especially if the growth and future expansion of both website and company will be considered.

Thus choose only the most targeted key word and narrow it down some more. Ask yourself: Will this word be able to contain my business as it continues to expand its reach and services?


Chapter 4

Domain Auctions The previous chapter discussed how to find a marketable domain based on one’s original concept. While this is the conventional way of owning a website, most people would be short on resources or experience to keep it up.

This is how Domain Auctions come in as a better option.

What is a Domain Auction? Domain Auction means paying for a second hand domain through a fixed price set by the seller or negotiations. Negotiating can be done directly with the seller or through a broker.

Most top level and brandable domains are already registered. However these registrations have an expiry date. When a domain reached the end of its registry, owners either renew or put them up for auction.

There are different auction formats and different auctioning sites online. There are public auctions wherein anyone can place a bid for a domain and there are private auctions wherein only users with invites can participate. Consignment auctions is a type of domain buying wherein a domain can only be obtained when the seller’s specified price has been met.

For sellers who want to assess their domain’s worth, open auction is a good way to go. It will give them first-hand assessment of how much people are willing to pay for their domains.

As for the part of the buyers, domain auction can also help them see the value of the domain from other buyers’ perspective. The prices for one-on-one sales tend to be steep but when a domain is on auction, buyers will realize how much others are willing to shell out for a domain.

Tips for Sellers Because most domain owners purchase domains in bulk, they sometimes have a hard time managing the ones in their possession. If your purchased domains are bleeding you dry on maintenance and management charges, auctioning them is a fast, lucrative way of disposing your domains. Expired domains can still profit you through auctions.

Here are the top considerations you need to look at before putting up expired domains for sale:

1. How appealing to the buyers is the current state of your expired domains? Would these domains help buyers if sold at an inflated rate?

2. Do the domains have an appraisal study? Is there a way to get fast appraisals for the domains before putting them up for auction? Appraisal studies add value to a domain, whether expired or not. An ideal appraisal would include the domain’s history, traffic, and previous activities.

3. Would the buyers be able to flip the domains into viable websites?


A seller should also conduct a research on the feasibility of the domain in their target market. Knowing the buying practices of clients, driving factors for purchase, and other extraneous forces that affect domain auctions will help sellers test the waters first before putting up the domain for sale.


Chapter 5

Where to Find the Best Auction Sites An ideal domain auction website allows a host of different services: search, buy, and sell multiple domains previously registered by other owners. A good auction site also has a secure link to Escrow to facilitate safe purchase and transfer transactions.

Because domain auction is steadily gaining popularity, more and more sites pop up that inexperienced users may be lured into dubious auction places.

Here are the top Domain Auction sites for a secure and credible transaction:

GoDaddy Website: https://auctions.godaddy.com

Why Choose GoDaddy

The website offers various Auction tools to help both sellers and buyers alike:

1. Auctions API This tool allows users to search and automate purchase transactions of GoDaddy domains into their own systems. The GoDaddy Auctions API is ideal for busy webmasters: the tool conveniently allows users to check and purchase on auctions within their own networks.

2. Multi-Bid Tool


This key feature allows users to bid on up to 50 different domains at the same time. No need to navigate back and forth and risk missing a promising domain because you are bidding on something else.

3. GeoDomainMap GoDaddy is up to date in that it recognizes the rising popularity of local TLDs. The GeoDomain Map tool helps users find domains targeting a specific city or region.

Sedo Website: https://sedo.com

Why Choose Sedo

1. Flexible Auction Type Users turn to Sedo for the website’s flexibility in auctioning. It offers buyers and sellers the option to auction a domain at a fixed price. It also provides an offer-counter offer method for those who want to negotiate a price.

2. Auction Schedule Sedo classifies domains on auction as generic, high quality, and budget. Because the website shows their auction date, users can easily mark their calendars instead of having to monitor the site incessantly.

3. Highly Specific Search Filter


Prospective buyers can search for their desired domains according to extension, domain length, price range, date added, special inventory, listing type, number of words, and even key words. No need to waddle through a long list of irrelevant domains when you can specifically target the one you have in mind.

NameJet Website: http://www.namejet.com

Why Choose NameJet

1. Buyers’ Pricing Option NameJet is one of the few auctioning sites wherein buyers have the freedom to name their price for a domain. When no other user counter offers the price, then they can get the domain. However, when more users backorders a domain, the domain goes on auction.

2. Clean, Easy-to-Read Search Results NameJet search results are displayed in a clean format that allows users to get the most relevant details in just one quick glance.

3. Account Auto-Creation In the event that a buyer does not have an account in the supplying registrant of a domain, NameJet creates an account automatically for them.

Bido Website: http://www.bido.com


Why Choose Bido

1. Channel Ticker This feature allows users to see real-time the recent activities and updates being made on different domains.

2. Vote for Profits Program The makers of Bido understand the domain business is all about making money on the process and not only at a closed sale. The website’s Vote for profits program lets users earn by simply voting on auction inventories. Voters get a percentage of the sale price for up to .77%.

3. Auction Acceleration Some web owners like to bid their time and wait for the best opportunity to dispose their domains. Some like to sell off their domains as soon as possible. If you belong to the latter, Bido is the auction site for you. The website’s Auction Acceleration option helps sellers dispose their properties without having to wait for 30 days or sufficient bidders.

Snapnames Website: https://www.snapnames.com


Why Choose Snapnames

1. Detailed Auction Inventory Snapnames has a downloadable auction inventory list that allows users to browse present and future domain auctions using their own tools.

2. Handpicked by Experts The website also displays hand-picked top level and high-quality domains especially selected and priced by experts. This program is the site’s Showcase Auctions which makes it possible for top quality domains to be accessible on a predictable basis.

3. Vast, Open Market Snapnames boast of 2 million domains. It is an open marketplace wherein sellers can interact directly with buyers. Because of the volume of domains and users, the website makes use of a clean, easy-to-navigate interface.

The ultimate goal of domain auction is to afford users the convenience of owning a domain that cannot be possible with a direct sale. Choose an auctioning site that gives you the most benefits without having to compromise the quality of domains you are getting.


Chapter 6

Domain Appraisal 101 The amount of money you can make from your domains depends on its estimated value from appraisals. Unlike other properties where the value can be determined through concrete standards, domain appraisal can be quite tricky.

There are different appraisal tools and procedures used. A domain can have a high value in a certain appraisal network and rank low in others.

The secret is to scout for appraisal websites where your domain is valued the most.

What are the main considerations when appraising domains?

Before setting out to look for an appraisal website, it is best to know the specifics of your domains. Having knowledge of the history and characteristics of your domain helps you determine the features to highlight and the areas that need improvement.

Here are the basic considerations that mainly affect domain appraisal: 1. Is the domain top level? Of the thousands of existing domains, the .com is considered to be the

topmost one. Close to follow are the ones with .org and .net extensions. However, recent studies show that local domains are fast gaining popularity as well.

2. Is the domain length appropriate? It is common knowledge that shorter domains are most preferable. A short, easy to remember domain will give you higher ranking than its longer counterparts.

3. Is it marketable? A marketable domain is one which is suitable for retailing and commercialization. 4. Is the name specific or vague? 5. How long has the domain been around? Grandfathered domains, especially ones which have been

around for more than 5 years have high appraisal value. 6. Is it keyword-rich? There are tools, such as the ones provided by Google, which can give web owners

an insight to the keywords searched the most by users. Incorporating these words into the domain name will make it more searchable.

7. Does the domain name contain numbers? Appraisal tools tend to give lower value to names which include numbers.

8. Are there similar names sold in the past? Similar names which have been appraised and sold in the past can also be a contributing factor to determine how high a domain’s value is.

These are just the basic considerations in assessing how much a domain is worth. Because there are different tools and websites which estimate the worth of domains, these factors may be existing or have higher value in some websites compared to others.

However, getting familiar with these terms and considerations makes one better acquainted when using the different appraisal websites.


The Top Domain Appraisal Websites You Should Know About

Flippa - https://flippa.com/domain-appraisals

A domain’s worth is basically how much people are willing to pay to obtain it. This basic principle is literally adapted by Flippain its appraisal tool. The website is best known for its crowd-source appraisal parameter.

How it works:

The appraisal tool for Flippa is found under the Domains dropdown:


To submit the domain for appraisal from the public, click the green Submit a Domain button:

Submitting one’s own valuation of a domain is rewarded by a $250 worth Free Premium Upgrade. In order to be entitled to this reward, the user should have the most domain appraisal submission


When the Flippa users have submitted their valuation of a domain, the listed domains are then priced at the average value based on the submissions. The results are enlisted with a Like and Comment button for further estimation.

Estibot- https://www.estibot.com/appraise

Estibotis the go-to appraisal place for most web masters because of its simple, easy to use valuation tool. An estimated 1.8 million domain names are being assessed in Estibot every day.


Users can conveniently post a domain whether in HTML or CSV format. As a guest, users can assess up to five domain names at a time.

Types of Estibot Appraisals:

1. Professional Appraisals –this is the type of appraisal which is done by human professionals working for Estibot. Through this assessment, extensive research is performed in order to generate the most accurate worth of a domain.

2. Automated Appraisal –this type of appraisal generates programmed results using the Estibot’s proprietary algorithm.

Sedo - https://sedo.com/us/services/domain-appraisal

Sedo is one of the authorities in the domain business. Because of this, the company capitalizes in its team of experts in rendering their different services – including appraisal for domains.


What You Need to Know

With the basic appraisal of Sedo, users can expect:

" Prices based upon the most elaborate database of domains sold worldwide. " Appraisal research done by Sedo experts. " A comprehensive report of a domain value. This report provides analytics that go beyond a

website’s price.

Sedo’sPremium domain appraisal service entitles users the following:

" Fast turnaround time: the report is sent to the user within 3 business days only. " A report of recently completed comparable sales. " Advanced analytics which includes the domain’s branding potential, search engine

responsiveness, marketing strategy specific for the domain in question, and a list of prospective buyers.


Sedo’sPortfolio Appraisal " Sedo’s domain portfolio assessment should be the top choice for web masters who wish to

evaluate bulk domains. Through this option, more than 50 domains can be assessed. " Top option for assessment for net worth assessment, bulk sales, and tax purposes. " Individual estimation for domains done by professionals. " Collective worth of a domain portfolio when sold as a whole or individually. " Comprehensive report done within 10 days.

Sedo’s signature appraisal is that the valuation is broken down into 12 key points. This includes a section which tackles comparable domain sales in the past.

Other Resources

Forums

It does not hurt to get second, third, and more opinion from seasoned domain masters. Anyone can access professional tips, advice, and expert first-hand knowledge from web masters in domain forums. Such forums include the DNForum.com. Through such venues, one can also buy and sell domains as well seek advice regarding domains.

Comparable Sales History

Researching comparable sales history relevant to one’s domain gives owners insight as to how their properties will fare in the market. Of the many websites online that gives this information, the most popular ones are DNSalePrice.com and DNJournal.com.

Getting a credible appraisal for one’s domain is a crucial part in determining one’s net worth. Because domains are assets, knowing the true value of these properties will help target the most lucrative sales deal.


Chapter 7

How to Market Domains The number one pull that stirs up people to buy domains is the huge income they can get when they sell it. Although there are dozens of ways to make money through domains, getting a closed sale is of course still the most lucrative way to do it.

However, it would also be unwise to not make use of the other ways you can generate income through domains. Whatever the purpose or means may be, the number one question to tackle first is how you go about marketing your domains.

Here are the different ways that you can help you market and sell your domains faster:

1. Domain Parking Domain parking is the easiest and fastest way to make money while waiting for a buyer. One of the good things about this option is that it makes you hit two birds with one stone: you make money and market your domain at the same time. Domain parking shows one of the conveniences of the domain business: unlike other businesses, marketing your properties gives you returns instead of just depleting your funds. Sedo, one the biggest domain market places even claim that parking gives domains four times likelihood of being sold.


Sedo’s Domain Parking Plan:http://www.namedrive.com/

Thousands of web masters park their domains at Sedo for the following reasons:

! Free Parking ! Affiliated with a big shot worldwide online advertising firm. This ensures high quality

advertisements with lucrative pay out values. ! No commitment required. ! Increased chances of successful sale transactions. ! Customizable parking layouts that can be displayed to up to 20 different languages. ! Monthly pay-outs.

Another website that ranks high in user preference when it comes to domain parking is NameDrive (http://www.namedrive.com)


One of the reasons Name Drive is popular in domain parking is because of its comprehensive but easy to use interface. Here‘s a quick summary of the benefits of NameDrive domain parking:

! Provider of guaranteed global coverage. ! Domain portfolio management. ! Fast and easy pay out and pay options.

2. Marketing through Domain Brokers

When the PPC advertisement went into tail spin in the past years, domain sales took its place in the spotlight for domain business. This change brought about the rise of another domain-related business – brokerage. Not all owners who decided to put up their properties for sale have the time, knowledge, resources, or experience to find buyers and close a deal. This is how domain brokers come into the picture. But is hiring a middle person to make your transactions worth it? Here are the primary considerations that sellers should put into account:

! What attributes does the broker have that the seller should consider important? ! What should brokers be asking the seller to do in order to close a successful deal?


! What does the broker consider their distinctive traits or skills that set them apart from the others?

! What plans or tactics does the broker utilize in order to sell your domain and that of others? ! What is the success rate of the broker in the past? ! Does the broker have enough experience in brokering for domains?

Every year, there is a forum of experts called Targeted Redirects and Financial Fulfilment Internet Conference held to discuss and share all relevant matters revolving domains and traffic. This is where business people develop and leverage assets, both virtual and intellectual, to bring their properties on to the next level.

Here is a list of the T.R.A.F.F.I.C nominees who gave their advice, professional insight, and insider scoop regarding domain brokerage. This should help you gain first-hand knowledge about the world of domain brokerage:

SEDO.com

https://sedo.com/us/buy-domains/domain-brokerage

Everybody who is into the domain industry has heard about Sedo. And every person who knows about Sedo is familiar with the website’s claim that its services are honed and rendered by experts.

The domain master’s sales figures are as headline-grabbing as the domains it sold: $165,000 for Bra.com, $118,000 for Designers.com, and $140,000 for Metal.com.

A consistently successful broker for many years, Sedo experts share that if they were a seller, they would consider track record and reputation as the two most important attributes when looking or a broker. The broker must be well-versed in the domain business such as having knowledge about valuations, has a knack for connecting with buyers and end users, and should be driven, aggressive, and determined to close a sale.


In addition, the Sedo specialists also advise that an ideal broker should have skills in leveraging various sales channels – whether it be email, social media, phone, blogs, newsletters, and other sources.

Sedo also shares that its secret is to have the same objective with the seller. That is, to close a sale with the best price possible done under the most beneficial deal terms.

Both domain seller and domain brokers work hand in hand where synergies are leveraged wherever possible.

Sedo does their brokering role best because they ensure that the sellers are straightforward and informative about their properties on sale. This means covering crucial areas such as the domain history, ownership and usage, preferred timing, and pricing expectations.

The entire Sedo team’swinning attribute according to the domain specialist, lies in their vast database of known buyers through type of domain, industry, and dollar amount. The team does business in 150


counties and transacts in 20 languages.

Should you consider Sedo?

After delving into the secrets of the success rate for Sedo’s brokerage deals, it’s time to discover how to go about it.

Sedo’s brokerage transaction system can be broken down into four simple steps:


1. Seller’s Application - The seller should completely fill out the brokerage application form before

submission. This includes mentioning significant details regarding the domain being sold.

- The broker will review the application thoroughly. Response for the application will be received by the seller within five business days.

- Approved sellers are obliged to read and agree to the terms and conditions regarding the Domain Brokerage service.

2. Active Marketing - After approval, the seller is assigned to a dedicated broker. The broker is the seller’s

main contact during the entire process. - Both seller and broker should work out a sale price. Plans for the marketing strategy

should also be developed at this point in order to close a deal. - The domain or domains being sold are then marketed through various means and

targeted channels. This ensures maximum exposure and the most number of bids. 3. Negotiations

- The assigned broker handles all incoming offers and makesnegotiations on behalf of the seller.

- Online auctions are arranged by brokers in the case of premium domains. 4. Transfer of Domains

- Once a desirable sales agreement is reached, transfer specialists take over. This is to ensure efficient and safe change of domain ownership.

- The buyer is obliged to pay for the selling amount through the Escrow Service in Sedo. After the 15% commission charge has been assessed, the seller would then receive the payment.

MediaOptions.com

http://www.mediaoptions.com

They key in succeeding in the domain industry in general is making the most of one’s niche. You may have a grandfathered .com, 1-word domain but selling it to the wrong market won’t give you the best deal.

This is the main principle of MediaOptions. According to the domain specialist, it pays to note how committed the broker is at the start of transaction. It advises sellers that brokers who are itching to dispose of a domain at a short period of time may not have the same objectives as the seller.

For MediaOptions, it’s revenue over speed of sale. It goes on to add that it takes time and effort to find the right buyer and make the best deal.

Although most brokers always highlight the reasons why sellers should choose them, MediaOptions has no qualms in admitting they may not be the best company for all domains. According to a company


representative, their company is a boutique brokerage service. This means they are very strong for selected niches but not as good for others.

But for domains which are on the range of expertise of MediaOptions, the company promises the best deal in the market.

Should You Consider Media Options?

The success rate of the company mostly covers the following niches:

! Insurance ! Home security ! Credit ! Debit ! Education ! Consumer Products and Services

Big on privacy, the company does not report closed sales and the specifics of the brokerage system. However, there are two methods by which transactions are made:

1. Below $5,000 Transactions - Handled through Paypal - Exceptions are for new buyers who the company do not recognize and clients who

are not comfortable with direct payments. 2. Above $5,000 Transactions

- Handles through Escrow - Exceptions are for deals which are specifically requested to be done through other

payment means by seller or buyer

TheAfternicDLS

http://www.afternic.com/sell-domains

TheAfternicDLS pride on the company’s extensive network. This elaborate database is what merited the company with many successful deals.

The company boasts of more than a decade of expertise in the field and a hundred partners from all over the world.

Should You Consider TheAfternicDLS?

Here are the key points when considering this company:

! Low commissions ! 75 million monthly qualified searches ! Support for new generic top level domains.


By enlisting only once, owners can already sell everywhere.

Here’s how it works:

1. Account Creation

- Sellers create a profile to be used to present to buyers. - It is important to make the profile as detailed and comprehensive as possible

because it is used to promote the domains. 2. Adding Domains

- Pricing domains before enlisting them into the marketplace. - Priced domains receive exclusive advertising opportunities though the Buy Now

domains option 3. Selection of Promotional Level

- Afternic provides two promotional levels: Premium Promotion and Network Promotion.

- Network Promotion entitles the company with only 15% of the sales commission with $60 for the minimum charge.

- Premium Network is stapled with 20% sales commissions for the company. However, the domains are exposed to 100 reseller sites and 75 million qualified buyers every month.

4. Domain Sales Acceleration - Through this leg, buyers can earn profits even while the domain is listed in the

marketplace. - Faster domain sales even for non-members

Most buyers go for a broker based on the popularity of the company or the individual broker. However, it pays to know the story behind the success rate of the people who will sell your domains. Having a background of the brokers mentioned will help you determine if their brand of service is right for you.

While reputation is important in selecting a broker, it is equally crucial to understand why and how they can help you. This will ensure you get the best deal possible for your domains.


Chapter 8

How 247DomainSales Can Help You While the previous chapter has simplified and explained how domain owners can make money through domain brokers.

Before you can have someone sell a good tradable domain though, you first have to acquire one which can make a good deal in the market.

This is what 247DomainSales can guarantee you. The website is teeming with premium domains at extremely affordable prices. You can make a lucrative business out of domains if you buy it low and sell it high. Here are other ways you can take advantage of 247DomainSales:

• Domain transfer process for only 24 hours. Other companies take 2 – 5 business days but with 247DomainSales, the process will be completed for 24 hours only after you have received all your client’s details.

• Uncomplicated transfer process. • Free transfer for clients with GoDaddy accounts. • Multiple payment options (Paypal, Escrow, bank transfer) • No need to transact with other parties because all domains in 247DomainSales are owned by

the same company. • Readily available resources to help with your traffic and SEO

Most companies seek out cheap domains which can easily be disposed on the basis of its low price. This is not the case in 247DomainSales even with its low rates. The domains in the website were thoroughly selected to include only the premium ones. The goal of the company is to make high quality available to a wider market.

Before, premium domains mean a six-figure price which only big companies can afford. But with the continuing expanse of the domain business, more and more companies are sprouting up which promises low rates for good domains. More than finding out what these websites are, it is important to scrutinize the quality and credibility of the said company.

Does the company enlist what previous clients have to say?


Awesome Niches

Aside from price concerns, another issue that web masters consider is if the company specializes on the niche that they are looking for.

Other websites as discussed in the previous chapter offer premium services but for some niches only. However, 247DomainSales has an extensive category of websites:


The website has a clean, easy-to-navigate interface which makes it easy to filter out the domain users are specifically looking for.


247DomainSales is the only website sales site which provides serious domain investors and traders with superbly low priced premium domains which they can have a high chance to trade for big profits.

Talk to us today!

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