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Spending Patterns Across Sectors 2011Essay: Macro Trend Identification for the 2010s by Rajesh Shukla.......49
Economic Scenario 2011 ....................................57Robust economic activity witnessed during H1 FY11 ..............................58
Industrial activity consolidates ..................................................................62
Trend in consumer price index(CPI) and wholesale price index
inflation (WPI) ..................................................................................63
Changes in key policy rates ........................................................................64
Indias foreign trade ....................................................................................66
Resumption in FII inflows led to appreciation of the rupee ....................67
Real GDP growth ........................................................................................68
Sectoral GDP ..............................................................................................69
Growth in private final consumption expenditure(PFCE) ..........................70
Investment rate ..........................................................................................71
Savings rate ................................................................................................71
Wholesale price index(WPI) inflation ........................................................72
5 year G-sec yield(end period) ..................................................................73
Exchange rate ............................................................................................73
MacroVariables2011 .......................................................................... 74
External Trade ............................................................................................74
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Snapshot of Women Consumers..........................75
Women by strata in India ..........................................................................76
SEC class of women in different strata......................................................77
Monthly household income of women in different strata ........................77
Women in different starta:urban vs rural ..................................................78
Household assets owned by women in different strata ............................79Order of priorities for women in different strata........................................80
Media usage by women in different strata................................................81
TV watching habits of women in different strata......................................81
New MediaEssay: The Future of Digital Marketing by Sanjeev Bikhchandani.... 85
Social Media........................................................88Growth of top 10 social networking markets worldwide:
July 2010 vs July 2009 ....................................................................89
Top social networking sites in India: July 2010 vs July 2009 ..................90
A snapshot of user levels............................................................................91
Facebook market penetration in India (January-June 2010) .................. 91
Facebook audience age distribution, India vs average across top
15 countries (September 2010)...................................................... 92
India's Facebook users by age (September 2010) .................................. 93
Unique Twitter users worldwide, June 2009..............................................94
Unique Twitter users worldwide, October-December 2009......................94
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The multiplier effect-usage across business areas ....................................96
Successful use of social media ..................................................................96
Indian companies on social media ............................................................97
Impact of social media advertising (in per cent) ......................................97
Percentage success in customer acquisition:
comparison across companies ..........................................................99
Percentage success in customer acquisition:
comparison across countries ..........................................................100
Online Digital Media..........................................101
Reason for increase in online spends ......................................................101
Internet advertising spends in India ........................................................102
Ad-spends across online executions ........................................................103
Online ad-spends by verticals..................................................................104
Online ad-spends across secondary and tertiary executions ..................105
Degrees of association between attributes of sectors ............................106
Marketing objectives of top 1000 marketers..........................................107
Monthly expenditure on online purchases ..............................................107
Demographic break-up of online shoppers..............................................108
Online shopping cart of Indians for next six months ..............................108
Most visited travel sites(Unique vistors, in 000) ....................................109
Engagement at most visited business/finance sites................................109
Impact of online reviews and opinions-industry-wise............................110
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Mobile Media ....................................................111
Smartphone users access SN more often, growing faster ......................112
Social networking is growing rapidly through mobile..............................112
Spend share of mobile in ad-pie ............................................................113
% Spend share of mobile across verticals 2009-10..............................113
Ad requests on the India AdMob network ..............................................114
Emergent VAS economy ..........................................................................114
How the mobile economy is translating in India ....................................114
100% increase in user interest on IPL season(patterns are
repeating themselves).. ..................................................................115
Internet Usage in India ....................................117
Lack of growth in urban areas largely slowing down the spread
of internet........................................................................................118
Online usage pattern ................................................................................118
Location-wise break-up of internet users in India ..................................119
Frequency of internet usage ....................................................................119
Survey of internet usage patterns across seven states............................120
Internet penetration among rural areas in 2009 ....................................121
Internet penetration estimates from 2008-10 ......................................122
Main points of accessing internet in 2009 ............................................122
Purpose of accessing internet among rural users in 2009 ....................123
IT durable ownership pattern among rural users in 2009 ......................124
Reasons for non-usage of internet among rural users in 2009 ............125
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Consumer Markets-Forging AheadEssays: The Teenage Years of Consumerism in India by
Anand Ramanathan and Rajiv Somani..................................131
The Food and Beverages Industry ....................136
Food industry: Key statistics ....................................................................136
Food sector ..............................................................................................137
Categories of Food Industry ....................................................................137
Expected annual growth in food retail industry over the
next five years ................................................................................138
Growth projections: dairy segment..........................................................139
Growth projections: meat and poultry ....................................................140
Growth projections: fish and marine........................................................141
Growth projections: packaged food segment ..........................................142
Growth projections: beer and wine..........................................................142
Food service formats in India today ........................................................144
Size of food and grocery retail: 2010-20 ..............................................145
Share of categories in organised retail sector..........................................146
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Characteristics of formats in modern food and grocery retail ................147
Profile of food consumers........................................................................148
Socio economic groups ............................................................................148
Diet orientation of consumers ................................................................148
Frequency of consumption ......................................................................149
FDI flow in food (in per cent)..................................................................150
Level of processing across segments ......................................................151
Paddy yields..............................................................................................152
Wheat yields ............................................................................................152
Wastage in supply chain ..........................................................................153
The agri-supply chain ..............................................................................154
Most often consumed variant of wine ....................................................156
Place of consumption ..............................................................................156
Indian Automobile and Auto ComponentsIndustry ............................................................158
Domestic vehicle volumes (annual) vs. Year-on-year growth rates ......160
Indian automobile market (2009-10) domestic sale volume................160
Scooter - domestic sales growth ............................................................161
Sales trends in small car segment ..........................................................162
Share of the small car segment in the total car market ........................162
Domestic demand growth in the passenger vehicle segment ................163
Country-wise comparison of the labour base ........................................164
Availability of engineering talent across countries (indexed) ..................164
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Country-wise comparison of cost and productivity ................................165
India vs. China (Technical and engineering skills)....................................166
Luxury car sales........................................................................................167
Growth in rural demand for passenger vehicles
(1.95 mn vehicles in 2009-10) ....................................................167
Auto Component Industry - Statistics (in US$ bn) ................................169
Auto Component Industry Investments (in US$ bn) ..............................170
FMCG: Striding Ahead ......................................172
Growth of the FMCG industry..................................................................172
Selected category growth ........................................................................173
Sales growth-FMCG players ....................................................................173
Key trends shaping the FMCG market in India........................................174
Market size breakdown ............................................................................174
Evolving needs of middle class consumers in India ................................176
Profile of BOP consumers in India ..........................................................178
Promising annual income levels and social indicators in rural India ......179
Retail growth in rural and urban India ....................................................180
Divergent choices in FMCG business........................................................181
FMCG industry stakeholder map ..............................................................182
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Home Furnishings and Home DcorAccessories ........................................................183
Focus study on home furnishing and dcor accessories..........................184
Business scenario of the domestic home and apparel
industry (Rs cr)................................................................................185
Category-wise break-up ..........................................................................185
Business projection of the domestic home textiles market 2010..........186
Stationery Market ............................................191
Market growth and size ..........................................................................191
Stationery market segmentation..............................................................191
Segment share by usage..........................................................................192
Organised vs. unorganised- notebook......................................................192
Segment share-writing instruments ........................................................193
Market share-writing instruments ..........................................................194
Market share-notebook............................................................................194
Toys and Games................................................195
Organised market size and growth ..........................................................195
Market segmentation ..............................................................................195
Distribution of people between the ages 0-14 ......................................196
Division of households in India ................................................................196Preschool market in India ........................................................................197
Trends summary ......................................................................................198
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Import of toys ..........................................................................................199
Market segmentation ..............................................................................200
Major players ............................................................................................200
Service Sector Trends
Essays: Services can Smile for a Decade (at least!) by
Mr Venkataramani ............................................................................203
Entertainment & Media Industry ......................208
Media spend per capita ............................................................................208
Projected growth of Indian E&M industry: 2009-14 ............................209
Segment-wise breakup of E&M industry (2009) ..................................210
Projected growth of the M&E industry (FY06-FY14) (Rs bn) ..............211
% Contribution of sectors ........................................................................212
Genre-wise distribution of overall physical sales ....................................212
Television market segmentation (Rs bn)..................................................213
Growth in number of TV households in India..........................................214
Growth in number of C and S households ..............................................214
Average time spent watching television ..................................................214
Genre-wise TV ad spends ........................................................................215
Pay TV subscriber base ............................................................................216
3G auction: giving far greater mobility to the customers ......................217
Time spent on commercials (in minutes) per hour of programming
during prime time............................................................................218
Viewership share by genres (in per cent) ................................................218
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Total active channels on TV ....................................................................219
Outlook for the TV industry......................................................................219
Projected growth of Indian print media industry in
2009-14 (Rs bn)............................................................................220
Top ten sectors contributing to print advertisements in 2009 ..............221
Amount of advertising on print medium - 2008 vs 2009 ....................222
Expansions and launches in 2009 ..........................................................223
Top ten magazines (lakh copies)..............................................................223
Penetration of newspapers in Hindi belt ................................................224
Top ten publications by readership ..........................................................225
Readership of newspapers........................................................................226
Penetration of print media in rural and urban India
(in per cent) ....................................................................................227
Outlook for the print sector (Rs bn) ........................................................227Domestic box office revenues for 2005-09 ..........................................228
Overseas box office revenues for 2005-09 ............................................229
Home video revenues for 2005-09 (Rs bn) ..........................................229
Home video revenue models prevalent in India......................................230
State-wise number of single screens ......................................................231
Projected growth of Indian filmed entertainment industry in
2009-14 (Rs bn)............................................................................231
State-wise spread of radio stations ........................................................233
Top advertiser categories on radio............................................................234
Growth of Indian radio industry in 2005-09(Rs bn)..............................234
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Listenership of radio operators ................................................................235
Radio operators in India ..........................................................................235
Drop in consumer resistance to advertisements in exchange
for free services ..............................................................................237
Growth of Indian music industry in 2007-09 (Rs bn) ..........................238
Projected growth of Indian music industry in 2009-14 (Rs bn) ..........238
The OVI Stores..........................................................................................239
Language-wise distribution of overall physical sales ..............................239
Growth of animation and gaming industry in India (Rs bn) ..................240
Revenue distribution of animation industry ............................................241
India provides significant cost arbitrage compared with other countries241
Size of animation and VFX industry in India ..........................................242
Indian animation shows ..........................................................................242
Indian animated films expected to release in 2010 ..............................242
Growth of Indian gaming industry (Rs bn)..............................................243
Segment-wise evolution of the Indian gaming industry ........................244
Size of the Indian gaming industry..........................................................244
The Indian Pharmaceutical IndustryPoised for a Leap ..............................................246
Healthcare spend by government in India ..............................................248
Indias healthcare spend: share of hospitals and pharma........................248
Projected size of hospital market ............................................................249
Projected size of the vaccine market ......................................................251
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India's changing therapeutic needs..........................................................253
Players driving growth in brands..............................................................254
Significant brand growth through OTC/OTX route..................................256
Growth in consumer healthcare pharma segment ..................................257
Growth of Indian pharma market by 2020 ............................................258
Population in selected Indian cities ........................................................259
Increase in share of metro and tier-1 towns due to growing
urbanisation ....................................................................................260
Impact on growth of accessibility in untapped tier-II/rural markets ....261
Hospitality Services ..........................................263
GDP of India sectoral growth rates..........................................................264
Key operating characteristics by hotel classification-
occupancy (Rs)................................................................................266
Key operating characteristics by hotel classification-
average rate (Rs) ............................................................................266
Key operating characteristics by hotel classification-RevPAR (Rs) ........267
Key operating characteristics by major city-occupancy (in per cent) ....268
Key operating characteristics by major city-average rate (Rs) ................268
Key operating characteristics by major city-RevPAR (Rs) ......................269
Comparative analysis-(distribution of existing and proposed branded
hotels by major city-year over year) ..............................................270
Distribution of existing and proposed branded hotels by major
city-2010/11-2014/15 ..............................................................271
Sample selection of HVS spa survey 2010 results ................................274
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Great Lakes
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Retailing: Consumer-driven Growth ..................276
Adding new consumption of ~ 650 bn in the next decade................277
Urban population will be more than the combined population of US,
UK and Germany ............................................................................277
Purchase from modern trade vs. traditional trade for some categories
among modern trade shoppers ......................................................278
Store repertoire-average number of supermarkets/hypermarkets visitedin a month by modern format shoppers ........................................279
Importance of supermarket/ hypermarket store attributes
(stated vs. derived)..........................................................................280
Brand loyalty (response to hypothetical stock-out situation) ................281
Indian apparel market size and growth ..................................................282
Indian textile and apparel industry size ..................................................283
Men's apparel market (Rs cr) ..................................................................283
Women's apparel market (Rs cr)..............................................................284
Boys-wear market (Rs cr) ........................................................................284
Girls-wear market (Rs cr) ........................................................................285
India textile and apparel exports ............................................................286
Major export categories (US$ mm) ........................................................286
Category-wise market break-up ..............................................................287
Footwear market size and growth............................................................288
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Banking Services ..............................................289
Indicators of risk in domestic financial markets ......................................291
Growth in balance sheet of scheduled commercial banks......................292
% Share of bank groups in total assets of banking sector ....................295
% Contribution of CASA to incremental deposits....................................296
% Contribution of investments in approved and non-approved
securities to incremental investments ............................................297
Composition of banks non-SLR investments..........................................298
Bank group-wise credit-deposit ratio (outstanding) ..............................299
Trends in net profits of SCBs ..................................................................300
Return on assets and return on equity of SCBs-bank group-wise
(in per cent) ....................................................................................301
Asset size-wise distribution of UCBs ......................................................302
The Education Sector
Essay: The Indian Education Space is Growing by
Sourav Mukherjee ..................................................................305
Public Expenditure on Education ............................................................306
Public Expenditure on Education (% of GDP) ........................................306
PE Investments ........................................................................................308
Indian Education Market................................311
Children in Assam who can at least read a Std. I level text(%) ............314
A look at the enrollment figures across states........................................315
Learning differentials between government and private schools ............318
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Actual and projected demand for secondary education, 1990-2020 ..319
Indias consumption basket......................................................................320
Total, current and projected growth in higher education enrollment ....322
Estimated job creation over next 5 years ................................................323
Faculty-wise enrollment in India ............................................................323
Private and public spending on education in different countries............324
Higher Education ..............................................325
Overview of progress during 2009-10 ..................................................326
Expenditure on education as percentage of gross domestic product ....327
Sector-wise plan and non-plan budgeted expenditure for education
departments of states and centre (revenue account)....................327
Collaborations/tie-ups gaining popularity................................................330
Structuring of special purpose vehicles to factor in considerations of
both public sector and private players............................................331
Initiatives of IUCEE ..................................................................................332
Indicative cost of educational infrastructure per seat ............................333
Growing interest of private players ..........................................................333
The competitiveness of BRIC economies ................................................336
Major institutional reforms in higher education ......................................338
Coaching Classes Market in India ......................339Market size and growth ..................................................................................339
Coaching class market break-up ....................................................................340
India: youngest nation in the world ......................................................340
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Volkswagon
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Market size and growth: private tuitions ................................................341
Market size and growth: entrance test preparation ................................341
Distribution of income among middle class ............................................342
Students appeared in AIEEE ....................................................................343
Students appeared in IIT-JEE ..................................................................343
Presence of coaching among students seeking foreign degrees ............344
High speed internet users ........................................................................345
Increased focus of PE/VC firms on coaching market..............................346
Key developments....................................................................................346
The Youth Market
Essay: Indian Youth by Mryutunjay Mishra ........................................349
Model of Youth Categorisation by Age and Independence Progression ......350
Youth: The Generation Next in India ..............352
Classification of youth by generation ......................................................353
Classification of Gen Next by SEC ..........................................................339
Classification of Gen Next by monthly household income ....................354
Preferred bikes for Gen Next....................................................................354
Information sources for Gen Next ..........................................................356
Usage of infomedia by Gen Next ............................................................356
Shopping frequency by Gen Next............................................................358
Youth data at a glance....................................................................359-384
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Telecom Sector
Essay: The Telecom Transformation in India by D.Shivakumar ......387
Indian Telecom Industry-Leveraging GrowthPotential ..........................................................391
Indian telecom industry (subscriber base) ..............................................391
Subscriber base and teledensity - rural and urban..................................392
Wireline and wireless telecom subscriber base in India ..........................393
Trends in telephone subscribers and teledensity in India ........................394
Market share-rural and urban ................................................................394
Service provider-wise market share as on 31 August 2010 ..................395
Wireless subscriber base and teledensity - rural and urban....................396
Group company-wise % market share-September 2010......................397
Market share (in terms of subscription) within CDMA service ..............397
Broadband subscribers in India ..............................................................398
Trends in Internet/broadband subscription ............................................398
FDI in Indian telecom industry ................................................................399
Telecom equipment production in India ..................................................403
Road Ahead for Mobile Broadband....................405
Mobile subscriber forecast........................................................................405
3G subscriber forecast ..............................................................................406
Mobile broadband services (MBS) data services
composition (2015) ........................................................................407
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Reliance Consumer Finance
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Teledensity................................................................................................408
International benchmarking-data revenue share ....................................409
Broadband subscriber growth ..................................................................409
3G subscriber composition-post-paid and prepaid ................................410
Customer segments in India ....................................................................411
MBS by customer segment......................................................................412
MBS data services composition (2015) ..................................................413
Existing mobile broadband services in the 2G environment and
likely service uptake in the 3G environment (2015) ....................414
Incremental 3G data revenue ..................................................................416
Revenue share ..........................................................................................417
Mobile Penetration in India- An Overview ........418
Active mobile households, subscribers and subscriptions ......................419
Penetration of active mobile phones ......................................................419
Active mobile phone usage status..........................................................420
Mobile subscribers ....................................................................................421
Mobile subscriptions ................................................................................421
Mobile subscribers and subscriptions by population size ........................421
Mobile subscribers and subscriptions by distance from nearest town .. 422
Active connections per user ..................................................................422
Service subscribed-most used connection ..............................................423
Mobile subscribers ....................................................................................424
Mobile subscriptions ................................................................................424
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Cross pen
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Internet usage on PC and mobiles ..........................................................425
Internet usage on mobiles ......................................................................425
Urban and rural mobile users ..................................................................426
Preference for Music on Mobile and other applications..........................427
Rural Mobile Market - Growing Avenue............428
Education of mobile owners ....................................................................429
Gender of mobile owners (%) ................................................................429
Working status of mobile owners (%) ..................................................430
Average monthly spends of mobile owners (%) ....................................430
Refrigerator ownership..............................................................................431
SECs of mobile owners (%) ....................................................................431
TV ownership ............................................................................................431
Penetration of the telecom market ........................................................432
Contacts and Listings......................433-452
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