contextual personalization

Don't Become

Brand Spam.

Fight Back

with Context!

© 2014 Webtrends, Inc. 1

factsthe


Blimey!

facts

The average Brit has 260 emails unopened in their inbox


of these emails are from brands

of Brits say brand spam drives them mad

facts

56% 84%


Brilliant!

facts: get personal

The average Brit has 260 emails unopened in their inbox

81% of Brits respond positively when they receive personalized content from a brand


of those who NEVER open emails say they would if the subject line was

personalized

of the people who SOMETIMES open brand emails say they would if it

was personalized

facts: get personal

60% 82%


challengethe


Personalization isn’t what it used to be

challenge


challenge

Marketers are faced with the process of customer’s

“Self-selecting.”

Ignoring emails that they signed up for but are simply not

relevant at the time they are sent–personalized or not.


solutionthe


What IF brands could improve personalization by understanding the context of each customer’s visit?

solution

Because it’s all about relevancy,contextual relevancy


At Webtrends, we call that...

contextual personalization!


Wicked!

solution

So... what is contextual personalization?It’s the combination of historical and real-time data to come to

context-sensitive insights about customers.

Contextual

Time of day, current site activity,

weather, device

Personalization

Purchase history, personal

preferences, demographic (age, gender, etc)


insight!personal + contextual =

Let’s see an example...


solution: contextual personalization

Hello!

Meet Jill...She is a fashion-loving female

who has purchased items

from this retail site in the past.

Today she is visiting the site

from her mobile device,

looking at women’s shoes on

a rainy day in London, where

she lives.



Personal

Jill-27

London

Historical

Contextual

12:31 p.m.

Mobile

Shoes

Rain



Because we know from historical data

that Jill is a frequent shoe-shopper

and from real-time data that she is

browsing via mobile, from London,

on a rainy day, we can recommend a

deal on wellies – likely the item Jill was

looking for!


w e b t r e n d s

learn: download the whitepaper!

Want to learn more about

Contextual Personalization?

Download the whitepaper here


Contextual PersonalizationThe next frontier in customer engagement.John Fleming – Marketing Director, Webtrends EMEA & AsiaPac

Webtrends® Whitepaper © 2014 Webtrends, Inc. All Rights Reserved

http://go.webtrends.com/NAWPSEP14ContextualPersonalisationWhitepaper_EMEAENGWPJUL14ContextualPersonalisationWhitepaper.html

