CONTENTS

1. Introduction

2. Problems of the e-commerce marketplace

• Target Audience

• Problems of small-scale production

• Online customer issues

3. MARKET OVERVIEW

• The main criteria for selecting the market

4. Why do we need the blockchain?

• Why do vendors/sellers need Bitzon?

• Why do buyers need Bitzon?

5. Principles of platform operation

6. Revolutionizing e-commerce and the use of bitzon tokens

• Challenges in the current model

7. The bitzon approach

8. Cryptocurrency exchange

• Token Sale Targets

9. Project team

10. Project roadmap

INTRODUCTION

The position of cryptocurrency in today's world is growing rapidly: the combined market capitalization of all cryptocurrencies has more than tripled since early 2017, reaching over $820 billion in January 2018. According to the latest data, the current number of Active blockchain wallets is estimated at over 32 million. Thus, the application of the cryptocurrency becomes an important problem. If cryptocurrency is designed as a means of payment, what can you buy with it now? There are precedents for people using Digital assets to buy real estate and other financial transactions, and every significant use of cryptocurrency becomes an event in the crypto field and brings the company closer to the widespread use of these currencies. But can you really buy something from another person using bitcoins or "altcoins"? Although more and more stores and merchants are starting to accept digital assets as a means of payment, anyone with bitcoins or "altcoins" still cannot use them in daily financial transactions. The idea of creating a marketplace came to the project team after a crowd-funding platform where small productions and startups find crowd-funding for the development of their projects and the realization of their own ideas. In the space of 5 years, Boomstarter helped finance more than 1,500 projects that eventually became full-fledged and profitable businesses. It was then that we discovered that small-scale productions with real potential did not have a viable way to enter a global market. By supervising and studying their work from the inside, we realized what kept them from participating in global commerce.

The main reasons for scaling failures:

• Lack of customer trust in an unknown seller who offersunconfirmed quality products; Impossibility of providing service atthe level of an international company;

• Lack of support for multilingual 24-hour customers;

• Lack of clever "package" of goods and multilingual localization;

• Lack of knowledge in international marketing.

Building an e-commerce system is a fairly sophisticated problem. The company must spend a lot of resources to create a team and distribution channels. In addition, you need to know how to promote a product in light of the trends and specificity of a particular market.

With an easy-to-use online store builder, any salesperson will be able to create their own showcase to sell their products, while using the wide range of platform features for a minimal cost. Our service offers great opportunities for independent contractors, small manufacturers, family businesses and craft manufacturers, such as a selection of tools for direct customer feedback, bookkeeping, sales analysis, advertising, and promotion, as well as a convenient and

user-friendly interface. The online store builder that builds a multiplatform online sales channel and can boost promotion is an

outstanding solution for any business. This manufacturer provides a ready-to-use interface and promotes the development of e-

commerce through high-quality service. The mission of these platforms is to create the environment in which any user can create a personal online store and benefit from the technical support without wasting time on activities that could divert attention from the production of goods. However, the market does not have a solution that would combine an advanced e-commerce system and new technologies such as smart contracts, cryptocurrency payments, cross-platform integration and a full-service customer service of twenty-four hours.

Our goal is to offer these solutions

Our goal is to connect producers around the world and provide businesses with the tools they need to launch unique commodities in the global marketplace with minimal transaction fees and no financial frontiers, middlemen, or a boring bureaucratic routine. We will unite producers around the world to create our own economic ecosystem that will take e-commerce to a new level.

Bitzon Team.

PROBLEMS OF THE E-COMMERCE MARKETPLACE

Although the field of e-commerce is growing rapidly, starting to sell your goods and services online is a daunting task. The business owner must use his resources inefficiently: spend time managing the online store and carry out unaided advertising campaigns. Worse still, small

producers entering a global market require considerable investment from the start and other monthly expenses for

maintenance of online shop operations. In addition, manufacturing faces bureaucratic difficulties and transaction

costs in international payments. Few small-scale productions can meet this type of financial demand and be prepared to face the risks of international sales and entry into new markets.

Target audience

Typical small producers typically produce about 50 products and work in the local or regional market. The staff of such an enterprise comprises from two to ten persons. Each of them combines several responsibilities and functions within the company. Customer support and marketing are often managed by the business owner or one or two employees.

Problems of small-scale production

The main issues faced by business owners when entering the international market are:

• Lack of support for multilingual 24-hour customers. Selling yourproducts internationally means being able to keep the buyer-sellerfeedback line open at all times so you can assist customers indifferent time zones - and the lack of live customer support makescommunication much less efficient;

• Lack of localization Small producers are not able to present thetranslation of product descriptions and characteristics taking intoaccount the specificity of the various countries, which makeslaunching on the international market impossible;

• High fees on existing platforms and various payment system fees.Existing platforms retain a considerable portion of the cost, not tomention the payment system and conversion fees, transaction feesand taxes;

• Lack of customer trust in an unknown seller. The customerprefers verified sellers who offer products of confirmed quality, while unknown sellers without a reputation must compete with

them;

• Lack of "online sales pitch" appropriate for articles. Every purchase, especially one made online, is based on many parameters. The lack of a product description, settings, good quality photos, video previews and customer feedback have a negative impact on sales;

• The impossibility of automation. In addition to all the above issues, the owner of the small-scale manufacturing is not technologically ready to make the online store fully automatic.

Online customer issues

On the other hand, the list of problems related to the buyer's experience with small producers is also quite long:

• Merchandise Search Many of the unique products produced bysmall producers do not have adequate descriptions or photos,which hinders the search for the desired product. In addition, manysmall-scale quality items cannot be ordered online;

• Lack of appropriate "online sales pitch". Due to the lack of cleverpresentation materials, the client cannot obtain a completeoverview of a product and, therefore, refuses the purchase;

• Lack of reliable reviews. Without any way to confirm theauthenticity of the reviews posted on the personalized sites of onlinestores, customers are unable to get a true idea of the product.

• Lack of Guarantees Many online stores offer products based onup-front fees, but not all customers are willing to risk sending money

to an unfamiliar online store that may turn out to be a website of short time.

MARKET OVERVIEW

Under conditions of global economic growth, e-commerce is gradually acquiring its share of the international retail market and expanding the number of e-commerce platform users among both customers and sellers.

Global e-commerce is gaining momentum with $2.2 trillion in revenue expected by 2018. The growth rate is 20%.

Every year, the number of people who buy regularly online continues to grow. According to the Global E-commerce Report marketing study conducted by Nielsen (a company focused on marketing measures in the FMCG sector), the number of online shoppers is increasing by an average of 16% per year and now stands at $1.66 billion worldwide.

1. There are more than 1.5 billion customers in online marketplacesaround the world: The volume of global e-commerce is worththousands of billions of dollars a year. Expenditure leaders are China,the United States, Great Britain and Japan. Given consumerdemand in the area of e-commerce, more and more small and

medium-sized businesses need help from markets to launch their products in new markets and attract new customers.

2. A huge volume of global market stimulates sellers to enterinternational platforms: Still, for the majority of small businesses,barriers to entry are hardly superficial and marketing budgetspending seems to be an unattainable luxury in China, USA, UnitedKingdom, Japan, France, Germany, South Korea, Canada, India,and Russia.

3. Marketplaces, in turn, help solve this problem and offer manybenefits for both sellers and customers: Although onlinemarketplaces have already attracted the attention of sellers, it is stillexpensive for small producers to settle there:

• The overhead costs of the platform and theselling costs absorb a considerable part of thesellers' revenues;

• The registration and establishment feesof the company in the country where theplatform is located. Expenditures of thistype are typical of Chinesemarketplaces;

• Apply other formal proceduresnecessary to start the business;

4. Approximate cost of establishing andoperating an online store on various platforms:Market users have their own preferences andhabits, depending on their affiliation to a certaingroup of consumers and the country of origin.

5. Also note three key factors that online shoppers pay attention to:

• 70% of customers have identified price as the main criteria forproduct selection in online stores;

• 80% of customers pay attention to delivery costs and speed;

• 71% of customers take into account commercial andpromotional offers at the time of purchase;

The main criteria for selecting the market:

• Focus on quality products

• A large amount of traffic;

• Simple and fair rules

• Support.

According to the respondents, payment security is the most important factor in the choice of a payment system. Low rates and the speed of payment are also very important for sellers.

WHY DO WE NEED THE BLOCKCHAIN?

Cryptocurrency payment and implementation of smart contracts. The payment of the purchase to Bitzon is made directly and without any intermediary involved, in a practical currency. The intelligent implementation of the contract and the use of blockchain make transactions as safe and fast as possible. The smart contract transfers money to the seller's account only when the item reaches its destination. Thus, the customer only pays after receiving the product, which increases his confidence in the service and makes online shopping more attractive. Maintain openness and transparency: transparency of transactions is ensured by blockchain technology; Honest Customer Reviews - Only customers who

have actually purchased an item (with a confirmed transaction) will be able to comment on their customer experience; Token holders will have access to open-source statistics with real-time

publishing of important business process metrics and platform development dynamics: purchasing, number of active stores and visitors, average amount of tickets received, etc. . the most open way to monitor the development of the platform and to anticipate the increase in premiums due to the holding of BITZON; A CPA network based on the blockchain platform that guarantees transparent transactions on all open and unrestricted offers - any webmaster will be able to see all the purchases made via a referral link registered by the blockchain. Security Guarantee: Secure Purchase System: Any customer can get a refund for a low-quality item at their sole discretion within 15 days * of purchase. This condition is included in each smart contract, and the money for the purchase will be refunded in cryptocurrency using the current exchange rate (via a cryptocurrency trading platform).

Why do vendors/sellers need Bitzon?

1. Low entrance: We offer a set of effective, simple andinexpensive tools with a clear interface, a loyal customer base, all tomake your products available internationally.

2. The possibility of entering the international consumables market:Small manufacturing firms may experience significant structural

changes as a result of increased order volume and margin. A higher workload of the basic infrastructure will increase their profitability and allow to expand production and develop the business. They will also have a competitive advantage in areas where the sector in which they work is poorly developed for one big reason that is that all vendors will get payed immediately after an item from their store has been sold onto our platform.

3. The main factor preventing themajority of small producers from enteringthe international market is a significantbarrier to entry. This seems to be due tothe need to build additional teamswithin the project, whose responsibilitieswere previously often assumed by otherstaff (the management of rare conflicts(due to small amounts) or the conclusionof a contract additional staff hire).However, with the change of thecompany, employees are overworkedand fail to manage the growing numberof problems. At the same time, themajority of companies cannot afford toraise funds for project development,and this problem stands in the way of business expansion. Bitzonallows companies to solve the problem of secondary activitiesrelated to product promotion and focus on the main objective,namely the efficient increase of the production volume and thereduction of the expenses due to the increasing quantity.

4. Full support from the Bitzon team.

5. Items may be sold for cryptocurrency or other currency.Sellers receive payment in the currency of their choice, includingcryptocurrency.

Why do buyers need Bitzon?

1. Buy what you need from anywhere in the world Our platform willhost millions of unique, bespoke items created by small-scalemanufacturers that you will not be able to buy in a large online store.

2. Any item can be purchased for cryptocurrency or BITZON tokenswith minimal fees, while real-world currencies remain relevant andvalid.

3. Increased cashback by paying with BITZON tokens, aswell as discounts for token purchases.

4. Simple and convenient search for the goods youneed Bitzon offers an extensive catalog of items sold inthe platform's stores with filters and refined categories,allowing you to easily find what you want to buy.

5. Quality Guaranteed Bitzon is not just anothercatchy name: We assume the responsibilityof providing a high-quality service andguarantee that the seller will send thebuyer the exact item as describedand described in the productdescription.

PRINCIPLES OF PLATFORM OPERATION

The platform is developed to help buyers and sellers get the most value! Buyers will have the choice between using our coins and other coins or credit, but we offer the buyer an incentive that is, it saves 10% of all lifetime purchases. On the sellers’ side, they have a platform on which they will pay monthly, on this platform, they are

able to list their products and services. Now, just like the buyer, they get an incentive to sell using our coin.

Buyers obviously have an advantage if they decide to use our coin to make purchases, and if they do, they get the buy bonus mentioned for life. Unlike other market platforms that require that you only use their coin, we give you the option to use other coins, credit cards or debit cards.

We offer 24/7 support from sellers and buyers. The call can also be recorded, which helps resolve conflicts more easily and quickly.

REVOLUTIONIZING E-COMMERCE AND THE USE OF BITZON TOKENS

There is a lot of room for a crypto disturbance in the digital business model. This market is expected to reach $ 3 trillion by the end of the year. Part of the reason is that buyers are more likely to buy in online stores now more than ever. It offers the greatest convenience and allows them to look beyond their physical environment for bargains.

Challenges in the current model

But this activity also comes with a fair share of challenges, first and foremost the execution of financial transactions to close deals. Buyers should be cautious when it comes to uploading personal and financial details online. Whenever information such as credit card details, delivery address, phone number and e-mail address are uploaded online, individuals are at risk of hacking and stealing of identity.

This explains why e-commerce companies choose to join the cryptocurrency hype. With crypto payment processing platforms, business people have access to savvy customers who prefer the innovative payment system.

It also places a company out of the competition because it offers more options to their customers in terms of payment procedures. Most importantly, these systems do not require personal information that would expose clients to the risk of becoming victims of cybercrime.

THE BITZON APPROACH

1. Fast transaction processing: Bitzon is anew cryptocurrency system designed tooffer buyers and sellers the distinct benefits ofblockchain technology and its digitalframework. It offers fast transaction processingthat only takes two seconds for transactionapprovals.

2. Merchant Reputation System: In addition, the network willoffer a merchant reputation system that will allow buyers to evaluate available merchants and make an informed choice.

This will limit criminal activity on the network and could lead to greater transparency. This will also guarantee honest reviews from customers due to the immutability of blockchain registration.

CRYPTOCURRENCY EXCHANGE

Once the token sales campaign is over, tokens can be easily purchased or sold on many cryptocurrency trading markets. The number of foreign exchange markets will increase with the increase in trading turnover of the platform and the demand of users from different countries. Our team plans to introduce BITZON tokens on more than 12 international cryptocurrency trading markets, if successful, it will be possible to exchange BITZON tokens for any liquid cryptocurrency (BTC, ETH).

Token Sale Targets

Soft Cap - $3,000,000

Hard Cap - $15,000,000

PROJECT TEAM

PROJECT ROADMAP

March 2019: Platform Beta Development Begins

April 2019: Whitelisting Available for beta & Sale

June 2019: Platform Beta Release to Whitelisted Users

July 2019: Utility Tokensale

August 2019: Android & iOS App Development

November 2019: Exchange listing & Full Platform Release

December 2019: App Beta Release (Test Launch)

April 2020: Full iOS & Android App release

August 2020: Global Marketing

First quarter - Development

• The beginning of product development

• Market development

• Solve international marketing problems

• Troubleshoot multilingual support issues

Second quarter – Beta Release

• Start of marketing campaigns on the sale of tokens

• The presentation of the project for the first investors

• Introducing basic functionality to stores

• The presentation of the project to potential participants

• Start of financing for the launch of the product on the market

• The presentation of the project to potential participants around the world

Third quarter - Acquiring beta users• Tokensale to public

• Mobile Application development

• Buying and selling starts on the platform (beta)

Fourth quarter - Full platform release

• Effective promotion and integration

• Effective promotional tools

• Full platform release

• Localization in other languages

• Development of additional functions Integration with third-party services

• Launching products on third-party platforms

Become a Campaign Member

To become a member of our BTZ First Purchasers, you will need to purchase BTZ tokens by making an ETH transaction to our smart contract address. We accept ETH transactions made from wallets ONLY. Please note that you should NOT make the transaction using ERC20-incompatible wallets or cryptocurrency exchange accounts, as that may potentially lead to you losing control over the tokens you would otherwise have gained.